All Episodes
The Fitness Business Podcast — 219 episodes
#196: Why Charging More Gets You Better Clients (And Better Results)
The exact framework I used to scale my fitness business (and you can steal it)
#195: Mastering Group Programs - Avoid These Four Mistakes!
My new book just launched! 🎉
#194: Your Biggest Business Struggles Answered (Panic During Quiet Spells, Avatars, Niche vs General Content +More)
#193: What Happens After You Hit 10K Per Month (The Honest Truth)
#192: The Entrepreneurship Phases Nobody Talks About (Phase 3 Is The Killer)
#191: 6 Things I Believe That Most Business Coaches Disagree With..
#190: The Truth About Why You're Not Scaling (It's One of These Three)
#189: 10 Weird Signs Your Fitness Business Is Actually Growing!
#188: THE LIFESTYLE AUDIT FOR 2026: Are You Building a Business or Buying a Job?
#187: Gavin Meenan on Transitioning from PT to Modern Warrior Coach, Building Retreats into Your 1:1 Coaching and Rewards of Serving People on a Deeper Level!
#186: Marketing Expert Neil "Shoney" Maclean on Running Facebook, Meta and Instagram Ads That Actually Get Clients and Raise Your Profile!
#185: How an Ayahuasca Retreat Led to My New Business Book: Scaling Your Story!
#184: Scaling Coach Brendan McGurgan on The Principles of Simple Scaling, The Four Freedoms of Entrepreneurship and Filtering Opportunities & Staying Focused!
#183: Andy Zoltan on How To Stop Thinking Like A Personal Trainer, Why Price Can't Be Your Selling Point and Stability Comes From Systems, Not Sessions!
FREE TRAINING VIDEO: Lead Generation for Fitness Businesses!
#182: The Ultimate Instagram Cheat Sheet (2025)
Sophie Morris on Going Viral, The Importance Of Your Support System and Dealing With Online Negativity (CIRCLE BONUS)
#181: Circle Member Paul Hughes Masterclass on Using Custom AI to Create Content, Build Brand Awareness and Make More Qualified Sales!
#180: Q+A- Clients That Won't Listen, Marathon Prep, Choosing Qualifications To Get and Dealing With Business Set Backs!
#179: 2025 Fitness Trends You Can't Ignore!
#178: Level 4 Personal Training Qualification, Gym Experience and Full Day Business Builder – The ONLY Program In Ireland!
Introducing The Fitness Business Podcast with Brian Keane
#177: Setting Up Your Own Gym and Building a Hybrid Business with Online Fitness Coaching - My Mentee Megan Banahan!
Join my Online Mastermind TODAY! - Here is how The Circle works..
#176: 2X TEDx Speaker Nada Lena on How To Price Your Service Competitively, Becoming A Thought Leader and Why More Degrees or Qualifications IS NOT The Answer!
#175: Investor and Trader Jason Graystone on Creating Valuable Content, Making Money on YouTube and The Do's and Don'ts for Financial Freedom!
#174: Fitness Industry Trends 2025, Mastering Lead Generation and What Most Small Gym Owners Get Wrong with Justin Tamsett!
10 Steps To Becoming A Qualified Personal Trainer and Getting Your First 5 Clients In 2025!
#173: Stuck For Instagram Reels Ideas? Try Short Form Video Series (My 60 Workouts In A Row Experiment!)
#172: Matt Hall on The Power of Resilience and Rejection, Cold vs Warm Outreach and Should You Still Build An Email List In 2025?
#171: From Civil Servant to Fully Booked 1:1 Personal Trainer: My Business Mentee Gary Brazil's Inspiring Journey!
From Teacher to Business Owner: Building a Life You Don't Want to Retire From - Ask About Wealth Podcast..
#170: Billy Hofacker on Fitness Profits, Money Scarcity and The Journey To Financial Freedom!
#169: 5 Things I Wish Someone Told Me BEFORE I Started My Business!
#168: How Many Hours To Spend On Social Media, When To Quit Your Job, Business Advice When Starting Out, What Would Be My Alternative Career Path If Business Failed?
