All Episodes

Celebrating Our 200th Episode - The Branding Lessons that Impact Most + Show Update

Switching Industries or Careers? How to Pivot Your Profile and Show Up Confidently on LinkedIn

The Power of Ownable Ideas in Content: Why a Unique Concept Is the Key to Differentiate Your Brand On LinkedIn

How To Get Over Your Fear and "Put Yourself Out There" on LinkedIn

10 Ways to Stand Out on LinkedIn (When Everyone Sounds the Same)

Why You’re Not Seeing “Your People” on LinkedIn Anymore (And What to Do About It)

The TOP Content Formats Helping You Stand Out on LinkedIn RIGHT Now

Our #1 Rule That Will Make Or Break Your Personal Brand On LinkedIn

LinkedIn Comments Are The New Content: The Latest Updates & Tips To Leverage Comments

How to Navigate LinkedIn If You're Jumping In From Other Social Media Sites

LinkedIn "Content Pirates" - How to Handle Them When Your Best Work Is Ripped Off

Demystifying LinkedIn Top Voices: What They Really Are + How You Can Become One

LinkedIn Services Pages: Should You Have One To Boost Your Sales?

LinkedIn’s 360 Brew Algorithm: Why Your Profile Clarity Means Everything Now

How to Realign Your Brand Positioning to Be Top of Mind on Your LinkedIn Profile

How to Balance Using Less AI & More Authenticity on LinkedIn - PLUS Season 4 Wrap Up

How Findable Are You? Our Best Tips To Show Up in LinkedIn's New AI Search Engine

Beyond the "Viral LinkedIn Gender Switch Up" - How Women Can Be Themselves and Still Be Visible on LinkedIn

Don't Quit LinkedIn! 4 Easy Ways to Stay Visible When You Feel Overwhelmed or "Over It"

Is Your LinkedIn Brand Built on Foundation or Fluff?: The Case for The Power of Two

Top 5 Reasons Why LinkedIn Newsletters Can Build Your Personal Brand: Plus ONE to Ignore

The LinkedIn SSI Score Buzz: Why It's NOT that Helpful for Branding Yourself on LinkedIn

Is It Time to "Pay to Play"? Testing Out LinkedIn's New Boosted Posts for Personal Profiles

How to Go from Zero to Hero With Posting on LinkedIn: #1 Tip to "Get In" OR "Get Going Again"

How to Balance Your Personal Brand Content With Your Employer Brand: Step-By-Step Tips So Everyone is Happy

Why LinkedIn Verification Is a MUST for This One Part of Your Brand

The Top Branding Mistakes We Made on LinkedIn: What We'd Do Over Again

Is a LinkedIn Premium Subscription Worth Paying For? Our Brutally Honest Take

Anti-Social LinkedIn Company Pages: A Brand Case Study That Hits Us Hard

How to Confidently Brand Yourself On LinkedIn: Our 4-Steps to Go From Blending In to Standing Out

Are People REALLY Over LinkedIn? How to Manage The "Meh" Mood Shift

Get Featured in the Media: How to Leverage LinkedIn for PR Opportunities For Your Expert Authority Brand

Don't Write Off LinkedIn Direct Messaging: How to Properly Use DMs to Build, Not Break Your Brand

LinkedIn's Recent Algorithm Updates & Tweaks You Need to Know

It's Time To Settle The Personal Branding vs Company Brand Debate (With Receipts)

Steal This Content Strategy For Easier and Consistent Visibility On LinkedIn

Why Faking Authenticity Is a Brand and Reputation Buster + Our Spicy Take

Are LinkedIn Audio Messages Appropriate (Or NOT) To Send To Connections: Listener Question and Do We Have Answers

Why "Setting & Forgetting" this ONE Thing on LinkedIn Is Hurting Your Brand Awareness (and Sales)

Why "Brand" Is Your Most Important Differentiator + Why It Makes Life Easier on LinkedIn

How to Create Your Human Algorithm On LinkedIn With Your Personal Brand

Are You Differentiated Enough On LinkedIn? How To Know and How Get Back on Track So You Stand Out

Has This ONE type of Content Post Gone Too Far on LinkedIn? We Break Down This Recent Trend

How to Write Better LinkedIn Content: Tips & Tools to Be Seen and Become Top of Mind

Are You Over-Sharing or Under-Sharing On LinkedIn? The Balance of Personal vs Professional In Your Content

This ONE Free LinkedIn Tool Can Help You Find New Clients, Connections, Industry Events (And More)

What REALLY Happened to LinkedIn Audio Events and What Are Your Options Now?

