All Episodes
The Marketing Architects — 272 episodes
From the Archive: The Effectiveness Principles You Need To Know
Nerd Alert: What Is Your AI Agent Buying?
Does Targeting Work on Mass Marketing Channels?
Nerd Alert: Why Branding Strategy Matters
No More Mild Marketing
Nerd Alert: Life After Brand Death
The Business Case for Brand Trust
Nerd Alert: Brands in Unsafe Places
The Science of Ad Personalization
Nerd Alert: When to change your messaging
TV Like Digital? Debunking the Biggest CTV Myths
When CPM is King
Nerd Alert: What 100 studies taught us about marketing
From the Archive: The 95/5 Rule: Rethinking Reach and Timing
Nerd Alert: How Brands Grow: The Book That Changed Marketing
The Hidden Cost of Media Flighting
Nerd Alert: How Tiny Brands Grow
What Your CFO Really Thinks About Marketing
Nerd Alert: The Ad Load Problem
The Marketing Order of Operations (MOO)
Nerd Alert: The Science of Sustainability Advertising
Where Brand Actually Happens
Nerd Alert: The Power of Imagery in Advertising
When is Premium Media Worth the Price?
Nerd Alert: Targeting Without Tracking
Distinctive or Distracting? A Super Bowl Ad Effectiveness Review
Nerd Alert: The Science of Ads that Stick
Streaming TV and the Effectiveness of Modern TV with Nikki Erkkila
Nerd Alert: How Mood Changes the Market
The Fragmented Media Challenge
Nerd Alert: The Power of Priming in Marketing
The Risks of Brand Activism with Professor Tyler Milfeld
Nerd Alert: The Statistical Significance Trap
Creative Effectiveness in 2026 with Steve Babcock
Nerd Alert: The Availability Gap in B2B Marketing
How Established Brands Can Still Grow
Nerd Alert: What Drives Brand Recall?
What Every Brand Should Know About AI Search with Josh Blyskal, Profound
How the Right Music Can Grow Your Brand
Reach More, Waste Less: The Math Behind Smarter TV Advertising
Nerd Alert: How Your Brand Can Win the Holidays
The Long & Short of Measurement with Matt Hultgren
Nerd Alert: Do Retailer Exclusives Actually Work?
Confessions of a Reformed Performance Marketer with Ryan Sullivan, GoodRx CMO
Nerd Alert: You Won't Like This Episode
Debunking "Attention" with Marc Guldimann
10 Ways to Not Be a Boring Brand Next Year
Nerd Alert: Skippable vs. Non-Skippable Ads
Finding the Efficiency/Effectiveness Balance
Nerd Alert: When Sports Advertising Works
So You Think You're Distinctive?
Nerd Alert: When Ads Hit Their Breaking Point
Why AI Won't Kill "Brand"
Nerd Alert: Why We Can't Stop Watching TV
Perfecting Digital Marketing Effectiveness with Kevin Goodwin
Nerd Alert: The Paradox of Choice
The Effectiveness of Audio
Nerd Alert: The Downsides of Being a 'Lifestyle Brand'
The Practicalities of Combining Brand and Sales
Nerd Alert: The Power of an "Underdog" Brand
How to Capitalize on Live Sports Season
Nerd Alert: How AI Reveals Hidden Consumer Preferences
How Marketing Earns Respect in the Boardroom with Kimberley Gardiner, CMO at Tractor Supply
Nerd Alert: Do Most New Products Really Fail?
The Problem with "Purpose" with Nick Asbury
Nerd Alert: When Ads Make Us Cringe
Building Brands That Buyers Remember with Jenni Romaniuk
Nerd Alert: What Makes an Ad Authentic
What Behavioral Economics Misses About Real-World Marketing
Nerd Alert: First Impressions Are Everything in Advertising
Branded House vs House of Brands: What the Research Recommends
Nerd Alert: When Brand Nicknames Help or Harm
The Science of Budget Setting
Nerd Alert: How Advertising Builds Brand and Sales Simultaneously
The Forgotten Half of Growth: Physical Availability Explained
Nerd Alert: What Marketers Get Wrong About Their Own Brands
Where Did All the CMOs Go?
Nerd Alert: Why Your Hyper-Targeted Ads Might Be a Waste
The Brand Metrics That Matter with Kantar's Mary Kyriakidi
Nerd Alert: When Being Simple Hurts Your Brand
How Brands REALLY Grow with Dale Harrison
Nerd Alert: Don't Age Out Your Audience
The Dangers of "Wrong-Termism" with Liam Moroney
Nerd Alert: Why Every Brand Needs a Sonic Logo
Selling in Marketing Effectiveness with Simon Peel
Nerd Alert: Rituals as Brand Strategy
How Does Advertising Actually Work?
