The Changemakers cover art

All Episodes

The Changemakers — 78 episodes

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Title
1

Build your own brand, not someone else's : Alex Waite, Shaped By

2

Evolving a beloved brand without breaking trust: Myra El-Bayoumi, Redis

3

Five Years of Shaped By: Nick Farrar, Shaped By

4

Growing a scale-up brand through iteration and experimentation: Aviv Canaani, Datarails

5

A cybersecurity giant going back to the future : Maria McLaughin, Abnormal AI

6

Yin needs Yang - Your visual and verbal brands in powerful harmony : Simon Tandy and Justin Ballantine, Shaped By

7

The art of unplugging - Practising creativity without permission : Li-Anne Dias, Brex

8

The art of unplugging - honing your analog intelligence : Everett Katigbak, Works by Everett

9

Scaling a truly bold brand identity: Scott Smith, Intercom

10

Putting human emotion at the heart of B2B: Alex Walters, Papaya Global

11

Navigating the enterprise AI battleground : Joseph Steele, Celonis

12

Why creative leaders need a seat at the board table : Adam Morgan, VP Brand, Twilio

13

Why B2B buyers aren't as rational as they think: Richard Shotton, Author of The Choice Factory

14

Elevating your team from order-takers to strategic partners : Phil Lewis, Phil Lewis Associates

15

Byte-Size: Dave & Nick talk Shaped by AI

16

How emotive storytelling unlocks permission to sell : David Moulton, Palo Alto Networks

17

Byte-Size: Dave & Alex on what’s new at Bring Your Own Bold ‘25

18

Measuring B2B Brand Performance: Emelia Rallapalli, Pebble

19

Byte-Size: Alex & Justin on brand voice in an AI world

20

Mastering B2B messaging magic: Chris Silvestri, Conversion Alchemy

21

Making in-house a home: David Wall, Tines

22

The inseparable link between brand and product design: Rachel Gogel, Creative Executive Consultant

23

Rethinking how brands show up through thought leadership: Melissa Rosenthal, Outlever

24

Byte-Size: Jess & Nick on What B Corp Means to Us

25

The subtle power of motion design and systems: Joshua Baron, Jasper AI & Peter Dickinson, Skyscanner

26

Byte-Size: Dave & Alex discuss Building a Founder-Led B2B Brand

27

How different cultures shape creative careers: Dave Breckon, Carta - Part 2

28

How different cultures shape creative careers: Dave Breckon, Carta - Part 1

29

Branding at the speed of light: Vincent Sacco, Fivetran

30

Byte-Size: When B2B Got Its Bold Back with Alex & Nick

31

Making great work happen: Li-Anne Dias, Handshake

32

Byte-Size: Dave & Alex discuss BYOB 2024

33

Staying creative at a corporate giant: Omar Fahmi, Virgin Media O2 Business

34

How to refresh your brand expression: Nick Levesque, Asana

35

The secret art of sound design: Adam Legg

36

How Fintech firms use design to elevate their brand

37

Understanding and embracing neurodiversity: Becca Chambers

38

Disruption by design: Christian Flaccus, Celonis

39

Building an extraordinary brand from scratch: Ari Yablok, Island

40

How great collaboration builds bold brands: Kaite Rosa, Axonius

41

How to scale your tech firm through great PR: Kirsty Jarvis, Luminous PR

42

Brand design in the age of AI: Aaron Poe, Zapier

43

Mastering the art of creative leadership: Matt Price, Checkout.com

44

How to optimize your digital marketing strategy: Kerry Guard, MKG Marketing

45

Building and leading an internal newsroom: Meghan Barr, ZoomInfo

46

How to be an authentic thought leader: Steve Stone, Rubrik

47

Evolving your brand without losing its identity: Andrea Carrillo, Drift

48

Building creativity into product marketing: Shobhana Viswanathan

49

The art of design: Nando Costa, Microsoft

50

Soundbite: Alan Cohen on cutting through with cybersecurity marketing

51

Building from scratch: Heidi Joy Tretheway, Garden

52

The journey to CMO: Dillon Nugent, Khoros

53

Cybersecurity special: Mike O’Malley, Noname Security

54

Cybersecurity special: Donna Estrin, Estrin Communications

55

Mastering enterprise tech go-to-market: Alan Cohen, DCVC

56

How to build a thriving creative team: Jessica Rosenberg, Webflow

57

Growing a B2B brand through storytelling and fun: Melissa Rosenthal, ClickUp

58

Nailing the fundamentals of effective demand generation: Katie Colbourne, Basware

59

Leading marketing through tough times: Robin Daniels, Growth, Marketing & Leadership Advisor

60

Creative leadership in a crisis: Michael Jeter, Zapier

61

Creative innovation at a global giant: Jessica Bognar, Salesforce

62

Women in creative leadership part 3: Ling Koay, Oneflow

63

Women in creative leadership part 2: Jess Ellis, Slack

64

Women in creative leadership part 1: Larissa Schneider, Noname Security

65

The importance of empathy in B2B tech marketing: Lindsey Selden, Sumo Logic

66

Getting the most out of your agency: Wei Kee, Shaped By

67

Leading a global creative team: Dmitry Shamis, HubSpot

68

Why a culture of creativity really matters: Lee Mincy, Gong

69

Crossing the sales and marketing divide: Ben Bulpett, SailPoint

70

The power of personas: Frida Ahrenby, GetAccept

71

The B2B marketing content conundrum: Ardath Albee, Marketing Interactions

72

Balancing brand and creativity: Kathryn Thomas, Box

73

Social media for B2B brands: Luke Brynley-Jones, OST Marketing

74

Building brave brands: Gwen Lafage, Sinch

75

Why marketing is mission critical to B2B tech firms: Ashley Stepien, Ramp

76

Creativity in demand generation: Mat Harper, Palo Alto Networks

77

Is tech marketing more creatively brave than ever? (Live panel debate)

78

The role of creativity in ABM: Nancy Harlan, UiPath