All Episodes
Small Business PR — 239 episodes
AI for Ecommerce: What’s Actually Working Right Now
How to Pitch Beauty Editors (And Why Most PR Pitches Get Ignored) w/ Aimee Simeon
The Business Advice I Refused to Follow (Part 2): What Actually Worked Instead
The Business Advice I Refused to Follow (And What I Did Instead) - Part 1
How to Rank on Google and AI Search with Press Releases (SEO + GEO Strategy for Small Businesses)
Spring & Summer PR Angles That Get Your Product Featured
How AI Chooses Who to Recommend: Reddit vs Blogs vs PR
How Claude AI Saves Me $10,000 a Month (CoWork)
The PR Strategy to Get Into Mother’s Day Gift Guides
Burnout, Chronic Stress, and the Surgery That Forced Me to Slow Down
Get Featured in Mother’s Day Gift Guides (Magazine Editor Interview)
SEO Has Changed Forever: AI Visibility Is Here
Why 2026 Is the Best Year for Small Businesses to Get Found Online
AI Words to Avoid: How to Stop Your Captions and Emails From Sounding Like ChatGPT
We're Not OK and We Can't Do Business as Usual
My Word of the Year: “Owning It” (Why It Matters for Confidence, Visibility, and Business)
Why Everything Feels Unhinged Right Now (And Why It’s Not Just You)
Follower Count Is a Terrible Metric (Here’s What Matters Instead)
Press Releases for Small Business: How Product Brands Get Media Coverage + SEO
How Generational Trauma Impacts Building a Business (and What No One Talks About)
How to Get Your Product Featured in Magazines & Gift Guides (with Journalist Joni Sweet)
Is Your Business Ready for the New Year? Do This End-of-Year Audit
Selling on Shopify? The 3 Metrics That Make or Break Your Store
Is Your Marketing Falling Flat? How to Build an Authentic Brand in the Age of AI with Sarah Ashman
Why Being a Podcast Guest Should Be Your #1 Marketing Goal in 2025
How to Build Visibility and Confidence to Get PR for Your Small Business
5 Ways to Use Perplexity AI to Get Free PR and Gift Guide Features for Your Small Business
3 AI Rules Every Small Business Owner Should Break in 2025 (to Get Seen & Sell More)
How ChatGPT and AI Shopping Decide Which Brands to Feature — And Why PR Is the New SEO
ChatGPT Shopping Changes Everything for Shopify, Etsy & Amazon Sellers
The PR + AI Shortcut to Getting Featured in Media + Gift Guides
Best AI Tools for Small Business PR in 2025: ChatGPT, Claude & Perplexity Explained
PR + AI: The Now-or-Never Publicity Opportunity for Small Businesses
How to Pitch Your Product to Gift Guides & Magazines (Without Paying for PR)
Overcoming Fear of Selling: The #1 Reframe Every Small Business Owner Needs w/ Stacey Brass-Russell
How to Promote Yourself (and Your Business) Even If You Don’t Feel Confident w/ John Wang
Why Hustle Culture and Bro Marketing Are Failing Small Businesses and Female Entrepreneurs
How to Get Featured in Gift Guides and Magazines as a Product Owner w/ Kim Bezhadi
How to Get Your Product into Retail Stores and Wholesale Accounts w/ Katie Hunt
Recession-Proof Retail: What’s Actually Working in 2025 w/ Cathy Donovan
The End of the ‘Online Expert’ Era?
STOP Making Content 24/7. Do THIS instead
Selling on Etsy in 2025? Here’s What You Need to Know
Want To Get Booked on Podcasts? DO THIS!
