All Episodes - Personal Branding Podcast
Personal and Corporate Branding Podcast. Interviewing Branding Experts. Key areas: Personal Branding, Corporate Branding, Social Media, Digital Publishing, Book Publishing
View Podcast Details10 Episodes
The Five C’s for Breaking Career Barriers
Career Levers – Gifted but Gated To we will explore how to break through a career ceiling using your personal brand. Many people find themselves feeling stuck in certain careers or fields. Previously, we discussed the factors that can cause individuals to stagnate or face limitations in their professional growth. Today, we focus on how building a strong personal brand can help you overcome these challenges and break through career ceilings, regardless of your field. Developing your brand involves several key actions: enhancing your professional presence, positioning yourself for discovery and recognition, and ultimately, achieving success and celebration in your work. More importantly, it enables you to offer services that positively impact others while also being profitable. I will guide you through this process using what I call the ‘Five C’s’—a framework designed to strengthen your career brand, overcome barriers, and excel in your chosen field. The Five C’s for Breaking Career Barriers 1. Courage “Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” ― Dale Carnegie The first and most important thing you need is courage. You must build confidence in yourself and believe that you have what it takes to move ahead. This is the courage to say, “No, I am not staying in the same place—I am moving forward.” Without courage, you may have plans and desires, but taking the first step—which might feel shaky, wobbly, and difficult—requires boldness. That same courage is what allows scammers to carry out their schemes so boldly. Many scammers exhibit this quality, stepping out fearlessly even when they know they could be caught, jailed, or exposed. So, if you have real substance—true expertise and value—you must build courage within yourself. You need the courage to take the first bold step in your career, to believe in your abilities, and to break free from limitations. The first thing you need is the courage to do, the courage to be, and the courage to believe in yourself—building inner confidence to move from one phase of your career to the next. That is what you need. You must carry yourself forward with courage. Now, courage will help you make decisions. Once you build confidence, the next step is… 2. Credentials One of the key factors that help build confidence and push your career forward is credentials. In many professional fields, credentials are critical. In the medical field, for example, a doctor studies for seven to eight years to obtain their qualifications. Lawyers also study for a similar period. Credentials validate your expertise and position you for success. One way to build credentials is through certifications. You might need to take certification courses to solidify your expertise in a field. You may already know, but formal credentials—such as licenses and certifications—add credibility to your skills and open doors. For example, in accounting, ACCA certification provides recognition. In certain professions, you must renew your license periodically to prove that you’re still competent. Doctors, teachers, and other professionals must refresh their expertise to maintain their standing. Credentials are very important in helping you move forward in your career. Even if you are talented, lacking formal recognition can hold you back. However, credentials must be legitimate; while others may forge credentials to deceive people to land them the jobs they need, it never ends well for such. That’s why you must earn yours the right way—through the proper channels. No shortcuts, no fakes—just real, solid credentials that validate your expertise. 3. Credibility The next important factor is credibility. Credentials often help build credibility, but they are not enough on their own. A doctor may have the title, a lawyer may have the certificate, and a professor may have the academic qualifications, but credibility comes from proving you are trustworthy and reliable. Some professionals have impressive titles yet lack integrity. You may find lawyers who manipulate the truth, professors who do not uphold ethical standards, or doctors who provide substandard care. Credibility is about being reliable, honest, and capable. Even in licensed professions, failing to uphold credibility can lead to serious consequences. Some professionals lose their licenses or are placed on probation due to misconduct. You must prove your worth to maintain credibility. So, ask yourself: Your credentials may open doors, but your credibility keeps them open. 4. Consistency The fourth factor is consistency. Having courage, credentials, and credibility gives you an advantage, but if you lack consistency, you will lose ground. A lawyer who underperforms, a doctor who provides poor treatment, or an artist who delivers low-quality work will eventually lose trust and opportunities. Consistency means: Many professionals fail not because they lack talent, but because they lack consistency. If you constantly under-deliver or fail to meet expectations, you will lose credibility—even if you have the title. While setbacks may happen, maintaining steady progress ensures long-term career growth. Consistency reinforces credibility. Consistency instills belief in people—they trust you because you repeatedly prove yourself. It pushes you higher in your career. This doesn’t mean you won’t have tough days or setbacks, but you must keep showing up, putting your best foot forward, and pushing through. Courage, credentials, credibility, and consistency must work together. 5. Connection The final factor is connection—building networks and relationships. Many people want to start here, but the connection is most effective when supported by the previous four C’s. Once you have built a strong personal brand, networking becomes easier because your work speaks for itself. Some professional networks require specific credentials—for example, associations of lawyers, doctors, or HR professionals. Without these, you may struggle to enter certain circles. A friend once shared a story of a well-known counselor who wanted to join a board of certified professionals but was rejected because they lacked formal accreditation. Though recognized by the public, they couldn’t gain recognition within expert circles. This proves that credentials and credibility matter before connections. Connections amplify your growth, but they must be […]