Stop the Content Creation Madness: Our #1 Strategy to Work Smarter, Not Harder Posting On LinkedIn

Forget the LinkedIn Algorithm: Top 3 Tips to Find and Make Your Best New Connections

Get Over Your Fears About LinkedIn: How to Overcome Roadblocks Creating and Sharing Content

The Power of a Personal Brand on LinkedIn: PLUS: Our 150th Podcast Celebration

Our 'Surprise and Delight' LinkedIn Strategy to Boost Your Visibility & Brand (And It's Not Content)

Are AI Photos & Videos Crossing the Line for LinkedIn Personal Branding?

LinkedIn Short Form Vertical Videos: Updates and Content Tips to Elevate Your Personal Brand

Are LinkedIn Groups Working & Worth It Anymore? The Latest Pros and Cons

The Most Neglected LinkedIn Profile Section: 3 Tips to Position Yourself Better and Stand Out

How to Earn a LinkedIn Top Voice Badge: Latest Updates and Insights To Fight the FOMO

How Often Should You Post on LinkedIn? Our 3-Step (Manageable) Sequence to Stay Visible

How to Leverage In-Person Events Using LinkedIn: Steal Our Best Networking Tips

How This Four-Step Branding Roadmap Can Powerfully Position You On LinkedIn and Beyond

How to Ensure Your Digital Twin Make The Best First Impression for Your Personal Brand on LinkedIn

Have You Drifted (or Evolved) In Your Personal Brand? LinkedIn Profile Tips to Get Back "On Brand"

How to Accelerate Your Brand on LinkedIn in 2025: Our Holiday Wrap Up Episode + Announcement

How Unfollowing 'Pages & People' Can Freshen Up Your LinkedIn Feed

How to Write a Compelling LinkedIn About Section: Our Best Tips to Make Yours Memorable

The LinkedIn Branding Book Turns 2: Our Updated Tips & Takeaways for Your Personal Brand In 2025

How to Use The Brand Clarity Trifecta™️for Your LinkedIn Profile: Top 3 Tips to Refresh & Stand Out

How the 'Small Wins Strategy' Keeps You Motivated and Focused to Keep Going On LinkedIn

Are You "OverBranding" On LinkedIn (With AI) for Your Personal and Business Brand?

How Becoming a "LinkedIn Giver" Helps You Become the "Go-To" In Your Field

LinkedIn Direct Messages: Best (and Worst) Practices to Connect, Captivate and Start Conversations

Does the LinkedIn Verification Badge Matter? Pros and Cons for Your Personal and Business Brand

Does Content Scheduling Help You Win On LinkedIn? Our Candid Confessions on Planning Ahead vs Posting In The Moment

How to Recalculate Your LinkedIn Content Analytics: Our 3 Top Ways To Grow Without The Typical Data Points

The Brand Squared Content System: Our Simple and Strategic Approach to Post LinkedIn Content that Boosts Your Personal Brand

How The Latest AI Tools & Tech Hurt Your Personal and Business Brands on LinkedIn

How to Confidently Share Your Achievements on Your LinkedIn Profile (And Not Feel Spammy or Self Promotional)

Why Ignoring These 5 LinkedIn Profile Areas Can Lead to an Outdated and Undervalued Personal Brand Presence

How "Page Advocacy" is the NEW Way for Company Pages to Grow on LinkedIn

How to Position and Brand Yourself on LinkedIn: Why "Narrowing Laning" Helps You Become Top of Mind

Scared to Self-Promote on LinkedIn? Flip Your Fears With These 3 Perspectives + Profile Tweaks

Is Your LinkedIn Company Page Stuck In a Rut? It's Likely this ONE Issue: Plus Three Engaging Page Examples

How to Break Out As a Well-Differentiated Speaker Using LinkedIn as Your Launching Pad

Are You Top of Mind for What You *Actually* Do? How To Be Clear and Memorable in Your Message

Our Honest Takes: Realistic Time Frames to Grow Your Personal Brand on LinkedIn RIGHT Now

How to Avoid These Cringe Worthy Podcast Pitching and Guesting Mistakes for Your Brand