How to Nail Your Elevator Pitch and Show Up Confidently on Camera w/ Kim Rittberg
Build an AI Assistant That Sounds Just Like YOU w/ Kinsey Soderberg
Why I Am Being Unapologetic AF in My Content This Year
Want PR Features? Don't Make These Mistakes
How to Build a Loyal Community Around Your Product
How To Get Into Oprah's Favorite Things As A First Time Founder
Shark Tank to Ulta: How This Founder Scaled to $50M in Sales
3 Ways to Overcome The Fear of Being Seen
What’s Actually Working on Instagram in 2025 w/Shannon Mckinstrie
New to PR? 3 Ways to Get the Media's Attention
How to Track Exactly Where Your Buyers Are Coming From w/ Kelsey Silver
Avoid These 3 Costly Mistakes When Hiring an Ad Agency w/ Zach Spuckler
How To Get Featured In Mother's Day Gift Guides
PR on a Budget: Free Tools to Get Your Brand Featured w/ Swapna Patel
3 Ways to Grow Your Email List Using PR w/Liz Wilcox
Lessons I Learned From Scaling To 7 Figures
Secret to Product Photos That Sell w/ Lyrik Fryer
Email Mistakes Killing Your Open Rates (and How to Fix Them) w/ Michael Barber
3 Best AI Tools to Get Featured in the Media
5 Simple Email Tweaks to Increase Sales w/ Anita Siek
Why Losing Followers is the Best Thing for Your Brand
3 Golden Rules for E-Commerce Brands
Why the Old Way of Marketing Is Dead (and What to Do Instead) w/ Veronica Romney
3 Must-Haves to Boost SEO This Year w/ Laura Jawad
Why This Year Changed Everything For Me (Part 2)
Why This Year Changed Everything For Me (Part 1)
What Grief Taught Me About Business And Life
How To Make An Annual Plan That Works w/ Frenchie Ferenczi
5 Toxic AF Marketing Tactics I'm Calling Out
How To Get Featured In Q4/Q1
5 Ways to Increase Revenue This Holiday Season with Tracy Matthews
Don't Make These Three Mistakes If You Want PR for Your Business
How to Get Your Products into Top Wholesalers Like Faire w/ Moni Ainslie
What a Shopping Editor Looks For in Products to Feature with Neha Tandon
2 Things You Must Have in Order to Get PR
How to Get Into Holiday Gift Guides and Product Roundups with Shopping Expert Trae Bodge
The WORST Podcast Pitches I Ever Received As A Podcast Host
How To Get Into ANY Shopping, Product, Gift Guides w/ Emily Cieslak
How To Take a Sabbatical and Not Feel Guilty About It w/ Jereshia Hawk
Why It's Never Too Late To Pitch Gift Guides w/ Shopping Editor Victoria Giardina
How Product Owners Can Get Featured Year Round With Kim Behzadi
Why I Hate Bro Marketing and Hustle Culture
How to get into a gift guide even if you don't have a big following w/ Margaux Lushing (re-air)
How to be authentic as f*ck in your marketing w/Sun Yi
5 Mistakes to Avoid When Pitching Journalists for PR
Sell More Products Using Video with XayLi Barclay
Why Your Sales Page Isn't Selling with Marisa Corcoran
5 Things I Learned from PR Pitching to 1000 Journalists
Get More Sales Using Quizzes as Lead Magnet with Linda Sidhu
How to solve a PR crisis w/Oliver Aust
10 ways to get featured in the media for free
PR tips from a food/travel journalist w/Kristie Hang
3 Types of Money-Making Emails to Send with Eman Ismail
Get more sales using REELS w/ Keenya Kelly
10 Best Ways to Get Into Product Gift Guides for Free (Part 2)
10 best ways to get your products featured in the media (part 1)
How to get into a product gift guide FAQs
Style + Beauty Industry Insights w/Journalist Jennifer Chan
How to TRIPLE your sales using Etsy w/Monica Little
Popular Business Advice I Rejected (Part 2)
Popular Business Advice I Rejected (Part 1)
Afraid to hire for your business? Hear THIS
3 GOLDEN RULES for creating content
How to Get 1 New Customer a Day in the DMs w/ Sophia Parra
How to Get Your Next Event Sponsored Without a Big Following
How to build a 7-figure business WITHOUT ads and social media w/ Karin Carr
Afraid Of Being Seen And Putting Yourself Out There--Hear This.