Nerd Alert: The Cost of Going Dark
When AI is Your Buyer with Jonathan Elfreich
Nerd Alert: Why Animals Work in Ads
From the Archive: The Battle for Effectiveness with Mark Ritson
Nerd Alert: The Psychology of Brand Breakups
The 95/5 Rule: Rethinking Reach and Timing
Nerd Alert: When Does Retargeting Work?
Marketing's Dangerous Defaults with Matt Maynard
Nerd Alert: To ESOV and Beyond
Marketing Effectiveness on a Budget
Nerd Alert: Do Consumers Actually Want Privacy, or Just Better Ads?
Everything Works at Zero with Jordan Rossler
Nerd Alert: How Marketing Varies by Digital Platform
When It's Time to Invest in "Brand"
Nerd Alert: The Bayesian Marketing Attribution Model
Marketing Moves That Win in a Downturn
Nerd Alert: How AI Will Change Marketing Structures
The Differentiation vs Distinctiveness Debate
Nerd Alert: Does Creative Consistency Matter?
What Marketers Get Wrong About Targeting
Nerd Alert: Do Discounts Damage Brands? The Truth About Price Promotions
The Louder You Are, the More You Grow: Why ESOV Still Works
Nerd Alert: The Power of Creative Advertising
The New Rules of Great Video Creative with Steve Babcock
Nerd Alert: The Science Behind Emotional Advertising
The CTV Hype Cycle: Separating Fact from Fiction
Nerd Alert: Why Humor Wins in Advertising
Advancing Marketing Effectiveness in the USA with WARC's Lexi Wolf
Nerd Alert: The Psychology Behind Direct Mail Performance
The Potential of AI Video with Seth Woodall
Nerd Alert: The Dirichlet Effect: Predicting Brand Loyalty
Marketing Like a Challenger with Chuck Hengel
Nerd Alert: The Multiplier Effect: Debunking Brand vs. Performance
Great Marketing Tells Great Stories
Nerd Alert: Brand Awareness vs Brand Salience
Synthetic research vs human insights in marketing
Nerd Alert: The Problem with Last-Touch Attribution
How Category Entry Points Shape Buying
Nerd Alert: How Media Channel Combinations Impact Performance
Why Digital Advertising Is Failing Marketers with Bob Hoffman
Nerd Alert: The Extraordinary Cost of Dull
The Effectiveness Principles You Need to Know
Nerd Alert: What Makes a Great Super Bowl Ad?
How to Spot Effective Super Bowl Ads
Nerd Alert: Digital vs. Traditional Advertising
The Art and Science of Creative Effectiveness
Nerd Alert: How Cultural Imprinting Accelerates Brand Growth
The Truth About Agency Models
Nerd Alert: How Advertising Improves Pricing Power
Secrets to TV Advertising Success
Nerd Alert: How Effective is Paid Search?
Marketing Predictions for 2025
Nerd Alert: Why You Should Invest in Attention
The Most Effective Brands of 2024
2024's Marketing Wins and Fails
Nerd Alert: How Consumer Behavior Has Changed
The Truth About AI in Marketing with Shelly Palmer
Nerd Alert: Gender Stereotypes in Advertising
Marketing's Role in Product with Jaime LaMontagne
Nerd Alert: The Effect of Weather on Consumer Spending
When Does Ad Fatigue Actually Matter?
A B2B Marketing Masterclass with Jon-Erik Valetti, Head of Marketing at CARFAX
Nerd Alert: The "IKEA Effect": When Labor Leads to Love
Building The “Brand” Case with Tory Pachis, SVP of Marketing at Amica Insurance
Nerd Alert: Why Do Brands Cause Trouble?
How Brand Wins in an AI World with Lena Waters, CMO at Grammarly
Nerd Alert: Loyal Customer or Repeat Purchaser?
Optimizing Your Media Mix with Richard Kirk
Nerd Alert: The Effectiveness of Fear
The Truth About Marketing Effectiveness with Peter Field
Nerd Alert: How Brand Investments Drive Market Value
What a Healthy CEO/CMO Relationship Looks Like
Nerd Alert: How Personality Predicts Ad Response
How AI is Transforming Marketing Today
Nerd Alert: How Our Brains React to Advertising
Classic Brand Marketing with Chelsea Sumrow, First American Title and Insurance CMO
Nerd Alert: A TV Advertising Reality Check
Audience Matters with Sarah Jordan, Constant Contact CMO
Nerd Alert: Ageism Kills Brands
Timeless Marketing Principles with Jason Ing, Gusto CMO
Nerd Alert: Growth Potential by Buyer Group
Marketing as a Science with Professor Byron Sharp
Nerd Alert: Where A/B Testing Goes Wrong
The Dangers of Marketing Misattribution
Nerd Alert: The Halo Effect of TV Advertising
The Future of Search Marketing
Nerd Alert: The Truth About CMO Tenure
Are Brand Extensions Worth the Risk?
Nerd Alert: How Effective are Influencers?