Try These Easy and Affordable Branding Tips to Be a Standout On LinkedIn

Are Your Referable? Top LinkedIn Profile Tips to Become a No-Brainer Recommendation for New Clients and Opportunities

How Employees Can Avoid Being Left Behind -- Building Your Personal Brand on LinkedIn is Your Professional Insurance Policy

How to Burst Your "LinkedIn Bubble" - Why Staying In The Same Circles Might Keep Your Brand and Business Stagnant

Ready to Quit LinkedIn? These 4 Tips Will Help You Stay Motivated On The Days You Feel "I"m Done"

LinkedIn's New Feature: A TikTok Style Video Feed: Everything You Need to Get Started and Stand Out

How To Position Yourself Better On LinkedIn - The Top 3 Brand Strategy Tips to Be Clear, Be Seen and Be Successful

Work In a "Boring" Industry OR Feel You're Not Extroverted? How to Build Your Presence On LinkedIn: NEW: Listener Question & Shout-Out Segment

The Power of Niching Down For Your Brand to Win on LinkedIn: Plus Our Exact Process of Niching Down

LinkedIn's New Premium Feature for Company Pages: New Updates Rated + How to Make A Better Brand Impression With Them

Are Your Destroying YOUR Brand as a "Copy Cat Clone" Using AI & Templates on LinkedIn

The "Right" Time to Start Your LinkedIn Business Page: NEW: Listener Question & Shout Out Series

How to Boost Your LinkedIn Presence and Get Visible Without Posting

Give Your LinkedIn Profile a Refresh: Top Places to Update to Stay Top of Mind

How to Grow Your LinkedIn Brand In the Next 90 Days: Our 100th Podcast Celebration

The Dark Side of Fake Credibility on LinkedIn: How to Protect Your Personal Brand From Faux PR

How Much Time Should You REALLY Invest on LinkedIn? Easy Tips to Balance Your Time and Growth

How to Differentiate Yourself, Avoid the Comparison Trap and Confidently Own Your Lane on LinkedIn

How to Use LinkedIn Direct Messages (DMs) to Start Real Conversations (And Not Feel Spammy)

How (and Why) Employees Can Build Their Personal Brands So Everyone Wins on LinkedIn

How to Know When It's Time to Pivot Your Personal Brand: Our Candid Stories, Struggles and Tips to ReAlign Your Brand

How to Use LinkedIn Company Pages to Market Your Personal and Business Brand: New Tips and Tricks

How to Crack the Code on Fear and Being Too Scared to Show Up and Post on LinkedIn

How to Decide If You Need a LinkedIn Free vs Premium Account for Your Personal Brand

How to Revamp Your LinkedIn Profile in 30 Days (or Less): Free Video Challenge

How to Go From "Friction to Flow" With Your Personal Brand in the New Year + Our Candid Reflections

How to Beat the Algorithm and AI on LinkedIn + Our Holiday Wrap Up Episode

Quick Profile Tips to Build Your Visibility, Authority and Profitability for the New Year and Beyond

How to Rock (and not Ruin) Your Brand: The 3 Places Not To Fall Short on LinkedIn for the Best First Impression

It's NOT Just Posting Content: The Branding Opportunities to Land on LinkedIn: Plus BIG ANNOUNCEMENT

How to Launch and Grow a Podcast to Build Your Brand: Straight Talking Tips (and Don'ts) You Won't Hear Elsewhere

The LinkedIn Branding Book Turns One: Our Best Tips & Takeaways (Plus Ones You Can't Avoid) Writing Your First Brand-Building Book

LinkedIn Creator Mode: Why We Don't Always Agree on How You Should Use it For Your Personal Brand

LinkedIn's Dirty Secret: How Some Are Gaming The System With Engagement Pods

LinkedIn's New Community Voice Badges: The Upside and Downside of Collaborative Articles to Obtaining One for Your Personal Brand

The Brand Trifecta Framework: The 3 Parts of a Personal Brand that Work on LinkedIn and Beyond

Boost Your Content, Community and Credibility: Why LinkedIn Events Are Your Secret Weapon to Building Your Brand

Perfectionism is your DOWNFALL: Stop Striving for Perfect, Start Striving for Progress and How to Take Action to Grow Your Brand Faster

Want to Be Visible on LinkedIn? It's Not Just with Content, Try This "Game Changer" to Get Going Faster

How and Why You Should be Distinct vs Different With Your Personal Brand: Plus Examples of "Distinct" Personal Brands on LinkedIn (Right Now)

LinkedIn Audio Events: How and Why to Use Them to Boost Your Brand, Create Content and Showcase Your Expertise.