Personal Branding Mistakes Often Overlooked
“The next generation is watching—let your brand be the permission they need to rise.” — Bernard Kelvin Clive So today we are looking at some personal branding mistakes that people often overlook in building their personal brand, particularly through the lens of cultural and religious settings—especially in Africa—and how brands can break through to succeed and impact the lives of those who matter to them most. The need to build a personal brand—rising above the noise, social limitations, and cultural myths or biases—is critical to standing out. You know, long before now, some religious and cultural systems didn’t give women the opportunity to lead or take the front lines. I mean, to spearhead great initiatives or even engage in challenges like going to war—those were seen as men’s responsibilities. Over the years, things have evolved, and now women are taking up major roles. However, the belief systems that shaped earlier generations still hold many women back. When they reflect on how society or their ancestors perceived them, they often shrink from who they’re meant to become. Though some women boldly step out and have a voice, fame, and platform, many are still hindered by social norms and expectations. 1. The Self-Belief Gap: Overcoming Cultural Limitations The first challenge—and mistake—is the struggle with self-confidence and self-worth. Women, especially, need to examine their backgrounds and identify the cultural and religious beliefs that have limited their voices or discouraged self-promotion in business or leadership. Once this awareness sets in, they can intentionally break out of those limitations. When you realize why you’ve been held back, you can more consciously challenge and change the narrative. So yes, now is the time to step out—as many women are already doing—to voice your opinions, share your message, advocate for others, and drive innovation and change. This break in stereotypes becomes fuel for future generations. When young girls see women boldly and rightly positioning their brands, not just to be loud but with a clear sense of purpose and understanding, they are inspired to do the same. This first mistake doesn’t just affect women—some men are also held back, especially in African societies where children are taught not to speak unless spoken to. You don’t ask questions, you don’t question leaders—be it in religion or governance. This stifles creative expression and personal growth. If you want to build a strong brand, address the mindset and belief systems that limit your voice. When that self-belief gap is bridged, younger people can step forward—not boastfully, but rightly—and confidently own their space. Personal branding isn’t self-promotion for fame; it’s about putting your best foot forward, adding value to others, and showing up in ways that help and inspire. 2. The Perfect Persona Trap: Don’t Fake Flawlessness The second mistake I find rising brands making is positioning themselves as flawless—like the ideal, perfect brand. They step out with an “I’ve got it all together” attitude. You see them on TikTok or Facebook presenting a polished image that suggests they’re always on top, never making mistakes. That’s a big mistake. We don’t build authentic brands that way. When you create a perfect image—flawless, untouchable—you eventually lose credibility. People stop relating to you because they can’t connect with someone who seems unreal. Every human has flaws, weaknesses, or struggles they deal with behind the scenes. To build a truly authentic brand, let some of those struggles be known. Share the parts of your journey that others can learn from. When people know you’ve been where they are—or are still navigating challenges—they gain courage and connection. They know you’re real. Reveal the real behind the reels. You don’t have to spill everything. Just enough vulnerability to show that you’re human. Let them see your growth stages. Let them appreciate who you’re becoming. If all they ever see is the celebrity, the milestone, or the filtered success, they may disconnect, thinking, “I can never get there.” Your audience should know your path. When they see what you’ve overcome—or are overcoming—they find hope that they can rise too. 3. Only Sharing Success: Where’s the Story? The third mistake personal brands make is constantly sharing their success without giving us a glimpse into the story behind it. Yes, it’s good to share your wins. But when all we see is the highlight reel—without any behind-the-scenes context—your audience misses the most powerful connection: the journey. I’m not asking you to share trade secrets. I’m talking about the pain behind the power. The struggles behind the shine. The story behind the status. That’s where the power of storytelling comes in. Share your story. Your growth. Your process. The highs, the lows, the pivots, and the learning curves. As an author, when I started writing, I kept things brief and straight to the point. Over time, I realized the power of storytelling—adding context, human emotions, struggles, and triumphs. That shift made my content more relatable and impactful. Stories sell. Stories connect. Stories heal. People appreciate brands that tell honest, inspiring stories—not just those who talk about their wins. So share compelling narratives that your audience can relate to and draw strength from. How do you want to be remembered? What’s the story behind your brand? Let it be known. 4. Ignoring In-Person Networking: Get Offline Too The fourth common mistake is ignoring in-person networking. We’re doing a lot of great things online—and that’s good—but don’t overlook the power of offline engagement. Whether it’s far or near, real-world connections are powerful. There’s something about putting a face to a post, a handshake to a brand, or a shared moment at a gathering that builds lasting trust. Virtual is good, but it doesn’t completely replace in-person presence. So yes, even if you’re introverted, it’s possible. Hang around the right people, go to relevant events, and just show up. Over the years, offline networking has played a major role in building tribes, brands, and businesses. Whether it’s at conferences, community meetings, weddings, or even funerals—yes, sometimes those are the rare moments where […]
