Publish & Prosper cover art

All Episodes

Publish & Prosper — 120 episodes

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Title
1

Marketing Your Book to Humans by Optimizing for Robots

2

How to Get Your Readers to Sell Your Book for You

3

The Anatomy of a Good Print Book

4

Alchemising Traditional Publishing with Fanfiction

5

Hiring the Best Freelancers for Your Book

6

How Book Distribution Works

7

What Authors and Creators Can Learn From Each Other

8

Rethinking Print and Fulfillment with Emily Bair

9

Plot Twist: Indie Authors are Landing More Traditional Publishing Deals than Ever

10

Why Print is the Missing Piece in Your Creator Ecosystem

11

Choosing Your Direct Sales Strategy

12

Developing Publishing Technology with Lulu’s CTO Christoph Kepper

13

Scaling for Success with Automated Book Fulfillment Solutions

14

Building Your Book Business Using Lulu’s Print APIs

15

Are You Selling Books or Selling with Books?

16

Using Paid Ads to Drive More Book Sales

17

How to Effectively Use Social Media to Sell More Books in 2026

18

What the Publishing Industry Should Learn from Heated Rivalry

19

Where Does AI Belong in Publishing?

20

Looking Ahead at Publishing Trends for 2026

21

2025 Plot Twists in Publishing (That Everyone Saw Coming)

22

Profit On-Demand: From Podcaster to Published Author

23

How Print-On-Demand is Fueling the Resurgence of Magazines

24

Building a Landing Page for Your Book

25

How Podcasting Changed Our Game (and How it Can Change Yours Too)

26

Crafting a Content Strategy That Actually Works

27

Tales from the Scrypt: Self-Publishing Horror Stories (and How to Survive Them)

28

5 Customer Service Tips for Ecommerce Success

29

Matt & Lauren Agree to Disagree

30

How to Get Your Book Into Libraries

31

Inside the Inbox: How to Plan an Email Campaign Series

32

In the Limelight: Lynette Greenfield Shares Her Passion for Publishing

33

Live From Content Entrepreneur Expo!

34

Maximizing Your First Impression in the Attention Economy

35

Maintaining Momentum After Your Book Launch

36

Understanding Your Audience with Reader Personas

37

Calendars Are Still Cool (We Can Prove It)

38

The Email Marketing Podcast with Laurie & Lauren

39

Printing Money: How to Turn Subscription Content into Books

40

Scaling Up: What to Know About Bulk Book Printing

41

Book Launch Blueprint: How Justin Moore Sold Over 1,000 Books in 90 Days

42

How to Use Generative AI to Sell More Books

43

Lauren Finally Gets to Talk About Fanfiction

44

Making the Most of Partnerships to Grow Your Audience

45

7 Steps to Publishing Your Book

46

Paul's Pod: Your Guide to Taking Your Writing Habit to the Next Level

47

Audiobooks 101 for Indie Authors & Creators

48

Build Your Own Book: Design Choices for Print Books

49

International Book Rights for Indie Authors

50

How Does Selling Direct Actually Work?

51

We Love Content Entrepreneur Events So Much, We Bought One!

52

Maximizing Your Chances of Discoverability in Generative AI Search

53

Turning Your Blog Into A Book

54

How Authors Can Use Long-Form Video to Build Their Brand

55

How to Copyright the Copy That You Wrote

56

Extend Your Books’ Shelf Life with Backlist Book Marketing

57

Beyond the Algorithm: Relationship Marketing for Authors & Publishers [Live From London Book Fair]

58

Sustainability in Publishing: Reducing Waste One Print Book at a Time

59

Creating a Custom Book Business Using Lulu's Print API

60

Book Publicity Simplified with Sarah Franklin

61

Mastering Book Metadata to Maximize Market Reach

62

Creative Ways to Use Print-On-Demand to Support Your Business

63

How to Use a Preorder Campaign to Boost Your Book Launch

64

The Indie Author's Guide to Going Wide With Your Book Distribution

65

How to Hit Your Perfect Pitch for Speaking Engagements

66

Can Books Add Value to Your Business (Beyond Just Revenue)?

67

How to Create A Writing Habit That Actually Sticks

68

Did Indie Authors Publish and Prosper in 2024?

69

Finding Your Niche, Your Ideal Reader, and Your Target Audience

70

Debunking Myths and Misconceptions About Self-Publishing

71

What Keeps Self-Published Books Off the New York Times Best-Seller Lists?

72

What Does Taylor Swift Know About Book Publishing?

73

Metrics That Matter: A Guide for Authors & Creators

74

How to Maximize ROI on In-Person Events

75

Ask Matt (and Lauren) Anything: Answering Your Questions

76

How to Repurpose Your Book (and Other Content) for Social Media

77

Make Your Self-Published Books Stand Out with Custom Details

78

Should Self-Published Authors Use Beta Readers and Sensitivity Readers?

79

How to Drive Book Sales Without Offering Discounts

80

Getting Your Bookstore Ready for the Holidays

81

Pain Point Solutions for Your Ecommerce Store

82

From Manuscript to Market: 5+ Tools to Help You Draft, Publish, and Sell Your Book

83

How to Get Your Book Into Indie Bookstores

84

The Indie Author’s Guide to Self-Publishing vs. Traditional Publishing

85

Designing the Right Go-to-Market Strategy for Your Book

86

Hooking New Readers With a Compelling Book Description

87

Books You Can Create Using Your Existing Content

88

5 Things to Know Before You Start Publishing

89

Your 7-Step Guide to Building an Online Bookstore

90

Finding Your Place in Author & Reader Communities

91

3 Steps to Prep for an Author Event (and What to Do When You’re There)

92

In the Studio with Author Nation’s Joe Solari

93

Determining the Right Retail Price for Your Book

94

Do Book Reviews Help You Sell More Books?

95

Author Branding 101: Building a Brand Beyond Your Books

96

How to Turn Your Casual Fans into Super Fans

97

How to Survive (and Thrive) at Conferences and Events

98

Using Customer Data to Grow Your Business

99

Cover to Cover: Getting Your Book Design Right

100

Do You Need to Hire Professional Editors for Your Book?

101

Crowdfunding Your Self-Published Book With Kickstarter

102

How Writers Can Harness the Power of AI

103

An Inside Look at London Book Fair 2024

104

The Indie Author’s Guide to Thriving Without Amazon

105

Can You Really Support Your Business With Just 1,000 True Fans?

106

An Introduction to Paid Book Promotion

107

Earning Free Publicity for Your Book

108

Social Media Marketing for Authors & Creators

109

Email Marketing for Authors & Creators

110

Marketing Your Book Pre-Launch, At-Launch, and Post-Launch

111

Are Print Books Dead?

112

Self-Publishing is a Team Sport

113

What is Print-on-Demand?

114

Why We Love Attending Conferences (and Why You Should Too)

115

The Robot in the Room: AI for Authors & Content Creators

116

Can You Really Make Money Selling Books?

117

4 Reasons Creators Don’t Sell Direct (and Why You Should)

118

Is Self-Publishing the Best Path for Today’s Creators?

119

Publishing for Growth: How a Book Can Level Up Your Brand

120

Introducing Publish & Prosper