All Episodes
The Business of Fitness Podcast — 99 episodes
96: Four simple steps to charging $10,000 for your service
95: How you can use agentic AI to earn more money and win back time
94: The Ultimate Guide to Business KPIs
93: How would Mr. Beast Market a Fitness Business?
92: 14 Psychological Triggers to Get More Website Leads
91: How Jade bought and saved a struggling gym
90: Do sales and offers make you feel dirty? There's a better way to grow.
89: 9 leading business owners share their biggest lessons from 2025
88: How Ben is building a fitness empire & how Dan thinks about the world.
87: How to plan a marketing photoshoot for your gym
86: Solving Exercise Physiology's Identity Crisis
85: Building a Career as an Exercise Physiologist - lessons from 20 years as an EP.
84: The AI takeover. Why coaches can no longer compete (and what to do about it)
83: How my business earns me 23 hours a week
82: How to turn your website into a lead generating machine
Quick thought: Is your work becoming your identity?
81: Listener Question: Help! How can I stop new leads ghosting me!?
80: How to bring back ex-members to increase revenue
79: The one page fitness marketing checklist. Just do these things.
78: 3 gym owners share 20 must-read books behind their success
77: Easily earn $300/hour: This is how I'd rebuild a fitness business from scratch
76: How to boost retention by helping your clients build habits that stick
75: How I predict if a fitness business will succeed (do these things!)
74: 9 unique ways to make your business stand out (to get more clients)
73: Multiple income streams: 9 owners share how they did it.
72: He teaches me how to make gym videos people actually watch and share
How to live a full and good life
71: How this Exercise Physiologist doubled her Medicare conversion rate
70: A two year waiting list - how this Exercise Pro did it.
69: Delivering an Experience: The Strategy of 'Being Different'
68: Your missing marketing strategy. The power of storytelling.
67: 6 steps to a multiple income stream side hustle
66: How she grew her business by being locally famous (strategies)
65: Hyrox: Answer these 6 questions before adding it to your gym.
64: We Asked 8 Experts: Is ChatGPT now better at programming than you are?
63: 10 ways to ensure your side hustle idea will make $50k.
62: How to create a strategic plan for 2025
61: I tracked every minute of work time for a year. Here's what I learned.
60: The 12 business books to read in 2025
59: The only 5 reasons your fitness business is failing
58: How to grow a fitness business WITHOUT more clients/members
57: 3 ways to make it easier to earn more in a fitness business
56: Increase profit without more members by tracking APM.
55: The 19 ways to get more gym clients
54: How his referral network earns him $3000 a week
53: The four Es. A framework to build fitness businesses
52: A New Career Accelerator For PTs
51: How to Slash Membership Suspensions to Boost Revenue
50: Launching a physical product with the founders of GOAT
49: Paid Advertising Q&A
48: 9 Ways To Pivot Your Fitness Business To Earn More
47: He Left F45 and CrossFit and Boosted Revenue by $120,000
46: How to Raise Fitness Prices Without Losing Clients
45: A gym advertising guide for every budget
44: How to get more clients using marketing psychology
43: Dan's Interview on the Fitness Education Online Podcast
42: How to Boost Gym Profit with Ice Baths/Saunas
41: 13 Habits of Highly Successful Business Owners
40: Contractors or Employees?
For subscribers only
39: How I Built a Fitness Business in 3 hours for $300
38: 8 crazy fitness business models to boost your profits
37: Ranking the 5 most profitable fitness business models
36: Elon Musk's Blueprint for Gym Owners
35: All the most successful fitness businesses track these 12 numbers
34: Instead of trying to keep up with fitness tech, Fit Pros should focus on these 6 areas.
33. The $100,000 online programming blueprint. The model is broken, here's how to fix it.
32: How to future-proof your PT career
31: Dan talks at the ESSA State Symposium on The Business of Exercise Physiology
30: Dreaming of opening multiple gyms? Ask yourself this question first.
29: A Fit Biz Growth Strategy Only for Fit Pros Not Afraid of Hard Work
28: Stop Selling Personal Training. Start Selling Experiences.
27: The Client is NOT always right. How to Build Respect and Retention as a PT.
26: 98%+ Fitness Client Retention With This 10 Minute Strategy
25: Advice to PTs in their 20s
24: The Surprising Way to Secure Your First 5 Clients Without Spending a Cent on Marketing
23: I reviewed 500 fitness business Insta posts. Here's what I learned.
22: How to Market a Sauna
21: The Hidden Future Danger of Your Gym's 'Revolving Door' Member Plateau
20: How To Stop The Fitness Industry Spitting You Out
19: Charging for Missed Sessions Will LOSE You Money
18: Game Changer: How a Business Mentor Will Help You
17: We've Discovered Fitness 'Super Referrers'. Here's How to Attract Them.
16: Money Secrets from Accountant Turned Gym Owner
15: 21 Must Read Books For Fitness Professionals
14: Using ChatGPT To Grow Your Fitness Business
13: What Happens in a Business Mentoring Consult
12: How to Earn an Extra $60k/year in a Small Gym From Retail Sales
11: Smash the Plateau in Your Fitness Business
10. Intentional Incompetence: Being Bad At Some Things Is Your Key To Success
9: The Instagram Posting Mistake Undoing Your Hard Work
8: 391% Increase In Fitness Lead Conversions With This Strategy
7: How To Deload From Your Business
6: Marketing for Exercise Physiologists
5: The Time Management Meta Skill To Stop You Drowning in Business
4: How To Build a Fitness Business That Makes You Happy
3: Your REAL Hourly Rate: The True Cost of Running a Fitness Business
2: Multiple Income Streams for Fit Pros: Why Timing is Everything
1: Become a $100k PT in 20 Hours a Week: The Blueprint