#167: How I Self Published an Amazon Best Selling Book (A Step-by-Step Guide)
#166: Kelly Smith on Burnout to Business Success, The Art of Diversifying Income Streams and Marketing Strategies for Wellness Professionals!
Check out Habit 6 in my NEW BOOK 'Rewriting Your Story' (Available Now)
#165: Digital Entrepreneurship and Online Business Trends To Watch Out For!
#164: My Business Mentee Robbie Cassidy on Travelling South America Whilst Running an Online Physiotherapy Business!
#163: Running Your 1:1 Online Coaching Service (Less Stress, More Time Back, Better Client Results and Increased Revenue)
My Recent Appearance on Sharkprenuer podcast!
#162: Sharkprenuar Co-Host Seth Greene on Market Domination for Podcasting: Secrets From the World's Top Podcasters!
#161: Q+A from Secondary School Students– Biggest Business Challenges I Faced, Gaining Confidence, Where Most Of My Income Comes From and Finding Motivation!
#160: The Worst Business Advice I've Received, Advising Close Friends, Why Great Ideas Are Bo**x and Moving To An App As An Online Coach?
#159: Ten Storytelling Hooks for Instagram!
#158: Crushing It On Social Media – Which Platforms To Use and How To Create Your Content!
#157: How To Leave Your Job To Set Up Your Own Business!
#156: Growing One Of The Top 0.5% Podcasts In The World - Brian Keane on Mic To Millions Podcast!
#155: How I Would Start and Grow a Podcast in 2024 (Building, Scaling and Monetising)
#154: Sam Brake Guia on Getting Booked On The Best Health and Fitness Podcasts (What To Do and What NOT To Do!)
#153: The Most Common Fears To Overcome When Running Your Own Business!
#152: The 4 Things I Would Do Differently If I Was Starting My Fitness Business From Scratch In 2024!
#151: From Gym to Screen: A Personal Trainer's Step By Step Guide To Moving Online!
#150: Building A Coaching Business WITHOUT Social Media!
My Solo Guest Appearance on Why Your Podcast Isn't Growing!
#149: Q+A - Finding Motivating, Staying Consistent, Work Boundaries So You're Not Always "On", Client Retention Strategies and Getting Clients Via Social Media!
#148: My Framework For "Pulling Out Your Story" – How To Earn More, Work Less and Stop Worrying About Competition!
#147: How To Network With Higher Level People!
#146: Why Online Sales Are Completely Different To Offline Sales and Using Psychology To Generate More Revenue!
#145: How To Create, Market and Sell a New Group Program or Course!
#144: How To Grow and Scale Your 1:1 Online Business In 2024!
#143: The 3 Types of Content Marketing for Less Headache Clients - Attraction/Viral, Nurture and Conversion!
#142: Teaching Full Time With A PT Side Hustle, Setting Up Local Fitness Classes and Book Writing Tips!
#141: Instagram AD Updates for 2024 (Audience Targeting, AI, New Ad Formats and Cost Per Click vs Cost Per Impression Campaigns)
#140: How To Stop Worrying About Competing With Others By Pulling Out and Leaning Into Your Personal Story!
#139: My Business Mentee Conor Shaw on Transiting from Teacher To Trainer, Productivity Hacks and How Your Side Hustle Can Set You Up For Business Success!
#138: Full Time 9-5 Job To Online Coach, Finding a Niche, Headache Clients and 2024 Trends To Watch Out For!
#137: Grow Your Social Media But DO NOT Forget To Build These Too!
#136: My Business Mentee Running Coach Alan Ladd on Why You Need A Core Offer, Leaning Into Your Story and Building The Foundation For A Successful Online Business!
#135: The 7 Most Common Mistakes I See Online Personal Trainers Make When Building Their Business!
Wild Way Co-Owner Anthony Clavin on How Building Community Is Your Real Competitive Advantage As An Online Coach Or Gym Owner!
#134: My Business Mentee Jon Hickey on How To Run a Successful 1:1 PT Business and Move Online with Two Small Kids at Home!
#133: Why Short Form Videos DO NOT Work!
#132: Aidan O' Brien on How To Get Into Corporate Speaking, Building Brand and Writing Your First Book!