Is "Brand Purpose" Overrated?
Nerd Alert: The Dynamic Attention Theory
Proof That Your Brand Matters
Nerd Alert: Do Sports Sponsorships Work?
The Myths of Media Quality
Nerd Alert: How to Reach the ‘Right’ Customers
Sports Marketing and the Summer Olympics
Nerd Alert: Cognitive Biases in Marketing
The Most Powerful Marketing Combinations
Nerd Alert: The Validity of LLMs for Market Research
How to use LLMs for Market Research
Nerd Alert: The Power of Positive Feedback
Should Competitors Influence Your Marketing?
How to be a Creative Marketer with Vivienne Wan
Nerd Alert: Do Loyalty Programs Work?
The Battle for Effectiveness with Mark Ritson
Nerd Alert: Can Psychological Targeting Improve Digital Marketing?
Marketing Research that’ll Blow Your Mind
Nerd Alert: The Power of Meaningless Marketing
Why CTV’s the Hottest Marketing Channel of the Year
Nerd Alert: The Psychology Behind Celebrity Endorsements
Is the Era of Advertising Over?
Nerd Alert: What Makes Content Go Viral?
What Smart Targeting Looks Like
Nerd Alert: The Three Dimensions of Effectiveness
The Insane Waste Behind Online Advertising
Nerd Alert: How Accurate is Marketers’ Intuition?
Getting Real about Reach
Nerd Alert: TV’s Role in Effectiveness
Let’s Get Political (in Advertising)
Nerd Alert: Advertising’s Impact on Stock Price
How to Measure Brand Marketing
Nerd Alert: How Storytelling Creates Brand Love
What Does Psychology Tell Us About Marketing?
Nerd Alert: The Sound of Brands
Marketing for the Future
Nerd Alert: Nostalgia in Advertising
B2B Marketing Hard Truths with Peter Weinberg
Nerd Alert: Is TV Still Effective?
Marketing Myths Debunked!
Nerd Alert: Does Behavioral Advertising Benefit Consumers?
What’s Next for Social Media?
Nerd Alert: Marketing Research’s Big Problem
Settling the Brand Loyalty Debate
The Hidden Costs of Low-Quality Media
Are Celebrities in Advertising Worth the Price?
Break the Digital Doom Loop
The Great Reach vs Frequency Debate
Understanding Marketing Research with Notre Dame’s Dr. Mitch Olsen
Media Mix Modeling is Back in Style
Revolutionizing B2B Marketing with Salesforce’s Colin Fleming
What’s the Deal with Distinctive Assets?
From the Archive: Is Brand Awareness Overrated or Effective Marketing?
Is 2024 the Year of CTV?
What’s Up with Attention?
From the Archive: How to Measure Upper Funnel Marketing Channels
Year in Review with Sleeping Barber and That’s What I Call Marketing
Cheers to 2024 Marketing Trends
Mastering QR Codes for Shoppable TV
AI and the Future of Ad Agencies
Marketing to the CFO
Planning a Merry Holiday Shopping Season
How to Create Sticky Digital Advertising
Avoiding the Google Tax with SEM
Research Says You’re Targeting the Wrong People
Closing the Creativity Gap
7 Modern Marketing Dilemmas with Kantar’s Mary Kyriakidi
How to Invest in Emerging Marketing Channels
What Prevents Your Team from Achieving Marketing Effectiveness?
Barbie, Lightning Strikes, and High-Impact Marketing on a Budget
Emotion is Advertising’s Untapped Performance Lever
How to Speak Marketing to the C-Suite with John Wojcik
Rethinking B2B Advertising with The B2B Institute’s Ty Heath
Effective TV Advertising Part 3—Driving Brand and Sales Together
Effective TV Advertising Part 2—Cost Determines ROI
Effective TV Advertising Part 1—Reach Over Targeting
Brand Awareness vs Affinity – Which Drives Brand Growth?
How Do Earned, Owned and Paid Media Fit in Your Marketing Strategy?
What Does Creative Effectiveness Really Look Like?
Is It Time for a Contextual Targeting Comeback?
How Will AI Change Creative Work?
How to Build a High-Performing Marketing Team
What Does Tesla’s Pivot to Advertising Mean for Marketers?
Navigating the Dark Funnel of Marketing Measurement
The Untapped Value of B2B Brands
How to Target Your Audience on Mass Marketing Channels
How Airbnb Used Brand Awareness to Drive Profitability
Brand Awareness – Is it Overrated or Effective Marketing?
Behavioral Advertising – How Does Targeting Really Work?
What Do Marketers Need to Know About a TikTok Ban?
How Will AI Reshape Marketing?
How to Measure Upper Funnel Marketing Channels
Advertising During a Recession
Narrow Targeting vs Broad Reach Marketing
The Danger of Digital Marketing Dependence
The Marketing Architects Podcast Trailer