When Things Go South: Handling Mistakes and Feedback
Handling Mistakes and Feedback “You can’t advance if you can’t be advised.”— Bernard Kelvin Clive Feedback is important, especially for entrepreneurs, solopreneurs, micro, small, and medium enterprises (MSMEs), and personal brands. Over the past decade, I have interacted with many entrepreneurs, business owners, solopreneurs, and freelancers in various ways. One of the challenges we often face is handling feedback effectively. Firstly, accepting feedback and working with it are two different things. I’ll share a couple of stories to illustrate this point. Learning from Mistakes: A Printing Incident As a publishing consultant helping entrepreneurs, business owners, and freelancers write and publish books, my partner and I once worked on a book project. We got the book printed, only to realize later that there were errors—what we call the “printer’s devil.” These mistakes were not in the original manuscript we sent for printing. Somehow, they appeared in the final product. We had printed a thousand copies. Given the costs involved, what were our options? Could we simply tell the author it was a mistake and ask for understanding? Instead, my partner quickly arranged for the exact copies to be reprinted. It was costly, but we had to get the job done. A Printing Error for a Charity Project In another instance, a client informed us that their printing project was for charity work, meaning there was no profit involved. Given this, my partner and I decided to offer the service at production cost as a sacrifice. It was a tough financial decision, but we believed in the cause. We rushed the job due to the short turnaround time, and unfortunately, the client sent the wrong file for printing, because there had been a series of corrections made to the original content. When the client received the copies, it was too late to make corrections. The client was understandably upset, even though the mistake was minor. Although the situation was frustrating, we had to take responsibility. The client demanded a reprint. We attempted to negotiate, offering a refund instead, but the client refused. Ultimately, we reprinted the entire batch, even though it was a costly mistake. These incidents highlight that mistakes can happen in business, no matter how meticulous we are. What matters is how we handle them. Handling Negative Feedback as a Business Owner One of the biggest challenges entrepreneurs and business owners face is dealing with negative feedback. If you consistently operate at a high level, delivering excellent products and services, receiving a negative review can be shocking. Many business owners feel personally attacked when they receive criticism. When most of your customers are praising your work, it can be difficult to accept that someone is dissatisfied. However, ignoring negative feedback can harm your brand in the long run. A Case of Poor Customer Response I once encountered a lady who made high-quality handmade footwear. Her products were beautiful and well-crafted. I had purchased from her before and was always satisfied. However, on one occasion, I ordered a pair that turned out to be substandard. The material seemed defective, possibly due to exposure to heat or poor-quality fabric. When I brought this to her attention, she became defensive. Instead of acknowledging the issue, she flatly told me to return the product in a dismissive tone. I explained that I had been a loyal customer and had always recommended her work, but this time, the product was below standard. Still, she was unwilling to listen. Because of her response, I decided to stop doing business with her. While I might still refer people to her if they asked, I no longer felt comfortable recommending her proactively. This is an example of how not to handle customer complaints. The Right Way to Handle Feedback As business owners, we must pay attention to every piece of feedback, whether positive or negative. Even if most clients praise our work, it only takes a few unresolved complaints to harm our reputation. If a long-time customer raises an issue, it is important to listen and act accordingly. When you receive feedback, consider the following steps: Why Many Entrepreneurs Struggle with Negative Feedback Many MSMEs, entrepreneurs, and freelancers struggle to accept negative feedback because they take it personally. Instead of seeing it as an opportunity for improvement, they feel attacked and become defensive. This mindset can be detrimental to business growth. If you find yourself reacting negatively to criticism, take a step back. Remind yourself that customer feedback—both positive and negative—helps your business grow. Even when feedback is harsh, there may be valuable insights hidden within it. Long-Term Benefits of Handling Feedback Well Effectively managing feedback improves customer satisfaction and enhances your business reputation. When customers see that their concerns are taken seriously, they are more likely to remain loyal. A good feedback system also helps you refine your products and services over time. Consider these benefits: Business owners, entrepreneurs, and freelancers need to refine their approach to handling feedback, especially negative feedback. It is not enough to focus on the praise we receive—we must also listen to constructive criticism. Think about how your business currently handles feedback. Are you open to suggestions, or do you dismiss negative reviews? How can you improve your response to ensure that customers feel valued and heard? Take time to reflect on these questions and consider how you can strengthen your feedback mechanism. Doing so will not only protect your brand but also set you up for long-term success. Lessons Learnt: Now, it’s your turn, I’m sure you might have had similar encounters. What did you do about it, and how did you handle that? Let’s keep improving and bettering our best!