Why PR and SEO Should Be Your #1 Focus this Year with Laura Peters
3 Phrases I Repeat Daily To Get My Business More PR And Visibility
UMG Leaving Tiktok--What It Means For Small Businesses
How To Leverage Collabs and Partnerships to Grow Your Visibility w/ Danielle Wiebe
Running Your First Ad? Don't Make These Mistakes! With Ads Expert Kwadwo Sampany
How to Launch Your Book and Amplify Your Story with Camille Adams
3 Reasons Why Appearing on Podcasts NEEDS to Be On Your Marketing Plan
My ONE Word for the Year--and Why You Should Have One Too
4 Ways to Stand Out in Any Market No Matter How Saturated it Is with Sarah Lyon
What PR is and is NOT
10 Things I Learned From Scaling My Business To $1 Million
How To Do An END of Year Audit Of Your Business
#1 Thing To Do To Build A Better Team This Year
Breaking Generational Trauma
How to Position Yourself as an Expert and Get Featured in the Media w/ Health and Wellness Journalist Jillian Wilson
What is a Gift Guide and Why It’s the Holy Grail of Sales for Small Biz Owners with Margaux Lushing
5 Tools to Hack Your Visibility and Boost Your Sales this Holiday Season
3 Ways PR and Pitching Has Helped Me in Other Areas of Business
How To Work with Influencers To Get Your Brand in Front of More People This Holiday Season with Creator Coach Gwen Lane
PR Questions I Get Asked The Most About GIFT GUIDES
How To Get Featured on 10+ Media Publications Even If You're NOT Launched or Profitable Yet
How To Get Your Product Business Featured in Big Name Media with Jacqueline Snyder and Minna Khounlo-Sithep, Hosts of The Product Boss Podcast
5 Best Hacks for Getting Your PR Pitch Opened by Journalists
How to get on Good Morning America and Primetime TV with Correspondent Amy Goodman (Part 2)
How To Get on Good Morning America and Primetime TV with Correspondent Amy Goodman (Part 1)
How To Cultivate a Diverse Audience and Have True Equity and Inclusion in Your Business
Why Chat GPT and AI Cannot Replace THIS Part of Your Marketing and PR
PR Questions I Get Asked the Most PRESS RELEASES? (Part 4)
How To Get Your Wellness, Travel, and Food Business Featured in Top-Tier Media with Journalist Annie Lin
How To Get Your Crowdfunding Campaign Fulfilled and Your Book/Art Project/Films Featured in The Media with Shequeta Smith
How To Use This PR Trick To Get Your Business Featured All Year Round
How To Get PR For Your Business in Less Than 15 Min a Day w/ Cara Harvey
How to Get Featured on Oprah, BuzzFeed, Brides as Small Business Owner with Marcia Hacker
PR Questions I Get Asked the Most (Part 3)
How to Pitch and Get Onto Any Podcast Even if No One Knows Who You Are
How to Instantly Look and Sound More Credible with Speaking Coach Heather Sager
How To Get Featured in Essence, Allure and Teen Vogue as a BIPOC Founder with Journalist Lenora Houseworth
This Pitch Framework Helped Thousands of Small Businesses Get Top Tier Press Features for Free
PR Questions I Get Asked the Most about PITCH WRITING (Part 2)
How To Cold Pitch To Media and Get Into Forbes, Fast Company, and Win a 40 Under 40 with Serial Entrepreneur Vincent Phamvan
3 Reasons Why Your PR Efforts are Not Working
Spring/Summer Story Angles Editors and Publications Will LOVE
How To Take Up Space as a Woman of Color with Dr. Greta Anderson
Bye Bye Toxic Bro-Marketing
Answers to Your Biggest PR Outreach Questions
How to NOT be Gross with Marketing in 2023 and What to Do Instead with Copywriter Brittany McBean
How to Get Over the Fear of Putting Yourself Out There with Alexandra Harbushka
2 MUST-HAVES in Every Cold Pitch
How Generational Trauma and Scarcity Impacts Entrepreneurship with Veronica Romney
Why PR and SEO Should Be Your #1 Focus this Year with Laura Peters
3 Biggest Mental Roadblocks You Need to Clear As a Small Business
How to Get Featured on TV without an Agent or PR Experience with Tijana Ibrahimovic
How to Turn Your Passion Project into a Recognized, Credible Business with Solopreneur and Jewelry Designer Jessica Santander
The Truth Every Small Business Needs to Hear This Year
How to Write Winning Subject Lines for Emails
How to Pitch Using Media and Build Community Connection with Izolda Trakhtenberg
How to Sell Without "Selling" and Grow a Profitable Business in 2023 with Pat Flynn
The Worst Pitches I've Ever Received Part 2 (Don't Let This Be You!)
