All Episodes

E.W. Scripps’ Seth Walters on making premium sports more accessible

Best Buy Ads’ Lisa Valentino on retail media’s next chapter: commerce media

Oura’s Doug Sweeny on turning data into daily wellness

Land O’Lakes’ Heather Malenshek on reshaping rural America’s story

Stanley Steemer’s Andrew Schneider on owning the spring clean

Introducing The Big Impression Podcast

Pedigree’s Natalia Ball on turning an underdog into a Titanium Lion

Diadora’s Antonio Gnocchini on the power of discovery

Dish Media’s Liam Kristinnsson on how linear and programmatic TV are converging

Former Lyft brand leader Jessica Bryndza on humanizing mobility in the age of AI

Albertsons’ Brian Monahan on turning shopper data into retail media gold

Mitsubishi’s Kimberly Ito on how a challenger brand punches above its weight

Kate Wik, the CMO of Las Vegas, on marketing an iconic city

Formula 1’s Emily Prazer on revving up American enthusiasm through an ‘always-on dynamic’

Peggy Roe on redefining the travel journey — from loyalty to living a life well-traveled

Godiva’s Ahad Afridi on marketing chocolate as an everyday indulgence

The Guardian’s Sara Badler on promoting journalism that’s “global, independent and free”

Michael Rubenstein on Building Firsthand, AI, and the Future of Ad Tech

Samsung’s Allison Stransky on the future of AI in the home — and beyond

Nestlé’s Antonia Farquhar on why KitKat and F1 joined forces

Roku’s Sarah Harms on building the future of CTV advertising

People Inc.’s Jonathan Roberts on the untapped power of content

Spotify’s Brian Berner on the ‘untapped’ potential of audio

State Farm’s Patty Morris on pulling off an NFL crossover in less than two days

Diageo’s Sophie Kelly on why great brand-building starts offline

Kinective Media’s James Rothwell on United’s sky-high media ambitions

Unilever’s Ryu Yokoi on Dove’s sweet-smelling campaign

SAP’s Tim Hoppin on why emotional storytelling belongs in B2B

Valnet’s Ji Heon Kim on how the publisher encouraged users to authenticate themselves

Gallo Winery’s Amy Lund on bringing wine to the NFL

CNN International Commercial’s Rob Bradley on evolving a legacy media company

Chuck E. Cheese’s Melissa McLeanas on becoming a media network for families

PayPal’s Jenna Griffith on building a media business from transaction data

DSW’s Sarah Crockett on building a flexible brand for unpredictable times

MilkPEP’s Miranda Abney on reclaiming milk’s cool factor

Firestone Walker Brewing’s Dustin Hinz on tapping beer and sports fans through CTV

Dow Jones’ Sherry Weiss on marketing at the speed of a newsroom

Stellantis’ CMO Raj Register on knowing your brand’s true north

Paze and Zelle’s Andrea Gilman on the future of digital payments

CMI Media Group’s Melissa Giordano on advocating for women who are not in the room

New Belgium’s Rebecca Dye Yonushonis on winning Gen Z with bold branding

Genentech’s Erica Taylor on how healthcare brands became mainstream post-Covid

PNC Bank’s Jenn Garbach on reclaiming the word ‘boring’ for the legacy brand

JPMorgan Chase’s David Pinto-Carpenter on redefining media buying for a 225-year-old banking giant

Beyond Yoga’s Katie Babineau on the power of community

Meijer’s Derek Steele on building a Midwest retail media powerhouse

Grubhub’s Marnie Kain on standing out in a crowded market

American Express’ Jessica Ling on tapping into Gen Z fandom with Olivia Rodrigo

Goalhanger’s Tony Pastor on building a global podcast brand

Jaguar Land Rover's Charlotte Blank on why premium content builds brand loyalty

Gopuff’s Daniel Folkman on delivering the retail media goods

Campari’s Julka Villa on building brand affection in person and the power of the moment

Samsung’s Olga Suvorova on how marketers can quickly tap into cultural trends

Jeff Green on how The Trade Desk’s new OS can improve the CTV ecosystem

DoorDash’s Toby Espinosa on helping local economies grow

SiriusXM Media’s Lizzie Collins on the power of podcasts for influencers

Resy’s Hannah Kelly on building community and connection

Colgate-Palmolive’s Brigitte King on steering a global giant through digital transformation

Reuters and SAS on trusting the brand and publisher relationship

United Airlines’ Mike Petrella on personalizing the in-flight experience

Wayfair’s Kara O’Brien on unifying the in-store and digital shopping experience

CVS Media Exchange’s Parbinder Dhariwal on the next phase of the retail-media revolution

Stagwell’s Mark Penn on polling, politics and media

Polaris’ Pam Kermisch on marketing past assumptions in the powersports space

Foxtel Media’s Mark Frain on why improving the customer experience is top of mind for the streaming age

e.l.f. Beauty CMO Kory Marchisotto on betting on women’s love for live sports

ADT’s DeLu Jackson on why the marketing funnel is more like an ‘infinity loop’ now

Crunch Fitness’s Chad Waetzig on getting strong first-party data

Intuit’s Dave Raggio on creating a media network for small businesses

Las Vegas Raiders’ Kristen Banks on marketing to old and new fans alike

NBCUniversal's Alison Levin on strategic audience buying, the power of brand storytelling and the Paris Olympics