Gifted but Gated: Stuck in the Wrong Career Path
Today, I want to begin a series under the theme Gifted but Gated in the context of career growth. Some years back, I worked for a school, helping with technological advancements and supporting students. I did this for a number of years, but by my third year, I felt like this isn’t it. I needed to move on, to pursue something that was more aligned with my passions. Well, sometime back, a colleague of mine, someone I went to university with, called me. During our conversation, we reflected on my career path and what I do now as a publishing consultant and author. etc. She was in the exact situation I was in years ago—working in a school, doing what she could, but feeling stuck. She felt it was time to move on, but she wasn’t sure what steps to take. She was eager to leave but didn’t know how to transition. I shared a few strategies with her, and as we ended the call, I realized how common this situation is. So many people find themselves trapped in career paths that don’t align with their passions or full potential. I once saw a quote that said: If you don’t build your dreams, someone else will hire you to build theirs. Another version of this idea suggests that a job is the “opium” given to us to forget about our dreams. These words resonated deeply with me. The Gate of Career Systems Many of us are truly gifted, but we are gated—held back by systems. The first gate is the system itself, whether it’s an educational system or a career path that limits growth. The typical process for many is simple: complete university, do national service, look for a job, and then build from there. Because jobs are scarce, people tend to settle. The goal becomes job security rather than personal fulfilment. This is how people end up taking whatever job is available, just to get a salary. They accept it because it allows them to put food on the table, compete socially, and say, I have a job. But in the process, they forget to be intentional about career growth. Some organizations are structured in a way that makes it difficult to rise. The work may not be challenging, but the salary is enough to survive. Over time, people realize their potential is far greater than what they are doing, yet they remain stuck. If you find yourself in such an environment, it’s important to have an exit strategy. Otherwise, you might stay for decades, only to look back and realize the years have passed, your passion has faded, and you’re no longer growing. Some people start with excitement, but by their third or fourth year, they begin to question everything. Others stay in the same system for 10 years or more, only to regret it later. Recognizing When You’re Stuck If you feel stuck in your career, ask yourself: These questions help you identify whether it’s time to move on. Many people feel restless because they know they can do more. They’ve built their skills and developed wings to fly, but their job keeps them grounded. If you don’t take action, you might end up settling because of job security. Some workplaces offer certain benefits that make it hard to leave. But you must ask yourself if these perks are worth sacrificing your true potential. The Path to Breaking Free If you recognize that you’re in a gated career situation, here’s how to break free: 1. Start Planning Early Don’t quit on impulse. If you want to move to the next level, you need a solid plan. If you’re considering starting a business or pursuing a side hustle, build it up while you’re still employed. Make sure it’s generating enough income to sustain you before you make the leap. 2. Save for Transition One of the things I did before leaving my job was saving enough money to survive for six months to a year without a salary. This gave me the financial cushion I needed to focus on my next move without unnecessary stress. 3. Grow Your Side Hustle If you have a side hustle, invest more time into it. Moonlight—work extra hours to develop it. Push it to a level where it can sustain you before you quit your full-time job. Many of my friends have done this successfully, and I followed the same approach. 4. Analyze the Data Pay attention to the numbers. If your side hustle is growing steadily and bringing in consistent income, that’s a good sign that it may be time to transition. If the numbers are promising, then you can start thinking about making it your main source of income. 5. Seek a Better Opportunity If entrepreneurship is not your goal, consider looking for a better job that offers more room for growth. Work on your CV, upgrade your skills, and start applying for positions that align better with your strengths and passions. 6. Invest in Continuous Learning Sometimes, the key to breaking free is acquiring new skills. Taking an extra certification or furthering your education could position you for a better role. If you want to move up in your career, invest in knowledge that will make you more valuable. 7. Find Mentors and Advisors One thing that helped me was speaking to people who had already been through what I was experiencing. My colleague reached out to me because she knew I had been in the same situation. You need mentors, coaches, or career advisors who can help you navigate your transition. The Cost of Staying Stuck Staying in a job that limits your growth does more harm than good. If your workplace does not challenge or excite you anymore, and you find yourself dragging your feet every morning, it’s time to reevaluate. If you’re not careful, you’ll wake up one day realizing that you spent years doing something that never truly fulfilled you. A job should not […]
Audience and Market Fit!
Your Salary is the Shoe’s Price Tag The importance of creating tailor-made solutions for clients and customers cannot be overstated. In doing business today, knowing your target audience is as important as the product itself. To genuinely succeed, you need to match your offerings to the needs, lifestyle, and economic capacity of those you aim to serve. Let me illustrate this with a personal experience that left a lasting impression on me. A few years back, I lived in a middle-class neighborhood in Kent, Kumasi. It was a modest area filled with a vibrant mix of small businesses, roadside shops, and a few local offices. This wasn’t the sort of place where one expected high-end retail shops; it catered to the community’s everyday needs. Here, people prioritized affordability and practicality, with most families managing budgets carefully. One day, a new footwear shop opened nearby. Its branding was striking, with bold colors and a modern look that stood out in the neighborhood. I remember mentioning it to my cousins as we walked by one evening. “We should check it out,” I suggested, intrigued by the shop’s polished exterior. It seemed out of place among the humble structures surrounding it, but that only added to its allure. A few days later, we walked into the store, excited to see what it offered. From the outside, the place had already positioned itself as something unique—a step above the typical roadside stalls and general shops that dotted the neighborhood. Inside, the layout was stylish, with neatly arranged shelves displaying a range of