All Episodes
Podiatry Marketing — 229 episodes
How Your Reception Design Is Killing (or Boosting) Patient Flow
The Five Decisions That Set Up a New Practice for Success
The Happiness Advantage: The Marketing Strategy You’re Not Using
The Revenue Already Sitting in Your EMR
Five Simple Marketing Moves Every Podiatry Clinic Can Do Without Spending Money
You're Not Behind — The Uncertainty Is the Hard Part
Proof Beats Promises: Why Evidence Wins When Advertising Fatigues
The $2,000/Month Question Nobody Can Answer
5 Tips for Small Podiatry Clinics to Look Bigger from Day One
Your Market Is Telling You What It Wants — Are You Listening?
10 Reasons Patients Trust TikTok & Instagram Creators More Than Qualified Podiatrists
Will Marketing Actually Work for My Podiatry Practice?
Why Building Credibility is Better than Paying for Advertising
Online Visibility: What Actually Moves the Needle for Private Practices
The Benefits of Using AI to Create Blogs & Other Content
Essentialism for Podiatrists: Do Less, Accomplish More
Why Every Piece of Marketing Needs a Call-To-Action (CTA)
Resolution Season: Capturing the New Year Fitness Boom
Networking Within the Podiatry Profession
What Private Podiatry Practices Can Do That Big Systems Can't
Know Your Patient Avatar and Call to Action Before Using AI
Google Changed the Local Search Rules Again - Here's What Podiatrists Need to Know
The One Thing Every NEW Podiatry Business Owner Should Do
How to Choose the Right Email Marketing Platform for Your Podiatry Clinic
7 Simple Ways to Get More Bums In Your Practice
Why Repeating Yourself Isn’t Lazy—It’s Good Marketing
How to Increase Podiatry Referrals (Getting on their Radar)
Same-Day, No-Wait Visits: Turn Capacity Into a Competitive Edge
Helicopter Marketing & Why It's An Inconsistent Marketing Strategy
Celebrating 200 Episodes with Don Pelto, DPM
Marketing to Run Clubs: One-to-One vs. One-to-Many
Marketing Mistakes (and Wins) from Real Podiatrists
Generative Engine Optimization Explained: The Future of Patient Search
Referral Marketing - More Than Just Asking for Patients
How to Thrive When Google Changes the Rules
Leveraging Semi-Professional Referrers for Your Podiatry Practice
Why Great Reviews Deserve More Than Just a Thank You
Who Owns the Copyright of that Photo and Logo?
Strategy Before Tactics When Marketing Your Podiatry Clinic
Why Visual Models Help with Compliance, Education and Sales
Why Pickleball Patients Are Worth Chasing
Effective Networking and Word-of-Mouth Strategies
The Truth About AI Images in Podiatry
Using Audio to Market Your Podiatry Business
How to Keep Your Clinic Visible in Google’s AI-Powered Search
Why Your Reception Area Might Be Killing Your Marketing
The Perfect Patient Review Workflow
Which Marketing Metrics Actually Matter?
Local SEO Basics for Podiatrists: Visibility, Reviews, and Results
Repurposing Content: One Video, Five Marketing Pieces
5 Smart Ways to Use AI in Your Podiatry Practice
From First Visit to Raving Fan: How to Wow Your Patients
Teach, Learn, Grow: Why Mentoring Is a Marketing Advantage
Why Some Podiatrists Don't Like Marketing
Community Connections: Elevating Your Practice Through Local Engagement
Do You Need to Differentiate Your Podiatry Business?
Back to Basics: Mastering Your Podiatry Clinic's Marketing
Your Packaging Is A Massive Marketing Opportunity
Slow Times, Fast Results: Boosting Podiatry Appointments
Business Name Strategy and Protection
From Winter Lulls to Spring Surges: Understanding Seasonal Podiatry Marketing
The 30 Day Video Challenge
How to Incentivize Your Staff to Increase Patient Reviews
Produce Different Content for Each Step of the Patient Journey
Podiatrists’ Guide: How to Restore Your Suspended Google Business Profile
Priming Your RAS: Reticular Activating System
Jim's Word of The Year
How to Define Your Niche in Three Easy Steps
Can Conversational AI Replace Your Call Answering Service?