Stop Underselling Yourself on LinkedIn: How to "Self Promote" the Right Way: Our Best Profile Makeover Tips

How LinkedIn's New AI Platform Tools Can Help (or Hurt) Your Brand: Our Best Tips to Embrace Them and Stand Out

LinkedIn Groups Don't Have to Be Spammy: How to Start a Community-Focused One For Your Brand and Business

Diversify Your Visibility Streams: How to Supplement and Amplify Your Content and Brand Off of LinkedIn

How and Why to Take a Break From Posting on LinkedIn Without Damaging Your Brand

Operation Rebrand Announcement: What It Takes to Rebrand Your Business on LinkedIn and Beyond

Why LinkedIn’s Recent Content Algorithm Update Is Great News For Your Personal Brand

How to Turn "Tiny Steps" Into "Big Wins" With Your Personal Brand on LinkedIn (and Beyond)

Are you a "Boring Brand" - Our Best Tips To Mix Up Your LinkedIn Content and Still Be "On Brand"

Operation Rebrand: Our Lessons and Tips to Know (and Avoid) When Branding (or Rebranding) on LinkedIn

Are You Underselling Yourself on LinkedIn? Our Actionable Tips to Go from Blending In to Standing Out With Your LinkedIn Profile

Branding is NOT "Set It and Forget It" - How to Experiment and Evolve Your Brand on LinkedIn and Beyond

Numbers Don't Always Matter: Why Purging Your LinkedIn Connection and Followers Will Boost Your Personal Brand

Personal or Business Brand? The Nitty Gritty Details to Know When Branding or Rebranding on LinkedIn and Beyond

Are You (Inadvertently) Killing Your Brand? The Top Brand Busters on LinkedIn and Beyond

How Long Does It Take to See Traction With Your Brand? Our Tips and Timelines to Get Started the Right (And Realistic ) Way on LinkedIn

The Brand Squared System: We Walk You Through Our 4 Steps to a Brand You Love on LinkedIn

Are You Building Your Brand for Authenticity or the (LinkedIn) Algorithm? Why It's Damaging and Our Best Tips to Stop Following the Masses

Ready to Make Your *First* Post on LinkedIn? This Episode is for YOU: Our Step by Step Process to *Finally* "Put Yourself Out There"

Does Your Brand Have Growing Pains? Feeling Stuck and Out of Sorts? A How-To Brand Therapy Session to Find Clarity and Direction on LinkedIn and Beyond

Are You "Content Accessible" on LinkedIn? It's a Must These Days in Our Personal and Business Brands

The Power of Two: How and Where to Find Power Partners and Connections Who Won't Let You Hide Behind Your Brand on LinkedIn

How to Build a Clear and Compelling Company Brand on Linkedin: The Step by Step Guide to Nail Your Company Page Profile

What's TOO Personal to Share on LinkedIn? The Worst Advice and the Best Strategies to Find Balance and Stand Out on LinkedIn

LinkedIn's Two New Features: Yay OR Nay: Find Out Which One WILL Really Boost Your Thought Leadership and Brand

Are You In a Content Creation Rut? Our Best Tips to Tackle It and Come Back Stronger

Clarity is IN, Cute and Clever are OUT: How Not to Keep Your Ideal Clients and Readers Guessing Who You Are on LinkedIn

Are You (Unintentionally) Hiding Yourself on LinkedIn? The 7 Top LinkedIn Settings Working Against Your Brand

Here's the WORST Branding Advice You'll Ever Hear on LinkedIn: It's "Opposite Day" to Learn (and Laugh) With Bad Branding Puns

Is Your "Real" Personal Brand Going Off-Topic and Off-Track? How to Get Back in Your Zone of Genius With Your LinkedIn Content and Business

How to Escape the LinkedIn Feed Echo Chamber with Your Personal Brand Content: Why Same is Lame and Keeps You Held Back and Hidden

How and Why You Should Use "LinkedIn as Your Launching Pad" to Amplify Your Brand for Greater Industry Opportunities

How Your Business Brand Can Drive Thought Leadership and Stand Out with this New LinkedIn Feature + Bonus Review of Our BrandSquared System

The ONE Thing that Makes a Bad First Impression in the LinkedIn DMs for Your Personal Brand: We Get a Bit Gritty Again :)