well-crafted shoes. Each pair looked sturdy, designed with an eye for detail, and, to be fair, you could tell that these were high-quality products. The ambiance had a touch of sophistication, complete with sleek lighting and an elegant display that made every shoe look like a prized possession. However, as we started checking the price tags, our excitement quickly gave way to disbelief. Each pair of shoes was marked at prices that would make anyone in the neighborhood pause: ₵1,500, ₵2,000, with the lowest around ₵800. To put it into perspective, for many people in the area, those prices were close to or even above a full month’s salary. It was like encountering a high-end designer shop in a place where most people preferred and could only afford durable yet affordable footwear. As we left the store, my cousins and I couldn’t stop talking about it. “Who’s going to buy those shoes here?” one of them asked. It was a good question. We couldn’t deny the quality or even the style of the products, but the price felt completely disconnected from the reality of the local residents. This wasn’t an affluent neighborhood, nor was it the type of bustling shopping district where people came to splurge on premium products. Instead, it was a practical community where people chose utility over luxury, often driven by necessity rather than indulgence. Barely two months later, the shop closed. We never found out the specific reasons, but it wasn’t difficult to guess. The mismatch between the shop’s pricing strategy and the neighborhood’s purchasing power had likely played a significant role. No matter how attractive the branding, how sleek the interior design, or how high-quality the shoes were, the fundamental flaw was that the store’s offerings were out of sync with the area’s economic reality. This experience drove home a principle I often emphasize: understanding your audience is essential. In business, it’s not enough to have a great product or exceptional branding. Your offering needs to be within reach of the people you intend to serve—financially, culturally, and practically. The best products and services will fail if they aren’t tailored to the specific needs and capacities of their target market. Too often, businesses make the mistake of assuming that quality alone will attract customers. But a product, no matter how refined, won’t sell if it’s out of reach for its intended market. In this case, the footwear shop had an admirable product, but it ignored the economic context of its potential customers. A business that overlooks such details can struggle, no matter how sophisticated its branding or superior its quality. Reflecting on this experience, I’m reminded of the vital questions every business should ask before launching or expanding: Who is my target audience? What are their needs, preferences, and constraints? And perhaps most importantly, can they realistically afford what I’m offering? These questions aren’t mere formalities; they’re the backbone of any sustainable business strategy. In every business decision, understanding your market isn’t just prized—it’s a necessity. Your customer’s ability to afford and appreciate your product is as critical as the product itself. When you take the time to align your offerings with the unique needs of your target audience, you increase your chances of lasting success. The lesson here is simple but powerful: to build a business that thrives, tailor your solutions to the lives of those you serve. Quality matters, but accessibility and fit matter just as much. The Power of Knowing Your Market The power of knowing your market became even clearer with what happened next. After the closure of the footwear shop, the same space reopened, but this time with a fresh approach: it became an eatery. From the moment it opened its doors, the difference was unmistakable. Where once the storefront had been largely quiet and unvisited, now there was a steady flow of people coming in and out, both day and night. The eatery offered something that the community needed: affordable, well-prepared food. It quickly became clear that this business understood what the previous one hadn’t. Food is not just a product—it’s a necessity. It doesn’t require the same level of deliberation or budget juggling that a high-end purchase like premium footwear demands. People in the neighborhood could walk in, grab a meal within their budget, and walk out satisfied. There was no sticker shock, no feeling of financial overreach. And because it fits the everyday lifestyle and priorities of the […]
The Power of Small Tools
Today, I want us to look at the impact of using small technologies to enhance businesses, brands, products, and services. Technology is a tool that anyone, in any field, can leverage in some way to increase productivity and profitability. I’ll share a few stories from my experiences, working with people who have utilized basic technologies to improve their games and boost their results. Along the way, I’ll sprinkle in some fun experiences we can all learn from to help push our brands and businesses forward. The key point is this: whatever you’re doing in this day and age, you need some form of technology—often small technologies—to advance your work. With the rise of AI tools and other tech innovations, there are now countless options available. From simple apps, plugins, and scripts, to tools that can quickly streamline tasks, we all have access to resources that can make us more efficient. Let’s not get stuck in old methods just because they still work. If you want to become more effective and efficient, you have to step up your game. A while back, I wrote an article about a vulcanizer in my neighborhood who has been using the same old tools for years. While he’s excellent at what he does, he hasn’t been innovating. Recently, I came across a social media post by Kwabena Peprah of Wonderlust, who shared an experience with a vulcanizer who had upgraded his equipment. The difference in speed and efficiency was remarkable. Where it once took manual effort and significant time to change a tire, this vulcanizer had modern tools that made the process much faster and smoother. It got me thinking—how many of us are still stuck in outdated methods, even though there are tools and technologies available that can save us time and effort? Whether it’s apps, plugins, or simple scripts, there are resources in every field that can help us improve. The PA Taking Minutes Let me start with this. Recently, in one of our meetings, the secretary was assigned to take notes and provide the minutes afterward, along with a summary report. During the meeting, I noticed someone scribbling away, writing everything down. Meanwhile, all I did was plug in my phone, open an app, hit record, and capture the entire conversation. By the end of the meeting, I used a tool to quickly summarize everything. When I shared the summary, I was met with surprise—”How did you do that? I didn’t even see you writing!” That’s the power of using small tools. It was just a simple app, a script, really. Most of these tools are free, and if you want more advanced features, you can opt for the paid versions. These tools make your work easier, faster, and