All Episodes
The Difference Engine | B2B Category Design | Private Equity | Venture Capital — 77 episodes
76. Inside the $1.1B Seed Round and How The UK Government is Trying to Leverage it
75. 30,000 employees gone overnight: What can we learn from Oracle’s cull?
74. David Friend: From Synth Legend to Cloud Storage King
73. The AI Impact Episode
72. OpenClaw: Analysing the hype
71. How Europe can fight back!
70. Why is Freemium Back in Fashion?
69. Christina Caffarra: The biggest issue facing European tech
68. The Definitive Guide to Category Leadership in 2026
67. Top 10 Category Predictions for 2026
66. The Rise of Europe’s Deep Tech Spinouts
65. Colin Tenwick: Mastering the Art of Reinvention
64. The Hidden Power Behind the AI Boom
63. What does the MIT report actually tell us about the AI industry?
62. A Founder's Journey: From Cornish Roots to Global RegTech Rockstar | Ben Richmond
61. Rupert Jones: A Major General's guide to Defence Tech
60. Boardwave Live 2025 Review
59. Can Klarna convince Wall Street?
58. Texas bets big on tech. Will it steal the pot?
57. GEO vs AIO. Who will win the title fight?
56. Interview with Sean Williams: How I built a new AI category
55. Interview with Bill Conner: Lessons from a serial value creator
54. What everyone is missing about Grok
53. Is the UK keeping up with Quantum?
52. Do we need to get ready for the age of algorithmic investing?
51. Has the £300 million M&S cyberattack created a major category opportunity?
50. Interview with Amber Vodegel: Designing the new category of Ethical AI
49. What EVERY startup needs to know: Wisdom from Y Combinator
48. Interview with Rich Waterworth: Building the tech that defines modern culture (YouTube, Tik Tok, ITV)
47. Tariff Tech: Breakthrough tools for turbulent times
46. Interview with Steve Garnett: A lifetime building software giants (Oracle, Siebel, Salesforce)
45. Trump’s impact on the tech market
44. Interview with Stephane Kurgan: From Candy Crush to a $5.9 billion cash out
43. Is NVIDIA on track to 'do a Cisco'?
42. The visionary behind the UK's biggest AI exit ($650 million): Interview with Husayn Kassai
41. AI PCs: Acer, Asus, Dell, HP, and Lenovo fight for the future of computing
40. Personal AI supercomputer: How NVIDIA created a new category
39. The breakdown and break up of Intel
38. Top takeaways from 2024 and what lies ahead in 2025
37. Interview with Ben Marrel: How VCs can fix the world
36. Google vs the DOJ: The showdown of the century
35. Interview with Nigel Verdon: Fintech innovation is dead. So what next?
34. Why did Stripe spend $1.1 Billion on a crypto startup?
33. Creating the world's first green software | Sumir Karayi
32. Could the budget kill the UK tech scene?
31. What’s going on at the CMA?
30. The secrets to scaling your business | Phill Robinson
29. Has Musk gone mad?
28. Have we found Europe's AI category leader?
27. Putting the SDV in SUV
26. The top 5 greatest tech acquisitions of all time
25. Lessons from the greatest tech acquisitions of all time
24. Which European fintechs have a shot at category leadership?
23. The secrets to shaping Apple and beyond | Andy Cunningham
22. Top 10 go-to-market mistakes: Lessons from SaaStr 2024
21. Will France’s €15 billion investment propel it to category leadership?
20. The age of regulation: Turning rules to your advantage
19. Electric vehicles: An automotive upgrade or brand new category?
18. Pain & Suffering! A lesson in resilience from Jensen Huang and James Dyson
17. Who just won the second battle of the AI war?
16. The reality of a category journey | Vincent Peters
15. How digital transformation is transforming the world | Anuj Nayar
14. Google vs Microsoft. Whose London data centre is a missed opportunity?
13. The Post Office Scandal: Fijitsu's fall from grace
12. How you should (and shouldn’t) use AI
11. Insider secrets to Saleforce’s success | Pat Morrissey
10. Ocado & Starling: Changing course to a category lead
9. A European category king
8. The real reason WeWork didn't work
7. ARM's IPO: An American hustle
6. The high speed fail
5. Has Microsoft made the right bet?
4. Apple Vision Pro: Genius or disaster?
3. Has Elon Musk done it again?
2. What's AI got to do with category creation?
1. What is category design?
Introducing The Difference Engine