#131: Navigating the Financial Side of Your Online Personal Training Business: Tax, Accountants, and VAT in Ireland!
#130: Financial Advisor Paul Merriman (AskPaul) on Irish Investing 101 – Pensions/Real Estate vs Crypto/Stocks/NFT's, Improving Financial Literacy and 2023 Mortgage Misconceptions!
#129: Staying Ahead of the Competition: Continuous Education and Professional Development for Online Trainers!
#128: The Online Trainer's Dilemma: Beyond Social Media for Building a Successful Fitness Business!
#127: How to Motivate Clients for Online Personal Training: Tips and Strategies for Success!
#126: Don't Sabotage Your Online Personal Training Service: Learn from These 5 Common Mistakes!
#125: Q+A - Legality Around Nutrition Advice Without A Degree, Coaching vs Influencer Business Model, Client Who Cannot Lose Weight and Thoughts on Chat GPT and How a Fitness Business Could Use It?
#124: Adrian McDonnell on How To Grow To Six Figures in an Irish Market with a Premium 1:1 Online Personal Training Service!
#123: Mastering Instagram Reels for Lead Generation: Tips and Ideas for Online Coaches, Fitness Experts and Personal Trainers!
#122: Rewriting Your Money Story: Breaking Free from a Scarcity Mindset
#121: Joining a Mastermind Group: Is It Worth The Investment?
#120: From Free to Paid: Best Ways to Grow Your Health & Fitness Podcast!
#119: Shaahin Cheyene on Why Podcasts Are The Most Efficient Way To Sell Your Service and How To Create Predictable Recurring Revenue Streams Without Trading Time For Money!
The Free Cheat Sheet for Teachers Who Want to Pursue Their Passion into Fitness!
#118: The Supply and Demand Dilemma - How to Price Your Services in Today's Market!
Am I The 1:1 Business Coach You Need?
Building An Online Business - My Appearance on The Online Super-coach Podcast!
#117: Dennison Silvio on How FitPros Can 10X Their Income With Virtual High Ticket Coaching!
#116: Q+A - Video or Written Content For Clients, How Long To Write A Book, 1:1 vs Scaled Program Pros and Cons, Advice To Business Owners Starting Out!
#115: How To Increase Your Price AND Save Time With Your 1:1 Coaching Service!
NEW: Coaching Call Option with My Three Business Courses..
#114: Three Ways To Hit 10k Per Month In 2023!
#113: 5 Things You Should Look For In A Mentor (Things I Wish I Knew Earlier)
#112: What I Learnt Working With A Traditional Book Publisher (And Why I Will Probably Go Self Published Next Time)
#111: 5 Things I Was Completely Wrong About Over The Years!
#110: 6 Questions I Ask Myself At The Start Of Every Year And How They Can Help You Make More Money, Get Back More Time and Grow Your Impact!
#109: 5 Things I Wish I Knew Before Moving My Business Online!
#108: Q+A - Increasing Prices, Written or Video Content, Moving 1:1 To Online and How I Do Client Tracking In My Program?
#107: 6 Things I Would Do Now If I had To Start My Business From 0 Again!
#106: The TikTokification Of Social Media- Will Audio, Long Form Video and Writing Still Work For You?
#105: If You Love What You Do But Feel Overworked, Your Systems Are Broken NOT Your Business!
#104: Is The Fortune Is In The Follow Up? How To Convert More Leads..
#103: How To Recession Proof Your Business (Tools That Work In Good and Bad Times)
#102: How To Build An Email List (The Basics, How To Do It and Why It's Vital For Growing Your Business)
#101: 5 Things You Should NOT Do To Build or Grow Your Social Media!
#100: How Colman Power Grew to 99k+ Followers on TikTok, How He Used It To Grow His Fitness Business and Writing Your First Book!
#99: How To Record a 5 Part Podcast Series To Generate Evergreen Leads!
#98: 10 Lessons In Becoming A World Class Coach!
#97: Q+A -Turning Enquires Into Clients, Feeling Crap When Somebody Leaves, Aggressive Deficits For Weight Loss, Regular Diet Breaks, Gaining Confidence As A PT and Building Instagram!