more efficient. Within minutes of every meeting, I have summaries, action points, and details ready to go. There’s no need to waste time re-listening to hours of audio or sifting through handwritten notes. As an author and ghostwriter, these are the kinds of tools I use daily to simplify my work. The question for you is: what tool can you use now? I’m going to share three stories of friends who have used small tools to enhance their businesses—and they’re thriving because of it. As you read, think about what small tools might help you in your field and who you might consult to get access to them. The Carpenter with the Power Tool A professional carpenter was hired to do some work on my house about seven years ago. Daniel arrived with his tools—traditional, mechanized equipment such as nails, hammers, screws, and drills. He did an excellent job with the wardrobe, demonstrating the skills of a seasoned professional. At the time, he was using the same tools many in his trade have relied on for years, and his work was solid. Fast forward to a few months ago, when I hired him again for another project. This time, he came alone, carrying a small, portable device. With ease, he fixed everything in place using this new tool—a rechargeable, electronic drill that didn’t require a power source during use. Within minutes, the job was done, and I was amazed at the efficiency. He had invested in this small, modern tool, which saved both of us a lot of time and effort. I was impressed, not only by the simplicity and effectiveness of the tool but also by the fact that he had recognized the importance of upgrading his equipment. Unlike others who might rely solely on hard work and longer hours, he had found a way to work smarter, not harder. This new tool cost him some money upfront, but it has proven to be a valuable investment. It allows him to complete more jobs in a day, saves him energy, and ultimately boosts his earning potential. He can now charge more for his work because he is more efficient and productive. Daniel Batsa’s story is a great illustration that we can all benefit from investing in small tools and technologies that enhance what we do. These small improvements can lead to significant gains in both time and profitability, allowing us to grow our businesses more effectively. The Power of Forward-Thinking Investments in Technology I met Ernest Kyekye through a mutual friend about a decade ago. Back then, he was in the printing and signage industry, doing the usual—t-shirt printing, stickers, and related work. However, just a year or two ago, he made a significant leap by acquiring a UV printing machine. This advanced machine can print on virtually any surface, far beyond what traditional screen printing could handle. The versatility of the UV printer is astounding—it can print stickers, business cards, and more on a variety of surfaces. I was truly impressed by how Ernest adopted new technology to push the boundaries of his craft. He’s an entrepreneur who refuses to stay stagnant, always thinking ahead and exploring ways to improve his business. Investing in this technology was no small feat. […]
Junior High School Debate – Lessons in Public Speaking
“Masters today, were Starters Yesterday, so begin now.”― Bernard Kelvin Clive Today, I want to share some thoughts on public speaking, drawing from my latest book co-authored with my friend, Samuel Agyeman-Prempeh, on the fundamentals of public speaking. In the book, we discuss the basics for anyone—entrepreneurs, solopreneurs, or professionals—looking to venture into public speaking or presentations, whether for business or sales. These foundational tips will help you kickstart your speaking career. We also share our personal experiences, including the challenges we’ve faced and how we’ve overcome them throughout our 15-year journey in the field. The Debate Recently, when I announced the release of the book on one of the platforms, a friend —Gilbert reminded me of something that happened about 25 years ago. We were in our teens, attending junior high school. The story he shared with me reflects how far things have changed and reminds us that, no matter where we start, we can always rise from our failures and work towards success—especially in public speaking. Let me take you back to that time, about 25 years ago, when I was a student at Calvary International School in Accra. One of our teachers, Mr. Nduom, often organized debates between the boys and the girls on Fridays. On one such occasion, I was selected to participate. At the time, I was a quiet, shy boy, and the thought of public speaking was intimidating. Our team consisted of three boys: Cyril, Gilbert, and me. Then there were the three girls: Vera, Theresa, and Irene. It was a classic showdown—three boys against three girls. But as boys, we loved to play. When the debate topic was given, we didn’t prepare at all. During break time, we played. After school, we played some more. We simply didn’t take it seriously. The Boys Played while the Girls Prepared! The girls, on the other hand, were well-prepared. They had organized everything—each speaker knew her role, from the first to the last. Their speeches and arguments were structured and rehearsed. Meanwhile, the boys? We scrambled at the last minute, jotting a few things down on scraps of paper just before the debate started. Cyril, our first speaker, stood up and spoke based on the little we had managed to write. But it wasn’t much. Then it was the girls’ turn. Theresa delivered her speech with confidence, and it was clear they had the upper hand. Next, Gilbert, our second speaker, did his best to fill in the gaps with what little was left on our paper and added some impromptu comments. Irene, the girls’ second speaker, followed, delivering her part with the same level of preparedness and poise. Now it was my turn, as the last speaker for the boys. But by then, there was nothing left to say. Cyril and Gilbert had already used everything we had written. I stepped up to the podium, but my mind was blank, and my voice trembled. Tears began to roll down my cheeks as I stood there, overwhelmed by the moment. To my surprise, the audience applauded—not for what I said, but for simply showing up. It was both humorous and heartwarming, and we all laughed it off. To make matters worse, the entire class had gathered—a large crowd—and there I was, standing on stage with nothing to say, consumed by fear. It was a humbling experience. We lost, I learned! In the end, the boys lost, and the girls won. Looking back on that experience from such a young age, it was my first real attempt at public speaking, and it showed. We were completely unprepared, and our content was virtually nonexistent. Afterward, the teacher gave me a funny nickname, and it stuck with me throughout junior high school. We all laughed, and that nickname became part of my identity for the rest of my time there. Start Somewhere! But reflecting on this story, it serves as a reminder that we all start somewhere. We may have failed in our early attempts at public speaking, but those moments don’t have to define our future success. We can always pick ourselves up and improve. Did we engage in further debates