Hearst Newspapers’ Michael Irenski on the value of local journalism, keyword blocklists and Popeye

Ford’s chief futurist imagines how AI could grow the relationship between drivers and their cars

How MLS plans to capitalize on 2026 World Cup fever

CMO Laura Jones on the final frontier of Instacart’s retail media ambitions

BBDO on why marketing needs humor

On chocolate and politics: What CPG brands and political campaigns have in common

AARP on combatting ageism in marketing

Booking.com’s Arjan Dijk on how brands can’t ignore sports if they want to be part of the zeitgeist

Moderna’s Kate Cronin on turning a pandemic hero into an everyday hero

White Castle on maintaining itself as a pop culture icon

Hilton’s Mark Weinstein on driving loyalty and inspiring wanderlust

Tubi’s Nicole Parlapiano on sustaining growth after virality

Activision Blizzard’s Jonathan Stringfield on creating for the unseen gamer

State Farm’s Alyson Griffin’s policy: Meet customers at every life stage

NFL's Marissa Solis on how she’s helping the league find new meaning in legacy

Zillow’s Beverly Jackson on bringing real estate marketing closer to home

VML CEO Jon Cook wants more creativity while advertising on streaming platforms

Francesca’s Traci Graziani on merging in-person experiences with digital

LG Ad Solutions CMO Tony Marlow on the evolving nature of TV

Kendra Scott CMO Michelle Peterson on connecting with consumers through experiences

Lenovo CMO Emily Ketchen on delivering tech with diversity

VaynerX CMO Andrea Sullivan on moving at the speed of culture

Publicis Health Media President Andrea Palmer on connecting health and wellness

The Weather Company's Randi Stipes on why weather is the original influencer

PepsiCo SVP Shyam Venugopal on the importance of simple human insights

SiriusXM’s Suzi Watford on growing a subscriber base through community

AMC's Kim Granito on how its genre fandoms, from "The Walking Dead" to "Mad Men," inspired their streaming strategy

Expedia’s Rory Paterson on the value of destination marketing

Cadillac’s Melissa Grady Dias on the drive to become an entirely EV brand by 2030

Snap’s Doug Frisbee on staying at the forefront of AR

Time Out’s Stacy Bettman on giving readers access to local treasures

Paramount+’s Domenic DiMeglio on pioneering the FAST space

Klarna’s David Sandström on disrupting “one of the most hated industries in the world”

Canva’s Zach Kitschke on harnessing AI to advance products

Gymshark’s Noel Mack on achieving virality with a pandemic deal on a Times Square ad

Uber’s Lee Walsh on leaning into local experiences

Pereira O’Dell’s Robert Lambrechts on the importance of creativity

Brilliant Earth’s Lisa Perlmutter on resonating with Gen Z values

Sling SVP Ajinkya Joglekar on humanizing data

Edward Jones' Tim Rea shares his advice to young marketers

Kroger’s Cara Pratt on the unexpected value of knowing your audience’s grocery preferences

Cicis Pizza’s Stephanie Hoppe on bouncing back from bankruptcy

Zulily’s Denise Jaeschke on simplifying shopping for moms

Haleon’s Katie Williams compares marketing to the scientific method

Mint Mobile’s Aron North explains why failure is the key to success

Hyundai’s Angela Zepeda on shattering the glass ceiling

REI’s Vivienne Long on purpose-driven marketing

T-Mobile’s Kari Marshall compares telecom competition to an episode of ‘Game of Thrones’

Johnson & Johnson's Nate Notwell on venturing into retail media

Dollar General’s Chad Fox has a mission to serve small towns

Microsoft’s Kathleen Hall on the advantage of sitting out of the upfronts

Ally Financial’s Andrea Brimmer on competing against ad spend as an underdog

DraftKings’ Stephanie Sherman on using data to zero in on states with legalized sports betting

Match Group’s Melissa Mobley and Mekanism’s Jason Harris on the art of bold, provocative ads

IAB CEO David Cohen believes ‘the future of video will be streamed’

Campbell’s Marci Raible on why ‘Not all data is created equal'

Senate Leadership Fund’s Billy McBeath and Bully Pulpit Interactive’s Mike Schneider sound off on political ads from across the aisle

Mischief’s Greg Hahn on the benefits of taking risks in campaigns

Discover’s Kate Manfred on her journey from chemical engineer to data-driven CMO

Carat's Mike Law discusses the importance of a diverse workforce

L’Oreal’s Shenan Reed sees advertising as a blend of art and science

Roblox’s Christina Wootton on the power of the metaverse

Citi’s Mike Venables on differentiating the banking experience

Marriott’s Nicolette Harper on how the brand built up consumer confidence during the pandemic

Nissan’s Allyson Witherspoon says digital showrooms see 20 percent higher conversions

Anheuser-Bush’s Paolo Provinciali on how the consumer journey should have no ‘deadends’

Pinterest’s Jon Kaplan on investing in creator culture

Liquid Death’s Hamid Saify on a punk rock approach to marketing water

Samsung’s Janet Lee on ‘Obsessing over consumer needs is key to success’

Visible Former CMO Minjae Ormes on winning the next generation of consumers

Los Angeles Times Former CMO Josh Brandau on navigating a digital transformation in publishing

Spotify VP Jay Richman on why the company is betting big on podcasts

Clorox’s Doug Milliken on continuing ad spend despite economic uncertainty

Kimberly-Clark’s Zena Arnold on agility during the pandemic