Tyson's Word for the Year & Why You Need One
Resetting Your Marketing Strategy for a Successful 2025
The Difference Between A Sales Funnel & Marketing Funnel
What are Google Local Service Ads?
Why Word of Mouth is A Dangerous Marketing Strategy
The Impact of SearchGPT on Podiatry Clinics
Using Infographics to Educate and Inform
What Type of Online Ads Are Best for Podiatrists?
Guerilla Marketing for Podiatry Clinics
The Mobile Advantage: Boost Your Podiatry Clinic’s Online Presence
Free Marketing Ideas That Take No Additional Time
What AI Can Do For Your Podiatry Practice Right Now
Why Discounting Is A Poor Marketing Strategy
Why Podiatrists Need a Tribe: Boosting Your Practice Through Connection
What Else Does the Market Want?
Benefits of AI Medical Scribes for Podiatrists
Standing Out
Boosting Local Visibility: Optimizing Your Podiatry Clinic's SEO with Areas We Serve Pages
The Power of Live Networking Lunches
How to Structure Patient Email Newsletters
No One Owns the Whole Market
Get On The Same Page With Your Marketing Provider
Why You Shouldn't Offer Every Podiatry Service
Your Podiatry Clinic Is A Local Business
Maximizing Marketing with Corporate Boxes and Season Tickets
Personal vs. Automated Patient Review Requests
What is Your WORD for the Year?
Knowing When It's Time to Switch Podiatry Marketing Providers
Be Aware of Potential Copyright Infringements
How Podiatrists Can Adapt to Direct-to-Patient Marketing
What Would Walt Disney Do?
Enhancing Professional Networking for Podiatrists on Instagram and LinkedIn
Why Your Clinic's Receptionist Might Be Your MVP
Google Analytics: A Podiatrist's Guide to Understanding Website Health
Social Media Posts That Are Shared the Most
5 Key Actions for Enhancing Patient Experience & Online Reputation
The 5 Most Important Podiatry Marketing Rules
Reflect, Align, and Thrive: A Podiatrist's Guide to Fulfilling Practice
Convenience is One of the Best Marketing Tools
5 Ways to Get In Front of Your Ideal Patients
Demand-Based Pricing in Podiatry
Beyond CMEs - 5 Reasons To Attend In-Person Podiatry Meetings
The Difference Between Sunk Costs and Opportunity Costs
Leveraging Your Electronic Medical Record Software for Practice Growth
Marketing the Practice, Not the Podiatrists
Understanding the Trade-Offs With Different Marketing Providers
What's the Best, Not the Cheapest
How to Create A Workflow for Before and After Photos
Piggybacking Onto Other Communities
Why Marketing Your Clinic Shouldn’t Be “Set it and Forget It”
How to Audit Your Podiatry Clinic's Marketing Strategy
Step-by-Step Guide to Planning a Podiatry Clinic Photoshoot
Promotional SWAG for Your Podiatry Practice
Maximizing Visibility: The Role of Images in Google's Local Search for Podiatry
Why Your Podiatry Practice Needs a Professional Style Guide
The Power of Patient Webinars
Your Pricing (FEES) Should Be Part of Your Marketing Strategy
Content Repurposing: Maximizing Your Podiatry Clinic's Marketing Efforts
Chase the Money
5 Characteristics of a Successful Podiatry Clinic Website
Celebrating 100 Episodes with a Top 10 List
Stop Chasing Low-Hanging Fruit
How to Know if Your Marketing is Working
How a Newsletter Profits Your Practice
We Have Too Many Marketing Options
The 5 Most Important Things To Know Before Marketing Your Clinic
Create Your Own Speaking Opportunities
Do You Have A Marketing System for Your Podiatry Clinic?
Show Your Patients Behind The Scenes
Should Your Podiatry Clinic Use Threads?