in the future? As a team, we learned from our mistakes, we prepared, and we put ourselves in a good position to succeed. Even though we didn’t win the subsequent match, we performed on par with the girls. We learned, we grew, we moved on! Now, whenever I think back on that experience, I can laugh, because I’ve come a long way. Today, I speak on major platforms, prepare my speeches thoroughly, and even train others in public speaking. Key Lessons: That early experience brought some key lessons for all of us. First, preparation is powerful. If we had prepared as the girls did, we would have had the confidence and energy to deliver our speeches well. Preparation gives you the edge. Your preparation will include, research and writing the speech. Second, content is a command. In public speaking, the kind of content you have matters, and mastering your material is essential. You must know your content well and tailor it to your audience. If you have nothing to say, you have nothing to communicate. No content no command. Third, know your audience. Know the audience and prepare content to suit them, and vary the speech based on the audience: your style, tone etc. We don’t use the same style for all gatherings. We thought our audience was just our classmates, so we could just play around, we didn’t know the entire school would be gathering to witness it. As other students came in to watch, we knew the debate topic, but the girls had mastered their craft, their content, and their audience. They had rehearsed multiple times, while we boys barely gave it any thought. We wanted to play and have fun, not realizing how serious it was. Another important lesson here is that we should treat every speaking engagement as if it’s a world-class […]
Failure: A Fuel for Creativity and Growth
“Embrace failure as much as possible; that’s how remarkable art is created. If you are too careful you kill the creativity” – Bernard Kelvin Clive Today, we’re examining how failure can help us build and grow—whether it’s building our brands or our businesses. The subject of failure is often hard for many people to accept. No one really wants to experience failure in any field, and coming to terms with it can be both daunting and difficult. However, as the quote above suggests, embracing failure as much as possible is essential for creativity. We grow, learn, and develop through these failures, or what we often refer to as mistakes. Let’s break this down further. Failures are a part of success—they can even be seen as prerequisites for it. Successful individuals in any field have likely encountered numerous failures while building or growing their brands and businesses. Failure is a universal experience, but it’s how we interpret it that matters most. Some people might take a single setback and never recover, while others might experience multiple setbacks but continue to rise and persevere. They keep hitting their target, even if it means approaching it from different angles. Developing an inner spirit and a mindset to overcome these challenges is key. Failure, or what I prefer to call mistakes, serves as a milestone for success—a stepping stone toward achieving your goals. The most important aspect of dealing with failure is viewing it as a learning process. Ask yourself: What am I learning from this? I may have believed I was doing the right thing, but if I didn’t achieve my desired outcome, it might be perceived as a failure. However, another interpretation is that it’s a learning opportunity. Your mindset should focus on the meaning you assign to failures, obstacles, or challenges while building your brand or business. Consider what positive lessons you can draw from your experiences. If, for example, your initial approach to your art or content didn’t perform well based on feedback, think about what changes you need to make. Should you tweak your approach, add something new, or further develop your skills? Every mistake is a milestone of learning and growth. Reflect on what you can take away from each experience and how you can enhance your abilities. This process helps build stamina and capacity, allowing you to advance beyond your previous achievements. Taking on Failure: Building Stamina and Creativity Just as athletes build stamina and strengthen their muscles to go the extra mile, we too must build resilience in our fields as we grow our brands. We must have the stamina to overcome challenges that we may initially regard as failures. By reinterpreting these challenges as opportunities, we can view them as obstacles to overcome to achieve our ultimate goals. Failures should be interpreted with a growth perspective. Consider what you can learn and how you might improve your approach. For example, I’ve written several novels, some of which have sold well and others have not. Rather than considering the less successful ones as failures, I see them as teaching opportunities. Did the content help someone, even if only one person? It’s all about shifting your perspective and recognizing that even books or products that don’t perform well offer valuable insights. Celebrate every step forward: writing content, creating videos, or making a single sale. Each small achievement is a sign of progress. By focusing on the positive aspects of your journey and continually refining your creativity and brand, you can foster growth. If you become overly critical of yourself, it can stifle your growth. Instead, allow yourself room to experiment and make mistakes. Some of the greatest discoveries and innovations come from these very mistakes. For example, I’ve found that some of my most impactful content emerged from unexpected places, like a playful experiment with a cover design or a spontaneous idea. Permit yourself to play, to fail, and to explore. This approach will not only build your confidence but also lead to discovering remarkable and innovative solutions. Permission to Play, Permission to Fail: The Creative Journey Permitting yourself to play and to fail is essential for creating great art and fostering creativity. Think of mistakes as part of a creative journey. In many fields, embracing failure is not just acceptable—it’s essential. By making room for these experiences, you allow yourself to grow, learn, and develop. Consider your mistakes as milestones in your journey. They are opportunities to wonder, discover new things, and experiment with unconventional ideas. For instance, trying out new recipes or testing different approaches may reveal unexpected insights. Allow yourself to explore and experiment while accepting that mistakes are inevitable. When creating content or developing your brand, there are established methods and norms, but there is also room for creativity. Consider what you can add or delete, and what fresh components you can bring to the table. Maintain a mindset open to accepting failures and mistakes as part of your journey. This openness will help you create remarkable work through the lessons learned from your experiments. Every day, week, and month, reflect on what you’ve learned from your failures and accomplishments. Embracing this approach will help you be more creative since it allows you to explore, learn, and grow. You’ll notice that your creativity and talent develop over time as you allow yourself to face and learn from your failures in a positive perspective. So today, I encourage you to permit yourself to try new things and to embrace failure. Write that book, create that content, and put your brand out there—even if nothing is happening at first. Keep pushing and learning, and you’ll eventually see great results. Keep moving forward, and remember: growth comes from the courage to explore and the resilience to learn from your journey. Important Ideas and Actionable Steps Key Lessons: – Failures are stepping stones. See failing as a teaching moment rather than a setback. – Mindset matters: Your view of failure will define your progress. – Celebrate […]