How the "Pay it Forward" Method Will Jumpstart Your Personal Brand and Community On LinkedIn

How to Know What Works (and What Doesn't) For Your Personal Brand Going into a New Year on LinkedIn

The Pros and Cons of Using ChatGPT and Artificial Intelligence (AI) with Your Personal Brand on LinkedIn

How to Clean Your LinkedIn "Brand House": 4 Areas to Refresh that Will Instantly Boost Your Brand

How to Become Self Aware to Build Your Personal and Business Brand Identity and Make a Bigger Impact (and Income) on LinkedIn

How and When to Revamp Your Brand on LinkedIn: Our Struggles, Mistakes Not To Make and Best Tips to Get Traction Faster

How to Start Building Your Brand: We Detail Our Four-Step System to Double Your Growth on LinkedIn (and Beyond)

How To Grow More Referrals, Relationships and Reach to Multiply Your Brand Growth on LinkedIn

Are You Off-Brand? How to Successfully Align and Implement Your Personal and Business Brand on LinkedIn

Does Your Brand *Really* Work on LinkedIn? Our Best Tips and Mistakes Not to Make Setting Up Your Brand Foundation

How to Tackle Imposter Syndrome and Your Inner Fears of Stepping Out on LinkedIn

Sneak Peek: What's In Our Upcoming Book and Debut of the Brand Squared System to Boost Your Personal Brand and Business Brand

How to REALLY Build Your Personal Brand Without Fluff or Fakery: We Get Gritty on How to Authentically Position Yourself on LinkedIn

Why LinkedIn Creator Mode Isn't For Everyone: How to Effectively Use it to Build Your Personal Brand and Business Brand

How to Find Brand Clarity on LinkedIn to Become "Referral-Ready, Sought After and Top of Mind" in Your Niche

How to Conquer Your Fear and Limiting Beliefs of Being Visible on LinkedIn to Build Your Personal Brand and Business Brand

How to Start and Succeed with a LinkedIn Livestream Show to Build Your Personal Brand and Business Brand

How Your LinkedIn Company Page Will Double the Impact of Your LinkedIn Personal Profile: Our Best Tips and Mistakes Not To Make

How to Fuel Your Brand With Content by Publishing LinkedIn Newsletters and Articles

SPECIAL ANNOUNCEMENT: Coming in November, this (THING) is Everything You Need to Build Your Personal Brand and Business Brand on LinkedIn

Get More Eyes and Attention On Your Content: The Best Ways and Places to Use LinkedIn's New Clickable Link Feature

How LinkedIn Audio and LiveStream Events Amplify Your Personal Brand and Business Brand

LinkedIn Groups Are Not Dead: How and Why They Build Community for Your Personal and Business Brand

First Impressions Matter: Our Best Tips and Tools to Stand Out with Your LinkedIn Profile Picture

How to Write a Compelling LinkedIn About Section for Your Personal Brand that Grabs People's Attention

How to Become Top of Mind with a LinkedIn Company Page: Expert Tips to Build Yours, No Matter Your Business Size

How Issues-Driven Posting or Commenting About Significant Events Impacts Your Personal and Business Brand on LinkedIn

How to Build an Engaging Network and Community on LinkedIn, The Pros and Cons of #SocialSaturday Networking

LinkedIn Etiquette 101: The Top Mistakes Not to Make With Your Personal Brand and Business Brand

Make a Good First Impression with these 3 Underutilized Areas for Your LinkedIn Personal Profile

How and Where to Use Social Proof on LinkedIn to Back Your Personal Brand and Business Brand

How to Write an Irresistible LinkedIn Profile Headline and Company Page Tagline to Attract Your Ideal Audience

Why Your Brand's Color Palette Matters + Our Favorite Tools for Your Personal Brand and Business Brand

Why LinkedIn Engagement Pods are Damaging to Your Personal Brand and Business Brand

How to Nail Your Perfect-fit Client Profile for Your Personal Brand and Business Brand on LinkedIn

LinkedIn Branding Tips to Make the Leap from Corporate to Business Owner

This New LinkedIn Feature Will Help You Market Your Personal Brand and Business Brand Better

Intro: Welcome to The LinkedIn Branding Show: Everything You Need to Build Your Personal Brand and Business Brand on LinkedIn

Start Here to Build Your LinkedIn Community for Your Personal Brand and Business Brand