How to Captivate and Connect with Anyone Through Story with Jude Charles
3 Ways PR and Visibility in Media Are Changing in 2023
How to Pitch and Follow Up with a Journalist with Entertainment Reporter Danielle Broadway (formerly at LA Times)
Sharing the Journey of My Surgery, Burnout, and Finding Myself Again
The Ugly Truth Everyone Needs to Hear About Online Marketing with Copywriter Tarzan Kay
How to REALLY Get the Attention of Journalists with Entrepreneur Magazine Editor-in-Chief Jason Feifer
End of Year and Beginning of Year Angles Anyone Can Pitch to Media
How this Wellness Coach Landed Top-tier Media Features Without PR Experience or Connections with Ivory Howard
The Worst Pitches I've Ever Received (Don't Let This Be You!)
Pitching Holiday Gift and Product Guides with Reporter Victoria Giardina
How This Sustainable Wellness Founder Got Free PR Without Ads or Agencies with Eco-Conscious Entrepreneur Natalie Lennick
How to Pitch Your Product for Shopping Guides with Emily Cieslak
5 Things All My Top PR Students Have in Common That Gets Them Featured Over and Over Again
How to Get Your New Product in Gift Guides from First-time Founder Kim Behzadi
How Service-based Businesses Can Land 20+ Free Media Features with Dr. Noor Ali
How to Connect with Your Audience This Holiday Season through Gift Guides with Jessica Toscano
Most Commonly Asked Questions About Getting into a Gift Guide or Product Roundup
How to Get Your Products Ready for the Holidays with Jacqueline and Minna
Dos And Don'ts of Pitching to Journalists to Get PR for Your Small Business with Jessica Toscano
What Great Press Releases Have in Common
Lessons Learned from Pitching and Getting onto 100+ Podcasts with Stacy Tuschl
How to Land Top-tier Media Interviews and TEDx Talks as a Young Immigrant Content Creator with Sandy Lin
5 Things I Learned from Sending 1000+ Cold Pitches to Journalists
Strategies and Trends from a Podcast Industry Insider, How to Leverage Podcast Guest Appearance for Your Business with Travis Albritton
How Introverts Can Speak Up, Talk to Media, and Structure Podcast Interviews with Communications Strategist Madeline Schwarz
Spring/Summer Story Angles Editors and Publications Will LOVE
How this Wellness Coach landed Top-Tier Media Features without PR Experience or Connections with IVORY HOWARD
How to Use Press Releases to Get PR and SEO for Your Business with E-Releases CEO Mickie Kennedy (part 2)
How to Use Press Releases to Get PR and SEO for Your Business with E-Releases CEO Mickie Kennedy (part 1)
How to Hack LinkedIn and Get Your DM Opened by Journalists and Strangers (PR Starter Pack bonus)
How to Write an Op-Ed and Contribute to a Top-tier Publication with Entrepreneur Kristy Carruthers
How to Pitch Business Services and Products to Secure PR and Paid Consulting Opportunities with Dermatologist and Inventor, Dr. Ross Radusky
Most Commonly Asked Questions about Pitching, Finding Journalists, and PR (part 2)
Most Commonly Asked Questions about Pitching, Finding Journalists, and PR (part 1)
How to Get Publicity for Your Book with Entrepreneur and Book Publishing Expert Angela Engel
