All Episodes
That's What I Call Marketing — 191 episodes
The Singles: The hot hits of May with Lucky Saint, Lego & Entertain or Die.
S5Ep14: Personalisation is just good prediction with CEO James Taylor
S5Ep13: Christmas in April with Pete Markey & Leanne Tomasevic powered by Electric Twin
The Singles: The hot hits of April with McDonald’s, KitKat & Bieber
S5Ep12: Meet The Young Lions Headed to Cannes
S5Ep11: Descript CEO on What Actually Grows A Product.
S5 Ep10: Inside Saatchi & Saatchi, with CEO Claire Hollands
S5 Ep9: Andrew Tindall: The Creative Dividend, How Creativity Drives Profit
S5 Ep8: Synthetic Research Explained
S5Ep7: What your CFO actually wants to hear from you
S5 Ep6: Marketing Masterclass with Marketing Leader Orla Mitchell
System, Sizzle & Sales Impact of Super Bowl 2026 with CMO Nataly Kelly
S5 Ep4: The Eye-Watering Cost of Dull Media & Creative with Karen Nelson-Field & Adam Morgan
S5 Ep3: The Tensions Every Brand CEO Has to Manage with CMO Francois Bazini
S5 Ep2: Building a New Category Around a 2,000-Year-Old Drink
S5 Ep1: What KitKat Gets Right About Attention, Breaks & Consistency with Wael Jabi
The Singles: Don't Look Back In Anger 2025
S4 Ep29: A Red Star Christmas 2025 - The Best Christmas Ads of 2025
The Singles Ep12: Netflix X Spotify, Monzo taking on Barclays, Rebel X Movember
Re-Release - Making the Guinness Christmas Ad
S4 Ep28: Brand Global, Adapt Local with Katherine Melchior Ray & Nataly Kelly
S4 Ep27: Imen Zitouni, Intact's CMO on on Building a Brand That Travels
The Singles takes on OpenAI, Tylenol & Stiller Soda
S4 Ep26: Mark Ritson on The Biggest Mistakes Marketers Still Make & How to Stop
S4 Ep25: Building the Charity Water Brand with Brady Josephson, VP of Brand & Growth
S4 Ep24: The Brand Newsroom: Where Content & PR Come Together. The Building A Legacy Series
S4 Ep23: AI & The Evolution of Search, Building A Legacy Series
The Singles Ep10: Is Brewdog Done? Will Diageo & Indeed drive efficiencies? TayTay & Travis Love Brand & Gordon & BK Collab.
S4 Ep22: Sir John Hegarty on The Business of Creativity
S4 Ep21: Kaveri Camire CMO of DXC Technology on Building brand in a tech world
S4 Ep20: B2B Creativity that drives growth from Brand to Demand with Wendy Walker
S4 Ep19: Kelloggs on Backing The Bird with VP Jenn Carkner & Snr Dir Stephen Duggan
The Singles EP9: American Eagle, Ibiza Final Boss, Lavzza Coffee, F1 & Jet2 Holidays with Tracksuit
S4 Ep18: How The RealReal is Winning the Luxury Resale Game with Caroline Gardner
S4 Ep18:THE BATTLE OF THE ROBOTS with (sort of!) Mark Ritson, Prof. Byron Sharp, Prof. Scott Galloway & James Hurman
S4 Ep 17: Taking Brand to the Boardroom | Matt Herbert (Tracksuit Co-Founder) on Brand, Growth & Global Scale
The Singles Ep8: Cannes, Controversy, Telstra, UberEats, AI & more.....
S4 Ep16: Inside Canva’s Move from PLG to Enterprise-Led Growth
S4 Ep15: How Bold Brands Win Attention (and Keep It) with CMO Kerel Cooper
S4 Ep14: The Future of Marketing Is Messy with Stephanie Parry
The Cannes Sessions - Daily Round Up 19/06/25
The Cannes Sessions - Daily Round Up 18/06/25
The Cannes Sessions - Daily Round Up 17/06/2025
The Cannes Sessions - Daily Round Up 16/6/25
The Singles Ep7: Marketing Hot Takes ELF acquires Rhode & Mark Read Departs & Cannes & An Offer
S4 Ep13 Entertain or Die: Unlocking the Secrets of Entertaining Brands
The Singles Ep6: Marketing Hot Takes Streaming, Soda & Social with data from Tracksuit
S4 Ep12: The Young Lions
The Singles Ep5: Deliveroo, Sunscreen & Lego are the hot topics this week
S4 Ep11: Hacking The Human Mind with Richard Shotton
The Singles Ep4: Hot Topics in Marketing, Vrbo Vs AirBnB, Liquid Death, Wrexham & Mo's Moment
S4 ep10: Why 90% Of Marketing Decisions Are Reversible with Ran Avrahamy, CMO AppsFlyer
The Singles Ep3: Hot Topics in Marketing: Insights on Tesla, Puma & Bonds with Tracksuit
S4 Ep 9: Rory Gallery : A Special Sort Of Brand Strategy
The Singles Ep 2. Marketing Hot Topics, Brand Britain, Chocolate & Airlines with Tracksuit.