#96: Peter Tzemis on Creating Passive Income, Building Your Blog and Story Telling Your Way To A Best Selling Book!
#95: Alpha Wealth on Managing Your Business Finances, Investing Your Money and The Dangers of Cryptocurrencies!
#94: Q+A - Nutrition Courses, Book Writing Tips, Business Podcast Recommendations, My Full Day Business Builder and The Step By Step Process For Making Better Decisions!
#93: The 6 Things I Wish I Had Known When I First Qualified As A Personal Trainer!
MY NEW BOOK IS OUT!!!
#92: How I Went From A Personal Training Side Hustle To Building A Multiple 6 Figure Online Business! (My Story)
#91: Rachel Brenke on Creating A Business That Sustains Your Lifestyle, Avoiding Burnout and Scaling To 6 and 7 Figures Smartly!
#90: Q+A: Managing Client Expectations, Investing In Ireland, How To Move Online, Clients That Won't Stick To Their Diets, Referrals Systems and Business Books!
#89: How To Increase, Build and Grow Your Pricing, Prospects, Products/Programs, Process and Personal Brand!
#88: The Tax Nerd on Everything You NEED To Know About Taxes For Self Employed, Online Business Owners and Influencers!
My NEW Nutrition Course - Are You Looking To Become A Certified Nutritionist?
#87: Heather Osgood on Podcast Advertising: Embedded vs Dynamic Ads, Reaching Out To Advertisers, Pricing Your Show and Educating Your Audience On Ads!
#86: Q+A: What To Do After You Qualify As A PT, Branding, Going Into A Gym Or Going On Out Your Own and Nutrition Courses!
#85: Designing Nutritional Plans For Clients – Correct Goal Setting, Micromanaging Vs Principles Approach, Check Ins, Feedback and Changes!
#84: How To Record A 5 Part Podcast Series To Generate More Leads!
App To Remove The TikTok Watermark for Instagram Reels!
#83: How To Grow Your Instagram Page with David Cleary From Engagency
#82: How To Build An Online Business From Scratch (Listen, Create and Sell)
How To Turn ONE Piece Of Content Into MANY Pieces Of Content Across Social Media Platforms!
#81: Grow Your Business By Learning To Say 'NO' More Often!
#80: My Top 6 Tips For Creating Social Media Content!
#79: Online Business Course Graduate Kellie Fennell
FREE SHORT COURSE - The Pros and Cons of an Online Business!
#78: The 7 Things I Wish I Had Done When I Started Online Personal Training First!
New Monthly Podcast with Q+A Format
#77: Triple Your Productivity INSTANTLY!
76: How To Become A Fully Booked Online Personal Trainer!
#75: Is THIS The Reason You Should Set Up Affiliates?
#74: Why You Need To Build An Audience FIRST Before You Launch A Course Or Program!
#73: Building A Brand Around Your Passion with Steve from Adapnation!
#72: Paul Dermody on Running a 1:1 Online Personal Training Business from Vietnam!
#71: Chris and Eric Martinez on How The 1:1 PT Business Model Is Broken and Why You Need To Move Online!
70: Starting and Building a Great Fitness Podcast with Shane Walsh!
#69: Why The Customer Is NOT Always Right!
68: Jonathan Goodman on How To Build A Successful Online Business!
#67: The 5 Ways To Use TikTok To Grow Your Business!
#66: Becca Gillen on Moving Your Business Online, Travelling To Bali and Social Media Marketing!
#65: How To Find Your Zone Of Genius and Why You NEED to stay there!
#64: Why New Online Businesses Fail and What You Need To Avoid!
Join My NEW Online Business Facebook Group for FREE!
#63: What Would You STOP Doing In Your Business Right Now If You Won The Lotto?
#62: How To Build Your Reputation And Become Recognized As An Expert By Collaborating Or Attention Hacking!
#61: Q+A: Bringing Gym Newbies Into An Online Program, Best Lead Generation Strategies and Combining Blogs with Podcasts!
#60: Always Buy Something Based On VALUE Not PRICE!
#59: Speaking The Language Of Different Social Media Platforms!
#58: Upgrading Your Nutritional Knowledge- Books vs Courses!