What a Beauty Editor Looks for in a Product and Pitch with Allure Digital Editor Jihan Forbes
5 Mistakes to Avoid When Sending Out Your Pitch to the Media, Podcast Host, or Journalist
How to cold pitch to media and get into Forbes, Fast Company, and win a 40 Under 40 with serial entrepreneur Vincent Phamvan
How to pitch to local media, national TV, and podcasts with Podcast Host Ellen Yin
4 Golden Rules of Getting PR for Your Small Business
How to Get Onto Business Insider and Pitch Your Small Business with Entrepreneurship Reporter Jennifer Ortakales Dawkins
How to Get Your Unknown Product Into Fortune 500 Retailers, Online Magazines, and Outlets with Leeanna Gantt
How a Real Estate Broker Turned Skincare Founder Got Into Refinery29, BuzzFeed, and Bustle With No Connections or Budget with Keba Lloyd
How to Make $10K in 10 Hours and Embrace Failure with Life Coach Neill Williams
10 Story Angles You Should Pitch Now to Land Media Features for Free
Facebook Ads, Social Media, & 5-Day Challenges—Which Marketing Strategy Should You Try Next? with Marketing Expert Zach Spuckler
Best (And Free!) PR Tools to Leverage Now to Get Your Business Featured This Year
Insights from 250+ D2C Product Founders with Doone Roisin
Embarrassing and Personal Things I Am Afraid to Admit: Matteo, My Partner, Asks Me Anything
How to Combat Sexism and Racism Through Copywriting with Feminist Copywriter Kelly Diels
How to Delegate PR Outreach to Assistants/Interns with Marketing Communications Specialist Emi Hockett
How to Grow Your eCommerce Product to 6 Figures with Product Expert Kerrie Fitzgerald
3 Things to Give Up In Order to Get PR for Your Small Business
How to Manage Time Like a 7-Figure Entrepreneur and Make More While Working Less with Business Coach Rick Mulready
White Privilege and Gender Gap in Startup Funding with IFundWomen CEO Karen Cahn
How to Grow Your Business With Short, Viral Videos That Convert with TikTok and Instagram Video Expert Spiffy Darko
Biggest Mistakes I Made in 2021, and How You Can Avoid Them
How to Use HARO to Find Journalists and Get Media Features for Free
How to Find Your Million Dollar Pitch With Shark Tank Contestant and Elevator Pitch Champion Precious L. Williams
How to get into the Wall Street Journal and Top Tech Publications with Business Journalist Suman Bhattacharyya
How to Rank on #1 on Google Search Results and Get More Customers Using YouTube w/ Jamar Diggs
How to Stop Chasing Followers and Build a Loyal Following with Top Podcaster Espree Devora
5 Things to STOP DOING NOW You Want to Get PR for your Small Business
How to Deal with Haters and Negative Comments with Confidence Coach + Social Media Influencer Amir Yass
How to Get Over Imposter Syndrome and Pitch Confidently with Golf Educator and Brand Ambassador Dr. Greta Anderson
How to Get Onto Any Podcast Even if No One Knows Who You Are
How to Get Featured on 10+ Media Publications even if you're NOT launched or profitable yet
How to Get Into a Gift Guide or Product Guide w/ Forbes, Refinery29 writer Margaux Lushing
This Pitch Framework Helped Thousands of Small Businesses Get Top Tier Press Features for Free
Welcome to Small Business PR with Gloria Chou