S4 Ep8: Why The Best Advertising Should Stir The Pot with Mark Shanley
The Singles: The Hot Topics in Marketing discussing Poppi, Guinness, Nike, Reddit & more....with Tracksuit
S4 Ep7: Behind the Swedish Curtain: The Daring Strategies That Have Elevated IKEA in The Competitive Canadian Market with Jonelle Ricketts
S4 Ep6: Behind the Bottle: The Untold Risks & Triumphs of Glendalough's Global Gamble
S4 Ep4: CMO Brit Starr On Why Saying NO Was the Best Career Move
S4 Ep3: Will AI Uproot The Creative Industry In Ways We Never Imagined - A discussion
S4 Ep2: The Reach Delusion: How Marketers Are Wasting Millions & What You Need To Know
S4 Ep1: Inside Diageo: The Untold Challenges Behind Iconic Brands with Gráinne Wafer
What The Zuck? Discussing the big changes from Meta with Michael Corcoran
S3 Ep49: 2024 A Year In Review with Elena Jasper, Marc Binkley & Vassilis Douros
S3 Ep48: A Red Star Christmas with RedC Research - The Christmas Special
S3 Ep47: Marketers 2025 Toolkit - with WARC's Imaad Ahmed
Top of the Marketing Charts - November 2024
S3 Ep46 Craft & Creativity: Elevating B2B Marketing with Sarah Higgins
Live Episode: S3 Ep45 The Power of Play in Brand Experience
S3 Ep44: Direct Mail Lessons for Attention Seeking Marketers with Nishma Patel Robb
S3 Ep43: Video LOVES The Radio Star
Will Smith, Nomad & Lip Dub - short
Top of the Marketing Charts - October 2024
S3 Ep42: Making Sponsorships Bloom
S3 Ep41: How Branding Shapes Perception in a Changing World with Mark Kingsley
S3 Ep40:Unlocking the Power of Culture through Curiosity with Dr. Marcus Collins
Rocking Marketing - a new TWICM Record
S3 Ep39: The B2B Power Shift & What Marketers Must Do with Andrew Haussegger
S3 Ep 38: From Good Old Boots to WOW Boots with Peter Markey, CMO Boots
Top of the Marketing Charts - Sept 2024 (the notebookLM hosts)
Top of the Marketing Charts - Sept 2024
S3 EP37: Living Your Brand Promise with CMO Greta Hammel
S3 EP36: Total Brand Value with Shane McGonigle & Damian Devaney
S3 Ep35: Advertising. The Weak Force with Prof. Koen Pauwels
S3 Ep34: The Marketing Scientist with Peter Hammer (the actual marketing scientist!)
Top of the Marketing Charts - August 2024
S3 Ep33: The Cannes Sessions with James Hurman and Jimmy Knowles
S3 Ep32: The Cannes Sessions, with Jon Lombardo & Peter Weinberg of Evidenza
S3 Ep31: The Cannes Sessions with Gerry D'Angelo (Pt1) followed by Mark Noble & Peter Dobbyn (Pt2)
S3 Ep30 (episode 100): The Cannes Sessions with Mauro Porcini, SVP and Chief Design Officer of PepsiCo
Top of the Marketing Charts - Jul 2024
S3 Ep29: Marketing Team of the Year with Kevin Kent of Laya Healthcare
S3 Ep28: The Cannes Sessions with Karen Nelson Field & Karandeep Kapany
S3 Ep27: The Cannes Sessions with Mark Ritson
S3 Ep26: The Cannes Sessions with Chidi Achara, Chief Product Officer, Huge
S3 EP25: Building A Legacy Series, Part 3: Going for Gold
Top of the Marketing Charts - June 2024
S3 EP24: Building a $1Billion Global Brand
Vol6: The Cannes Sessions - Daily Round Up
Vol5: The Cannes Sessions - Daily Round Up
Vol4: The Cannes Sessions - Daily Round Up
Vol3: The Cannes Sessions - Daily Round up
Vol2: The Cannes Sessions - Daily Round Up
The Cannes Sessions - Daily Round Up
S3 EP23: Building A Legacy Series, Part 2: Creativity Matters
S3 Ep 22: Creative, Yachts and Apple Spritzers, with Marc Binkley & Vassilis Douros
Top of the Marketing Charts - May 2024
S3 Ep21: Building A Legacy Series Part 1, Building An Agency
S3 Ep20: Out-Thinking the Competition
S3 Ep19: Inclusion In Action, Panel Discussion Part Two
S3 Ep18: A Fresh Take on Traditional Media: A panel of industry Leaders Explore the Evolution of Established Media
Top of the Marketing Charts - April 2024
S3 Ep17: IAPI Cannes Young Lions
S3 Ep16: Curiosity United, with Ellie Norman
S3 Ep15: The Mindless Marketers Series
S3 Ep 14: Inclusion in Action - Part 1
S3 Ep13: The Magic of Numbers with Dr. Grace Kite
Top of the Marketing Charts - March 2024