#57: The Top 5 Thing I Learnt Since Moving Online Four Years Ago!
#56: The Reason I'm Building My TikTok And Why You Should Too!
#55: How I'm Running My Online Programs During Covid 19!
#54: Do You Have a BUYER Audience or a FOLLOWER Audience?
#53: Using Social Media For Putting Out Content and Getting New Clients!
#52: Surviving The Lack Of Business During Covid-19!
#51: Building Your Instagram and Starting TikTok with Alastair Harte!
#50: The 'Batch and Smash' - Productivity Tips To Get Sh*t Done!
#49: How To Get More TESTIMONIES and Referrals To Build Your 1:1 or Online Personal Training Business!
#48: How To Improve Your SERVICE as a 1:1 or Online Personal Trainer!
#47: How To CONVERT MORE Of Your Leads For Your 1:1 Or Online Personal Training Business!
#46: How To Generate More LEADS For Your 1:1 Or Online Personal Training Business!
#45: Handling Clients Who Won't Listen To You!
#44: How To Keep Your Audience Engaged On Instagram?
#43: Earn More Without The Overwhelm During The JANUARY RUSH!
#42: Are You Mentally Masturbating With Books, Podcasts Or Seminars?
#41: Working ON Your Business vs Working IN Your Business!
#40: How To Pick WINNING Clients!
#39: How To Get Better At Public Speaking!
#38: How To Run Your First Seminar or Talk
#37: How I Choose My Courses, Seminars and Conferences
#36: Should You Give Your Clients Your Price BEFORE or AFTER You Talk To Them?
#35: Some Of My Past And Current Business Struggles!
#34: The 0-10 Fitness Scale - What Level Are Your Clients At?
#33: How To Avoid Or Stop Being A Busy Fool!
#32: How To Grow and Monetise Your Podcast !
#31: How To Create Online Content To Generate More Revenue!
#30: How I Run My Online Fitness Programs
#29: How To Write And Publish A Book
#28: The 5 Things Every New Personal Trainer Should Know!
#27: Q+A - Dealing With Clients Addicted To Scales, Instagram Getting Rid Of Likes, Investing In Your Business and Business Books!
#26: The 5 Step Approach For Building Your Business!
#25: Should You Write A Book?
#24: Q+A: Helping Your Clients Stick To Their Diet, Getting People To Pick You As Their Trainer, Masterminds and Feeling Like A Fraud!
#23: Productivity Tools I Use And How I Split My Work Day To Get More Done!
#22: Getting Over The Fear Of Trying Something New
#21: How To Make Yourself Recession Proof!
#20: How To Get Your Pricing Right!
#19: Why Working For Yourself Or Being Self Employed Is 'Safer' And Better Than Working For Somebody Else!
#18: Stupid Sh*t Personal Trainers Do (That They Shouldn't)!
#17: 5 Things I Said 'Yes' To In The Past That I Say "No" To Now
#16: How To Start A Podcast!
#15: Where I Get Content Ideas From, Boosting Social Media Followers, How To Find Your Starting Price, Maximising Summer Classes and PT!
#14: Five Mistakes Personal Trainers Make On The Gym Floor!
#13: How To Find Your Passion At Work!
#12: Four Reasons Your Online Business Isn't Working!
#11: Social Media Strategy –The Pros And Cons Of Each Platform
#10: Q+A - Earning Money on Holiday, Taking Your Business To The Next Level, My Business Role Models and Crypto Currency!
#9: Dealing with Overwhelm in a 1 Person Business, Earning Money During Quiet Spells and Advice For Opening My Own Gym
#8: Q+A – Failed Launches, New PT Tips, Moving Online, Getting Great Podcast Guests!
#7: Riches In The Niches – How To Find Your Market Niche!
#6: How To Build An Online Program
#5: Being Busy Vs. Being Productive!
#4: Create Multiple Revenue Streams So You Never Get Stuck For Cash
#3: Some Of The 'Stupid Taxes' I've Paid Over The Years
#2: How Podcasts Make Money, Instagram or Facebook, Websites and Success Tipping Points
#1: Using Social Media To Build Your Business, What Price To Charge and Time Management