All Episodes
Small Spark Theory: a marginal gains approach to new business and marketing — 106 episodes
EP105: Saving the Client–Agency Relationship | Nigel Sarbutts | Structured Mediation
EP104: A Deeper Dive into Client Development | Catherine Allison | Master the Art
EP103: Unlocking Growth Through Client Leadership | Kim Lawton | Enthuse Marketing
EP102: The Evolution of Business Development | Nicky Rinks & Rich Banham | Daylight Bureau
EP101: AI and the Law: What Agencies Need to Know | Sharon Playford | Excello Law
EP100: UK Design Agency Positioning Audit | Emily Penny | BeColourful
EP99: A new agency marketplace | Pete Sayburn | StudioSpace
EP98: A Client Perspective | John Gleason | A Better View
EP97: Why independent agencies matter | Amar Chohan | DCA
EP96: What to measure and why | Lucy Mann
EP95: Thriving as an agency in 2025 | Jim Hawker
EP94: Empowering your people to drive growth | Zoe Tuffs | Times Ten
EP93: Managing sales and marketing as you scale | Alisha Lyndon | Momentum ITSMA
EP92: How to Scale Fast | Stephen Kenwright
EP91: An agency M&A update | David Blois | M&A Advisory
EP90: Unlocking the power of agency newsletters | Jamie Woodbridge | The Inbox Club
EP89: Agency lessons from an ultra-runner | Clair Heaviside | Serotonin
EP88: Beyond creativity – the commercial skills you need to succeed | Tim Perry
EP87: Why we need to stop ‘doing’ new business | Lucy Mann
EP86: In-house creative teams. An agency threat or opportunity? | Emma Sexton
EP85: Changing perception | Steve Garside | TMW
EP84: Reposition, rename, rebrand | Rachel Cook | ThreeTenSeven
EP83: Winning proposals | Joe Ardeeser | Smart Pricing Table
EP82: How to improve performance and reduce stress | David Meikle | HTBAG
EP81: Launching an agency product | Paul Halfpenny | Filter
EP80: Winning new business in the US | Kat Thay | Katalyst
EP79: An intermediary perspective | Dominic Glenn | Ingenuity
EP78: Managing digital capacity | Manish Dudharejia | E2M
EP77: AI, Web3 and the agency | Warren Hutchinson | Else
EP76: A buyer perspective | Tina Fegent
EP75: Mastering uncertainty | Matt Watkinson | Methodical
EP74: New business trends | Alex Sibille | Future Factory
EP73: Market relevance | Mark Wilson | Futurestate Design
EP72: What to expect in 2023 | Steve Parks | Convivio
EP71: Managing mindset | Wendy Bollard
EP70: A client perspective | Gareth Turner | Big Black Door
EP69: New business talent | Adam Graham | BD Matters
EP68: Marginal gains in practice | Joe Perkins | Chaptr
EP67: The Summer Reset | Lucy Mann
EP66: Building a prospect community | Kelly Molson | Rubber Cheese
EP65: How to master relationships | Trenton Moss | Team Sterka
EP64: The Agency Growth Challenge | Daniel de la Cruz | Polymensa
EP63: Agency positioning 2022 | Roland Gurney | Treacle
EP62: Mastering thought leadership | Mark Wellings | Grist
EP61: Small agency, big profile | Dr Kat Arney | First Create The Media
EP60: What can we expect in 2022? | Rory Spence | The Wow Company
EP59: Can we still win without pitching? | Blair Enns
EP58: How to be a new business catalyst | Louisa Clarke & David Kean
EP57: How to lead an agency | Steve Parks | Convivio
EP56: New business leadership | Claire Humphris | Iris
EP55: How to scale at speed | Felix Velarde | 2Y3X
EP54: Overcoming adversity | Sarah Yeats | Sledge
EP53: Know your client context | Jennifer Crowley | Kin + Carta
EP52: Bringing in expertise | Andrew Southcott | Captivate Group
EP51: Raising your profile – part three | Ash Jones | Great Influence
EP50: Raising your profile – part two | Laura Hannan | Pitch121
EP49: Raising your profile – part one | Sarah Paterson | CommsPeople
EP48: Habits | Clare Rees
EP47: The power of community | Ian Harris | Agency Hackers
EP46: Presentation materials | Shan Preddy | Preddy & Co
EP45: Client satisfaction | Alisha Lyndon | Momentum
EP44: The agency podcast | Isabelle Jarvis
EP43: Business planning for agencies | Deepa Shah | Lab Eight
EP42: Design industry outlook | Deborah Dawton | Design Business Association
EP41: Positioning v proposition | Robin Bonn | Co:definery
EP40: Agency leadership | Sally Henderson
EP39: Maximising cash | Michelle Cook
EP38: The first new business hire | Dave Corlett
EP37: New agency models | Emma Sexton | MYWW
EP36: Agency messaging | Roland Gurney | Treacle
EP35: Agency awards | Stef Brown | On Pointe Marketing
EP34: Northern agency focus Phil Gripton | Waypoint Partners
Introducing the Small Spark Theory Institute
EP33: Listening | Catherine Allison | Master the Art
EP32: Benchmarking performance | Peter Czapp | The Wow Company
EP31: A client perspective | Julia Howe | 20th Century Fox
EP30: Rethinking procurement | David Meikle | How to Buy a Gorilla
EP29: Fear | Hilary Gallo
EP28: Client development- part two | Jim Hawker | Threepipe
EP27: LinkedIn | Alex Low | Digital Leadership Associates
EP26: Client development – part one | Iain Johnston | Hill Dickinson
EP25: Agency Thought Leadership | Pip Stocks | Brandhook
EP24: The new business email | Kimi Gilbert | The Future Factory
EP23: The Christmas Cracker
EP22: Rethinking client experience | Nick Phipps | Rawnet
EP21: The new business leader | Jemima Monies | adam&eveDDB
EP20: Agency revenue models | Erica Wolfe-Murray | Lola Media
EP19: Planning for exit | Tony Walford | Green Square
EP18: Small Spark Theory Live Part Two
EP17: Small Spark Theory Live Part One
EP16: Pricing Creativity | Blair Enns
EP:15 Social media | Alex & Claire Blyth | Red Setter
EP14: Intellectual assets | Erica Wolfe-Murray | Lola Media
EP13: Agency positioning | David C Baker
EP12: A client perspective | Katie Pattison | Hammerson plc
EP11: Negotiation | Hilary Gallo
EP10: The pitch | Tony Spong | AAR
EP9: Culture | Katz Kiely
EP8: Productivity | Robert Kelsey
EP7: Events | Lucy Mann
EP6: Agency websites | Lucy Mann
EP5: Lead generation | The Future Factory
EP4: Agency growth planning | Felix Velarde
EP3: Communication and presentation skills | Catherine Allison | Master The Art
EP2: PR | Tim Duncan | TDC PR
Introducing Small Spark Theory®