All Episodes

#170. The Psychology of Price: Unpacking Why Most Leads Ask For Price First

#169. 3 Steps To Get More Leads

#168. Enroll 5 New Members/Month On Repeat

#167: Lead Gen Strategies: Optimize First, Buy The Rest

#166. 4 Steps To Build Out A Marketing System For Your Gym

#164. How Nick Built The Systems Needed To Raise Rates To $240/Month

#163: 10 Reasons Why Small Group Fitness Coaching Is Worth At Least $225+/Month

#162: Lead Follow-Up Mastery: Proven Techniques For Gym Owners To Increase Their Booked Sales Appointments

#161. Money Insecurities: Why Gym Owners Struggle Selling What They’re Worth

#160. Building a Loyal Community: How to Create Long-Term Members

#159: How to Get People To See Your Value When Everyone Seems Focused On Price

#158: Breaking The “More” Cycle: How To Be More Successful by Doing Less

#157: How Focusing On “Filling Your Gym” Is Killing Your Growth

#156: How To Create Consistent Leads For Your Group Fitness Program

#155: How To Make Business Changes Without Affecting Your Members And Improving Your Experience

#154: 5 Steps To Selling At Profitable Rates In Your Market

#153: Making Profitable Enrollments Without In-Person Intros

#152: What’s Stopping You From Charging Professional Prices?

#151. Offering A 6 Week Challenge Vs A 12 Week Program

#150: What If I Need To Increase My Prices By $100+/Month?

#149. How Many Leads Do I Need To Grow By 3 Net Members Each Month?

#148. The Significance Of 10 Profitable Enrollments

#147. Building A Profitable Gym And Making Memberships Affordable

#146. Biggest Metric At Your Gym You're Not Tracking

#145. How Sol Learned The "How" Behind The "What" And Increased Rates By +$80/Month

#144: The Secret To Creating Long Term Members

#143: What To Do If You're Worried People Won't Be Able To Afford Your Memberships

#142: Selling To A Market Full Of Price Shoppers

#141: What To Do When You Don't Have Time To Market Your Gym

#140: Full Time Or Part Time Coaches: Which Is Better For Your Gym

#139: Scaling Series: Choosing A Price That Is Profitable & Scalable

#138: Scaling Series: Delivering Service (Solving Problem) Through Scale

#137: Scaling Series: When And How Should You Focus On Scaling Your Gym

#136: Do Sales Have To Slow Down During The Holidays? (And Other Gym Musings)

#135: Creating A $100k Salary With 4 Day Work Week As A Gym Owner

#134: How To Increase Rates When You're Already Losing Members To Lesser Priced Competitors

#133. 5 Step Process To Creating Qualified Booked Appointments

#132: The 5 Business Numbers Every Gym Owner Needs To Know

#131: Metrics To Track On A Weekly/Monthly Basis

#130: How Robert Increased His Group Rates After 10 Years

#129: When To Cancel A Class Time

#128: Outsourcing Marketing Responsibility

Free Training Announcement: Register Below!

#127: Solving Onboarding Through Scale

#126: How Brandy Increased Her Autopay By $3,000/Month

#125: Creating Revenue Vs Creating Profit

#124: Making PT & Nutrition Optional

#123: What Group Clients Find Valuable

#122. Negative Emotions That Come With Increasing Rates

#121. Developing A Marketing Mindset

#120: The Story Of How I Increased My Group Prices [Part 2]

#119: The Story Of How I Increased My Group Prices [Part 1]

#118. How To Sell A Coaching Program When People Want "Just CrossFit Classes"

#117. Profitable Revenue Vs Debt-Generating Revenue

#116. How To Use CAC To Determine Pricing & What LTV Misses To Account For

#115. The 5 Stages In A Gym Business (You're Not As Alone As You Think)

#114. Large Group Prices For A Small Group Experience?

#113: How To Prepare Your Team For A Price Increase

#112: Price Transparency

#111: How To Pay Yourself More Without Adding More Members

#110: How To Qualify Your Gym Prospects

#109: Building A Team Of Part Time Coaches

Free Training: Creating A Scalable Offer You Can Sell At A Profitable Rate

#108: Creating A Group Program That Scales

#108. Undercharing: How Projecting Your Money Beliefs Kills Your Sales

#107. The 3 Biggest Issues In The Gym Space And How They All Fuel Each Other

#106: Creating A Professional Career & Salary For The Owner

#105. Having Hard Pricing Conversations With Your Current Membership

#104. How To Run A Group Baseline Onboard

Bonus Episode: Announcement!!

#103. How To Charge Profitable Rates In A Competitive Market

#102. Is Your Programing Unknowingly Costing Growth?

#101. How To Charge $200+ Selling Just Group Fitness

#100. Why Onboarding Will Make Or Break Your Retention

#99. Earning $10k/Month In Owner Pay By Selling 1 Program

#98. When Group “Isn’t Enough" (And When & If To Add Other Programs)

#97. How To Keep Clients Longer

#96. Why I Only Hire Part Time Coaches

#95: Why 27 Classes Is All You Need To Run To Be Profitable

#94: How To Make Sure You're Actually Profitable In 2022

#093: The Problem With "Done For You" Programs

#092: How To Use The Strategy Of "Overdelivering At Your Gym

#091: Changing Your Gym Model Based On Your Stage Of Life

#090: Why Personal Training Is Actually A Revenue Bottleneck

#089: How To Increase Prices In 2022

#088: Increasing Rates For OG Members Using The PPR Method

#087: How To Simplify Your Gym To Be More Profitable

#086: The Difference Between Growing And Scaling

#085: How To Increase Average Client Value

#084: The Biggest Obstacles When It Comes To Raising Rates

#083 Thoughts On CrossFit Precision Care

#082: System #5: How To Generate Consistent Leads

#081: System #4: How To Create High Quality Prospects

#080: System #3: Enroll Members At The Right Price

#079: System #2: Onboard Clients Efficiently

#078: System #1 - Creating A Transformational Program

#077: The Lifestyle Gym Framework Explained

#076: Is Playing The "Volume" Always A Good Thing?

