All Episodes
Street Pricing with Marcos Rivera — 52 episodes
Stop Creating the Boogeyman: How SaaS Sellers Undermine Their Own Pricing | Michael Shields (Tropic)
AI Turbulence: What Delta’s Pricing Experiment Means for SaaS
Don’t Fear the Algorithm: AI, Trust, and the Future of Pricing
Don’t Build on Seats: Why AI Demands a New Revenue Model | Chris Brisson (Salesmsg)
Unlocking the Secrets of Pricing Strategies
From Guesswork to Growth: How AI is Rewriting the Pricing Playbook
Dirty Revenue Is Killing Your Business | Stephen Steers (Steers Consulting)
The No Bullsh*t Approach to Business Strategy
Why Pricing Deserves a Seat at the Strategy Table | Ali Mamujee (Growth Advisor)
Good, Better, Broken: Why Most SaaS Pricing Fails SaaS Pricing Tiers Are a Trap—Here’s How to Fix Them
How to Scale Your Cold Email Campaigns Effectively | Nikita Bykadarov (Maildoso)
Don't Procrastinate on Pricing | Rob Walling (TinySeed)
‘Happy vs. Crappy’ Data to Winning Pricing Strategies | The Data Ninjas (Pricing I/O)
The Dark Side to Simple | Peter Bonney (FastbreakRFP)
Top Pricing Recommendations for 2025 | The Pricing I/O Experts
Behind Docker's No-Brainer Bundle | David Caughman (Axia Consulting, Docker)
Crushing Competition with Customer Insight | Eric Weiss (Chaos to Clarity)
Getting Real with RevOps | James McKay (VEN)
Narrative Before the Numbers | Niclas Lilja (Younium)
Mastering the Art of Product Bundling | Marcos Rivera (Pricing I/O)
Price Punch: Pricing Hustle Lessons | Fynn Glover (Schematic)
Price Right, Grow Fast: AI and Innovation in SaaS | John Kotowski (PricingSaaS)
Going Solo to Scale by Raising my Pricing 20X | John T. Meyer (Leadmore)
How to Scale Sales with Pricing | Jon Rydberg (Align Advisory Group)
Pricing Fraud with Finesse | Tyler Adams (CertifID)
Building Up Your Pricing from Zero to Clio | Min FitzGerald (Clio)
How Stripe took a swipe at bundles | Annie Schmidt (Stripe)
Balancing Innovation and Client Needs | Kyle Westra (Maxar Intelligence)
The Intersection of Brand and Pricing | Shannon Deep and Kevan Lee (Bonfire)
Confessions of a Price Guesser: Essential Tips for Entrepreneurs | Paul 'PJ' Jackson (GTM Coach, Mentor & Entrepreneur)
How the 20 year old startup got their groove back | Steve Hamrell (Call Box)
The Dirty Secret of Dynamic Pricing | James Martin (Rally Corp)
Why Good Better Best Didn't Work...at First | Katie Wei (Cloudinary)
The Art of the Pivot: Why Freemium Failed | Rob Litterst (HubSpot, Pricing SaaS)
When good bundles go bad (and how to fix them) | Cameron Barragan (Blue Star Innovations)
Mastering Consistency for Scalable Success | Karan Sood (Rakuten Kobo, Inc)
How we raised prices without pushback | Rob Merklinger (Influitive)
How to deliver value before your customer buys | Kyle Poyar (OpenView Partners)
How we tripled our ASP by being proactive with pricing | Rohit Chhabra (W Energy, Omnigo)
How our low friction model increased growth by 10X | Kirsten Moorefield (Cloverleaf, TEDx Speaker)
2024 Anti-Predictions with CEO Marcos Rivera | Street Pricing
How we drove more enterprise value with pricing | Christian Nimsky (Vehlo)
Keep your pricing from going stale with experimentation | Pricing I/O Team - A Holiday Huddle
How I cracked the code and doubled MRR | Bill Wilson (Pace Pricing, SaaS Academy)
How I used mystery shopping to find out we were too cheap | Hamzah Hafesji (Advanced)
Why we switched to usage based pricing | Alyssa Higgins (CipherHealth)
Why free was too generous and how we solved it | Miguel Dergal (Canva, PayPal, Bill.com)
Why we saw negative discounting when we switched to a platform play | Johnny Cheng (ClickUp, Marketo)
How we went from data to discipline | Srinivas Somayajula (Tropic, Calendly)
How I increased my ASP by 5x by attracting the right customer | Emeric Ernoult (AgoraPulse)
What we did to move away from “One Size Fits None” to increase our ACV | Arnab Mishra (Xactly Corp)
CEO, Author, Entrepreneur and Slayer of Bad Pricing | Marcos Rivera (Pricing I/O, Vista Equity)