The Importance of Being Genuine
Why Podiatrists Can't Live Off of Google Alone
Learnings from Ned Australian Whisky
Marketing for Senior Podiatrists Eyeing Succession or Sale
The Four P's of Marketing
Getting Started With Patient Testimonial Videos
Is Your Plan to Open Another Boring Podiatry Clinic?
Top 5 Things To Learn Before Starting A Private Practice
Self-Reflective Marketing
Search vs. Display Advertising for Podiatrists
Celebrate Milestones and Implement Tradtions
The Mid-Year Check-Up
The Importance of Your Clinic's Curb/Street Appeal
Getting Off On The Right Foot With Your Marketing Provider
How to Write Blogs Easily
The Importance of Local Visibility
13 Things You Would Do Differently
How to Handle a Negative Online Review
Finding Black Caviar - The Importance of Testing and Measuring
Finding the Intersection of Your Skills & Experience
Developing Micro-Pillars within Your 6 Pillars of Marketing
Get Off The Blogging Hamster Wheel
Offending No One & Satisfying Everyone is Boring
Marketing A Direct Care Practice
The Value of a Patient & Community Relations Manager
Is Marketing A Dirty Word?
The Zeigarnik Effect (The Open Loop Technique)
How Trust Grows Your Reputation & Practice
Do Less And Do It Better
Marketing Your Podiatry Clinic In A Mobile First World
Fitting In More Ideal Patients Into Your Podiatry Practice
Invest in Solutions vs. Pay for Services
How Micro-storytelling Can Improve the Patient-Physician Relationship
ChatGPT in Podiatry: Automating Administrative Tasks & Improving Patient Experience
Storytelling Adds Value to Your Podiatry Practice
Google Is A Moving Target
Money is in the Follow Up
Goodbye 2002, Hello 2023
Attracting More Right-Fit Patients
Identifying Your Team's Superpowers
YouTube Marketing for Podiatrists
How to Market Your Orthotics
The Benefits of Podcast Guesting
Using Canva in Podiatry Marketing
Why Low-Budget Marketing Providers Don't Generate Profits
Using Audiograms As An Alternative to Video
Is TikTok Marketing for Podiatry Successful?
Marketing Timeframes
How a Marketing Audit Can Bolster Your Clinic's Profit Margins
A Nose That Can Hear
7 Common Podiatry Marketing Mistakes & How to Avoid Them
Podiatrist's Guide to Audio Equipment
Unexpected Ways Podcasts Can Grow Your Practice
Creating Headlines to Attract the Right Patient
How Public Speaking Can Transform Your Practice
Understanding the Levels of Marketing
The Pros and Cons of Website Chatbots
Creating a Yearly Marketing Roadmap
The Value of Patient Onboarding & Intake Forms
Using QR Codes in Your Podiatry Clinic
Questions to Ask Marketing Service Providers
The Top 3 Ways to Market Your Podiatry Clinic
Choosing A Marketing Service Provider
Free Website Downloads
Facebook Ads for Podiatry Clinics
Marketing Pillar #6 - Online Marketing
How to Determine a Marketing Budget
Marketing Pillar #5 - Verbal Marketing
Patient Email Newsletters - Do's and Don'ts
Marketing Pillar #4 - Attracting New Patients With External Marketing
LinkedIn Best Practices for Podiatrists
Marketing Pillar #3 - Internal Marketing
How Online Reviews Build Trust in Your Podiatry Clinic
Marketing Pillar #2 -Growing Your Network of Non-Professional Referrers
Podiatry Clinic Facebook and Instagram Best Practices
Marketing Pillar #1 - Professional Referrers
Google Search Ads Basics
Run, Rest & Repeat Your Marketing Campaigns
Your Clinic's Second Website - Google Business Profile
Patient Surveys - Online vs Hard Copy
Podiatry Clinic SEO
Marketing Complacency
Build Trust with Your Clinic's Website
Make Your Favorite Services Center Stage
The Benefits of Creating a Plan
The Content Matrix
Developing Niche Expertise in Podiatry
The Ideal Patient
What is Marketing?
Welcome to Podiatry Marketing