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All Episodes

The Free to Grow CFO Podcast — 89 episodes

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Title
1

Mini Episode: Here's Exactly How to Scale a DTC Apparel Brand

2

BONUS EPISODE: Ecom Scaling Show: Why More Ad Channels Is NOT Always The Answer (Ep. 13)

3

The Playbook For Scaling Apparel Without Killing Cash Flow

4

Do Your Brand's Financials Feel Wrong? Here's the Fix

5

Why Your DTC Brand Isn’t Growing — You’re Ignoring This

6

Don’t Make These Fatal Bookkeeping Mistakes

7

Measuring Marketing Profitability Across Amazon and Shopify

8

BONUS EPISODE: Ecom Scaling Show: How Should You Pay Your Team As A DTC Operator? (Ep. 12)

9

Mini Episode: The Tried and True Formula For Building Wealth With Your Brand

10

How to Turn E-commerce Profits into Long Term Wealth

11

BONUS EPISODE: Ecom Scaling Show: NC-ROAS, aMER, LTV? Why Marketing Metrics Are Misleading (Ep. 11)

12

Why Most DTC Brands Get Amazon Wrong

13

The Ultimate DTC Scaling Superpower: EOS

14

BONUS EPISODE: Ecom Scaling Show: How To Use A Variable Costing P/L And Why It Matters (Ep. 10)

15

Mini Episode: The E-commerce Gold Rush is Over

16

Here Are The Places Your Books Are Broken (And How to Fix It)

17

Real DTC Stories: Scaling Chubbies to $100m+

18

BONUS EPISODE: Ecom Scaling Show: Amazon Pitfalls, Scaling Past $10M on Shopify, and Attribution Challenges (Ep. 9)

19

BONUS EPISODE: Ecom Scaling Show: Fixed Costs & Hiring Mistakes To Avoid as an E-Commerce Brand(Ep. 8)

20

Scaling a Bootstrapped Brand - The Hulken Story

21

A Founder's True Story: Scaling and Selling a DTC Brand

22

Wealth Building and Tax Strategy for eComm Brand Founders

23

BONUS EPISODE: Ecom Scaling Show: How To Plan & Budget For Growth In DTC (Ep. 7)

24

Can An SBA Loan Help Your DTC Brand Scale?

25

Mini Episode: The Biggest Failure I See in Business Planning - Don't Make This Mistake

26

How AI Is Changing DTC Forever - Are You Ready?

27

BONUS EPISODE: Ecom Scaling Show: Marketing Metrics and Their Relationship To Debt (Ep. 6)

28

What’s Working & What’s Flopping in DTC - 2025

29

From Family Farm to 8-Figure DTC Brand

30

Mini Episode: What an Elite Finance Team Can Do For Your Brand

31

The True Cost of Fulfillment: How to Protect Margins Amid Rising Carrier Rates

32

BONUS EPISODE: Ecom Scaling Show: How Much Should You Pay Yourself As An E-Commerce Brand Owner? (Ep. 5)

33

The Leadership Practices of Elite DTC Brands

34

Mini Episode: Why 13 Week Cash Planning is a Waste of Time

35

The Burnout Trap of Success (And How to Escape It)

36

BONUS EPISODE: Ecom Scaling Show: Merchandising Your Ad Account For DTC Brands (Ep. 4)

37

Why Your Ads May Not Be as Profitable As You Think

38

Mini Episode: A Million Dollar Secret That Only the DTC Scaling Elite Know About

39

Should Your Brand Be Using an ERP?

40

How to Find Cash Hidden in Your DTC Brand

41

BONUS EPISODE: Ecom Scaling Show: Scaling Your DTC Ads Profitably In 2025 (Ep. 3)

42

From Profit to Property: How DTC Founders Can Build Wealth Through Real Estate

43

Mini Episode: Why LTV in Shopify and TripleWhale is Wrong

44

Why Your Bank Won’t Finance DTC Inventory

45

Mini Episode: A Dead Simple Formula For Building Wealth Without Selling Your Brand

46

BONUS EPISODE: Ecom Scaling Show: Build Financial Resiliency Into Your E-Commerce Business (Ep. 2)

47

Mini Episode: Reading Your P&L Hurting Your Brain? Try This!

48

How to Choose the Right Debt at the Right Time

49

BONUS EPISODE: Ecom Scaling Show: Why DTC Marketing & Finance Are Better Together

50

How To Bootstrap a DTC Brand from Zero to Scale

51

Why an IMS May Not Fix Your Finance-Ops Disconnect

52

Mini Episode: The Two Most Important Acquisition Metrics for DTC Brands

53

Messy Margins, Broken Balance Sheets, and the Real Cost of Bad Bookkeeping

54

Mini Episode: My Profitable Cash Rich Brand Doesn’t Need a CFO Right? Wrong

55

The Truth About Trump's Tariffs - What You Should Do Now

56

Mini Episode: The Danger of Using a Blended ROAS Target

57

Good Debt vs. Bad Debt: How to Fund Your DTC Brand Without Sinking It

58

The Secrets to Scaling Ads Profitably:From a Rebel Agency

59

How to Fast Track Profitable Product Launches

60

Beyond Shopify: How to Win on Amazon, Walmart & Target

61

Don’t Fall Victim to These DTC Finance Myths

62

The Future of Ad Spend Attribution

63

The Secrets of Elite DTC Brand CEOs

64

How to Navigate Debt Options for Scaling DTC Brands

65

How to Love the Journey Scaling to 7-Figures and Beyond

66

The Five F’s: A Holistic Approach to Entrepreneurship

67

E-Commerce Accounting 101: Tips, Tricks, and Mistakes to Avoid

68

Mini Episode: Why Your CPA Should Not Keep Your $10M Brand's Books

69

3 Warning Signs Your Bookkeeping is Holding Back Your DTC Brand’s Growth

70

DTC Hypergrowth and Overcoming Supply Chain Constraints

71

The Top 3 Mistakes DTC Brands Make While Scaling From $1M to $10M

72

Networking Your Way to eComm Success

73

Growth vs. Profit: Can Your DTC Brand Have Both?

74

The Silent DTC Brand Killer - Jacked Up Bookkeeping

75

Scaling Advice From an Amazon and Marketplace Pro

76

Five Harsh Truths To Scaling DTC Profitably in 2024 and Beyond

77

DTC War Stories: What COVID Taught Us About eComm

78

How Elite Profitable Brands Optimize Shipping & Fulfillment

79

The Power of Integrating Physical and Digital Retail Experiences

80

Redefining Attribution: How DTC Brands Thrive Post-iOS14

81

Mastering Amazon for DTC Brands Part 1

82

DTC to Retail: Strategies for Scaling Profitably

83

How to Expand from DTC to Retail Profitably

84

How to Use Your Brand Story to Scale DTC Profitably

85

Scaling DTC Profits by Optimizing Contribution Margin

86

Mastering the Art of Scaling DTC Ad Spend

87

How Elite DTC Brands Measure Marketing Performance

88

Leveraging Data Privacy Laws to Increase Profitability: Ian Madigan with Dataships

89

Leading a DTC Brand to $50M in 3 Years: Dean Brennan from Heart & Soil