Stories My Daughter Told About the Stories
Perception and its Impact Are you a storyteller? The average person might instinctively say, “No!” However, the truth is that we all are, in our unique ways. Every day, we weave narratives in our minds, conversing with ourselves. These internal stories are not trivial; they are the subtle levers that can steer significant changes in our lives and businesses. Think of it this way, the narrative we create internally impacts our perceptions, influences our decisions, and, ultimately, determines our success or failure. It is not just about the stories we tell others, but also about the stories we tell ourselves. These internal conversations can be empowering, instilling confidence and propelling us ahead. On the other hand, they can be restrictive, causing us to doubt ourselves and feel gloomy. In business, this self-talk is important. Entrepreneurs, executives, and professionals encounter several challenges that necessitate strategic thinking and a resilient mindset. The stories individuals tell themselves about their abilities, values, and potential can either propel them to new heights or keep them stuck in mediocrity. Today, I want to share with you the stories we tell ourselves, our perspective, and perceptions, and their impact on our lives. When my kids were quite young, my two girls had storybooks to read. The older one, who was learning to read more fluently, would take her time to read the words, trying to absorb, understand, and enjoy her book. She would sit by me as I walked her through the reading process. She was excited about reading but needed time to pronounce each word correctly, often looking at the images only after reading the text. She would then tell me the story, flipping through the pages and recounting what she had read. The younger one, on the other hand, had not yet started learning how to read words but was familiar with her letters. She was captivated by the images in her books. She would flip through the pages, crafting her own stories based on the pictures she saw. Even though her stories sometimes had no bearing on the actual narrative of the book, she was excited and imaginative, interpreting the images uniquely. She would tell these stories with enthusiasm, flipping the pages and sharing her versions with everyone around her. Her stories, though different from the book’s, were more exciting to her, and she enjoyed sharing them with her mom, siblings, and me. This experience with my daughters made me take a step back and reflect on what it teaches us as adults in life and business. The stories we tell ourselves could be more important than what is happening around us. My younger daughter’s stories were not about the actual content of the book but about her perception and imagination. She crafted a narrative that excited her, regardless of the original story. This teaches us that our perception of situations, our interpretations, and the stories we tell ourselves are paramount. As adults, the situation around us might differ from our perceptions, but how we interpret these situations impacts our lives significantly. What stories do we tell ourselves about our current circumstances or future aspirations? The stories we create shape our thoughts, destinies, and lives. Just like my young daughter, who crafted her tale to excite herself, we should do the same in our lives. Despite the challenges we face, in business or personal life, the stories we tell ourselves can empower us and shape our future. In business, for example, the circumstances might be tough, but what story do we tell ourselves? Do we focus solely on the current hardships, or do we project a more empowering narrative about the future? Just like my older daughter, who took her time to map images with words to understand the story fully, we sometimes focus on one aspect of our business or brand without considering other exciting possibilities. We should look beyond the immediate challenges and craft a positive, empowering story about our brand’s future. When facing difficult times, let’s not be dictated solely by the current situation. Instead, let’s enjoy the process, find joy in the journey, and project a more positive outcome. The journey might be tough and challenging, but by crafting an empowering narrative, we can navigate through the hardships more effectively. Our perceptions, the stories we tell ourselves, and the narratives we create about our lives and businesses are vital for our future success. Now, let me share with you four key unique lessons from this story: 1. Hone Your Unique Perspective: My younger daughter saw the images and created her own story. Similarly, in life and business, we should craft our unique perspectives and create narratives that resonate with us, and that will provide more hope. This personal touch can add excitement and motivation to our journey. 2. Find Joy in the Process: You see, life and business can be very tough, so we should deliberately make time to find joy amidst all that. Watching my daughters enjoy their storybooks in their ways reminded me of the importance of finding joy in the process. Whether it’s in business or personal growth, enjoying the journey makes the challenges more bearable and the successes more fulfilling. 3. Adapt and Innovate Along the Journey: Things may not always gas planned and expected, so learnt to tweak, adjust, and innovate along the way. My older daughter’s method of learning by focusing on words before images teach us the importance of adapting and innovating. In business, we might need to change our strategies or approach to better understand and navigate our circumstances. 4. Talk to yourself – Tell Empowering Stories: The most important lesson is to tell ourselves empowering stories. Be your cheerleader, your encourager. The narratives we create about our lives, businesses, and future aspirations can either uplift or hinder us. Choose to tell stories that empower you, fuel your passion, and propel you towards your goals. So, take a moment to reflect: What story do you tell yourself about your brand, business, […]
Promoting Your Online Business on Pinterest
When I noticed that over 60% of my own traffic was coming from Pinterest (where I have around 6600 followers) and only 3% was coming from Instagram (where I have 110k+ followers) — despite the fact that I was spending way less time on Pinterest and way too much time on Instagram I knew I needed to change my game plan.