#075: The Case For Group Onboarding

#074: How Jordan Went From 25 Members & $5k In Revenue To $35K In Revenue While Working Less

#073: How To Overcome Pricing Objections Without Being Pushy

#072: What Is A Lifestyle Brick & Mortar Gym?

#071: 3 Changes Kyle from Warrior CrossFit Muscatine made to turn his business into a professional paying career he loves!

#070: Client spotlight with Cheryl Cohen from Desert Fitness Collective

#069: What You Need To Do Vs Who You Need To Become

#068: New Market, New Strategy, New Process Pt. 2

#067: New Market, New Strategy, New Process Pt. 1

#066: How To Restructure Your Gym For Profit In Today's Market

#065: How to Use Attraction Messaging to Get High Quality Leads

#064: Ask Factory Forged: Gym Growth, Gym vs. Profit, and the Work Beyond Coaching

#063: Ask Factory Forged: Leading Better, Managing Your Schedule, and Our Next Seminar

#062: The Moment I Stopped Feeling Like Just a Trainer

#061: Going from A “Covering Overhead’ Business To Building A Sustainable Long Term Career

#060: Why Cookie Cutter Programs Don't Work

#059: How KD & Darin Added $6,345 in Monthly Recurring in July...While Managing a Busy Family

#058: The Costly Lesson I Had to Learn in the Survival Stage

#057: How to Grow Your Income and Bandwidth with Simple Tweaks

#056: The "Shiny Objects" to Avoid and How to Recognize When You're Distracted

#055: Ask Factory Forged: Revenue streams, PT Alternatives, and Long-Term Membership

#054: Is It Costing You 80% To Make 20%?

#053: How to Grow Your Long-Term Membership Base Even If You Get Shut Down

#052: The Biggest Holes In My Gym That COVID Exposed (& How I Fixed Them!)

#051: Ask Factory Forged

#050: 5 Red Flags to Watch for When Hiring a Business Coach

#049: How To Be A Great Boss Even If You Don't Like Managing Employees with Andrew Frezza from Seven Figure Box

#048: Why Offering Too Many Classes Is Your Gym's Financial Blindspot

#047: Why Complacency Will Cost You $60k This Year!

#046: Byron's Business Transformation

#045: Rebranding or Co-branding: Which is right for you?

#044: What Rebranding Is and Is Not

#043: How Michael made $4k without paid ads in 2 weeks!!

#042: How Our Client Went from Charging $85/month to Selling $300/month Memberships with Ease

#041: Balancing In-Person & Online Memberships

#040: How To Confidently Sell $499+ Online Memberships

#039: How to Quickly Book Sales Appointments that Show Up (Or Pick Up)

#038: Making Business Decisions Based On Numbers + Profit

#037: How To Manage Overhead Costs While Waiting To Reopen

#036: Every Gym Owner’s #1 Problem and How To Fix It

#035: We do not believe in offering PT

#034: The Key To Always Knowing If Your Members Are Using Their Membership

#033: What to do if you feel like your prices are too low

#032: Do your programs confused members?

#031: What to do if sales gives you anxiety

#030: From $149 Per Month To $6,000 In Revenue From 6 New Enrollments

#029 How To Add Another Revenue Stream Without Upfront Money Or Admin Time

#028: How To Run An Effective Member Referral Campaign

#027: How To Sell $200/Month Memberships Even With The Smallest Gym

#026: What You Need To Understand About Lead Gen

#025 My Gym Owner Experience: What Works And What DOESN'T

#024 How To Stop Seeing Marketing As A "Burden" And Earn More Profit

#023 How To Keep Every Member You Enroll Long Term

#022 How To Target the EXACT Kind Of Member You Want Joining Your Gym

#021 How To Find Your Ideal Client And Speak To Them

#020 How To Set Up A System That Always Get People In The Door

#019: The Myth of the “PT First” Model

#018: 2 biggest reasons your members are not renewing (and how to fix it)

#017: Who We Are And Who We're Not

#016: Having an clear plan of action can make all the difference

#015: The 1 reason your monthly income goal is to "breakeven"

#014: Supercharge Your Sales With This ONE Mindset Shift

#013: Are you spending enough time with people that matter to you?

#012: Have you ever felt like you’re sabotaging your own success? It’s a real thing...

#011: Overwhelmed...? Feeling Like Your Business Is A Dirty Closet That Needs To Be Cleaned Up and Organized?

#010: Do you have the right staff? Doubting if a team member is in the right role?

#009: Thinking about hiring a business mentor?

#008: When Am I Ready To Increase Membership Rates?

#007: Are your memberships Broken? Are you having retention Issues...?

#006: What’s the difference between Instructing and Coaching?

#005: Got a member retention problem?

#004: Should I stay Renting or Purchase a building for my gym?

#003: Are You Constantly Searching For New Ways To Create Revenue?

#002: Are You Able To Pay Yourself First?

#001: How To Hire Employees The Right Way