S3 Ep12: B2B Marketing: Time for a Reboot - Panel Discussion with the Indie List CMO Collective and Business Plus
S3 Ep11: Unlocking Marketing with Empathy & Experimentation with Jessica Gilmartin
S3 Ep10: The Power of Marketing Effectiveness, with Tom Roach
S3 Ep09: It Depends with Dentsu COO Ian McGrath
S3 Ep08: Live with Prof. Karen Nelson-Field: The Attention Economy
S3 Ep07: Drinks, Data & Decisions
S3 Ep06: The Super Bowl 2024 Ads Special
S3 Ep05 At The Pendulum Summit
S3 Ep04 Frankly Speaking with Michael Corcoran
S3 Ep03: Mastering Simplicity with Margaret Molloy
S3 Ep02 AI and Marketing with Maryrose Lyons
S3 Ep01 Proper Marketing with Dom Dwight
S2 Ep38: 2023 A Year In Review
S2 Ep37: The Christmas Special
S2 Ep36: Building BBH with Creativity and Kindness
S2 Ep35: Unmasking The Family Fallacy
S2 Ep34: The power of podcasts for brands
S2 Ep33: Ferocious Fame with Nils Leonard
S2 Ep32: Brand Health For Everyone, with Connor Archbold
S2 Ep31: Who won the World Cup, with Daragh Persse
S2 Ep30: Making the most of your media
S2 Ep29: The Culture of Marketing, with Aamir Allibhoy
S2 Ep28: The Business of B2B Brand with Rachel Fairley
S2 Ep27: Remaining Relevant with Richard Carr, Accenture Song
S2 Ep26: LIVE @HubSpot House with Paul Dervan of Miro
S2 Ep25: LIVE @HubSpot House with Caroline Donnellan of Sky Ireland
S2 Ep24: There Is Nature & Everything Else Is Designed
S2. Ep 23: What is a Fractional CMO?
S2 Ep 22; The Distinctiveness Episode
S2. Ep 21: Dr. Emmanuel Probst, The Art and Science of Brand Transformation
S2. Ep 20: Leigh Barnes, How Brand is Performing
S2. Ep.19: The Marketing Academy with Sherilyn Shackell
S2. Ep 18: Tooheys, a new lease of life with Chris Allan.
S2. Ep. 17: Modern Marketing Dilemmas with Mary Kyriakidi
S2. Ep. 16: 10 Years on: Peter Field & The Long and Short Of It.
S2. Ep 15: Live at the European Sponsorship Association
S2. E.14: "I absolutely love what I do" with Rita Kirwan, Marketing Director Aldi
S2. Ep. 13: Sustainability Marketing with Maddy Cooper
S2. Ep. 12: Delusions of Brandeur with Dr Draper
S2. Ep11: Jon Lombardo talks B2B Marketing and building it over time
S.2. Ep.10: The Power of storytelling and Intuition with Carmen Bryant, VP Marketing at WizeHire
S.2. Ep.9: Creatively Creating Future Demand with James Hurman
S.2 Ep.8: Influencer Marketing with Vanessa Sawyerr
S2. Ep 7: Andy Nairn "The art and science of luck"
S2. Ep.6: Debbie Millman "Why Design Matters"
S2. Ep5: Colin Lewis "Powering Through Your Marketing Career"
S2. Ep4: Superbowl 2023 - the ads episode
S2, Ep3: Jenni Romaniuk On Her New Book, Better Brand Health
S2. Ep2: Judy Nam "Marketing For And To Small Businesses"
S2. Ep1: Thomas Barta "The 12 Powers of a Marketing Leader"
S1. Ep 21: End of Year Marketing Panel
S1. Ep20: Jan Gooding "In The Wrong Dream - Part Two: The Client Years"
S1. Ep19: Jan Gooding "In The Wrong Dream - Part One: The Agency Years"
S1. Ep18: Meldrum Duncan "Curiosity Probably Won't Kill The Cat, Or The Cat-food Brand We Made Up"
S1. Ep17: Anthony Fletcher "From Graze to Glaze"
S1. Ep16: Loretta Dignam "Marketing & Menopause"
S1. Ep 15: Tara O'Sullivan "B2B - Lessons In Marketing To People"
S1. Ep14: Jonnie Cahill "There Was No Masterplan"
S1. Ep 13: Lessons In Leadership
S1. Ep12: That Didn't Go Quite To Plan
S1. Ep11: How It Was Made
S1: Ep10: Richard Petrich "Its Web3, But Not As We Know It"
S1. Ep9: Damian Devaney "Transformers, Marketers In Disguise"
S1. Ep8: Diarmuid McSweeney "How This Brand Grows"
S1. Ep7: Paul Feldwick "How To Play The Fame Game And Win"
S1. Ep6: Emer McCarthy "It’s Not Luck, It’s Insights"
S1. Ep5: Doug Cameron "Bagpiper to David Ogilvy-inspired Advertiser"
S1. Ep4: Paul D'Arcy "Building an Army of Experts for your Brand"
S1. Ep3: Kay McCarthy "How Brands Remain Relevant"
S1. Ep2: Paul Dervan "Boxer Briefs to Flawed Creative Briefs"
S1. Ep1: Jon Goldstone "Crisps, Posh Spice, and the Power of Creativity"
Trailer: That's What I Call Marketing