All Episodes
The Media Leader Podcast — 228 episodes
How outcomes measurement has changed the CMO-CFO relationship - with Nimmi Shah and Sameer Modha
EBelieve It or Not Ep. 4: Is AI turning the internet into a sea of slop or has 'churnalism' already made it sloppy?
Can retail media be a brand channel? With Tesco's Tash Whitmey
Believe It or Not Ep. 3: Is there still room for human creativity in the AI era?
What next after the social media addiction trial? With ScrollAware's Jess Butcher
Believe It or Not Ep. 2: Will humans still touch media plans within five years?
What does it mean to create 'thumb-stopping' content? With LadBible's LA Ronayne
Believe It or Not Ep. 1: Will AI replace most white collar jobs?
Introducing Believe It or Not, a mini-series about AI in media hosted by Omar Oakes and Hamish Nicklin
Why cut-through, not scale, will be the real trick to this year's World Cup - with The Guardian's James Fleetham and Marcus Christenson
What UM has learned from a year of Full Colour Media — with Susan Kingston-Brown
Can GB News scale its advertising business? With chief revenue officer Ross Sergeant
How the BBC will fulfill its remit as global streaming giants encroach — with BBC iPlayer's Kerensa Samanidis
What's behind double-digit digital ad market growth? With IAB UK's Elizabeth Lane
Unpacking agency employment decline and progress on gender and diversity efforts — with Lianre Robinson
Inside the anonymous group of senior leaders warning of advertising's moral failing — with Inside Track's Ned Younger
Why magazine brands united to launch the single marketplace Atria — with Immediate Media's Cath Waller
Why audio is embracing video — with News Broadcasting's Dave Wilcox and Russell Pedrick
How to harness the value of trust — with Matt Bourn and James Best
Open questions for the year ahead
Will 2026 be the year of the indie agency? With Martin Woolley and Paul Phelps
How do advertisers view TV vis-à-vis platforms? With Unilever, PepsiCo, ex-Kraft Heinz
What a K-shaped economy could mean for the ad market — with Kate Scott-Dawkins
What will define the future of TV advertising? With Roku's Mike Shaw
The rhythm of the week has changed. How should marketers react? With The Guardian's Imogen Fox
EThe future of Isba and Origin — with Simon Michaelides and Phil Smith
Why Josh Krichefski joined an indie challenger
'Full service thinking': How brands are reorganising as media becomes less siloed - with MediaSense's Ryan Kangisser
The strategy behind Publicis Groupe's landmark year — with Niel Bornman
How Roku is piecing a fragmented TV landscape back together — with Tom Price
Why there is a 'human premium' in consumer research — with IPG Mediabrands' Michael Brown
Platforms' teen safety efforts amount to 'broken promises' — with Andy Burrows and Harriet Kingaby
How to deliver on boardroom promises — with Boots, Havas, Kinesso and MiQ
Why aren't brands investing in high-attention media? With Peter Field, Heather Dansie and Mike Follett
Ask Nabs Anything: Handling redundancy, rejection and mental health — with Nabs' Annabel McCaffrey
How opaque algorithms are influencing communication — with Lea Karam and Patrick Fagan
Measurement can't be an afterthought — with IPA's Denise Turner
Why sport is every brand's playing field — with Sky's Pippa Scaife and Dan Cohen
Ethics in the future of media technology — with Professor Andy Miah
How should brands navigate AI search? With Havas Media Network's Paul Bland
Can creative speak the language of media? With Daivid's Barney Worfolk-Smith
The future of CTV and shoppable telly — with LG Ad Solutions' Tony Marlow
Why social media engagement and commerce are all about fandom — with BBC Studios' Jasmine Dawson
The great AI work transformation — with RX Global’s Robin Tapp and Salesforce’s Felicity Starr
How to hack the attention economy — with VCCP Media's Will Parrish
EHow Tottenham Hotspur FC is integrating AI — with Rob Pickering and Salesforce's Felicity Starr
Addressing the 'hot potato' of child safety online — with SuperAwesome CEO Kate O'Loughlin
Channel 4 at Cannes: A new SME marketplace and the 'superpower' of friction
Hasbro navigates a changed toy market and macro uncertainty — with Jennifer Burch and Kristina Fields
How Paramount is building simplicity and scale — with Lee Sears
Is the ad industry ageist? With Anna Sampson
Adapting to shifting media consumption habits — with TikTok, Spotify, Global and BBC
An indie's journey into VC — with MNC's Luke Bristow
EHow Austria is reinventing linear TV buying — with Sebastian Hinterstoisser and Tom Peruzzi
Can brands become influencers? With Jungle Creations' Melissa Chapman
Why consistency is key for brand success — with Specsavers' Ian Maybank
Can social media be a force for good? With WeAre8's Laura Chase
Alan Rusbridger on the future of news and Prospect's growth
Why cinema is becoming more prominent on AV plans — with DCM's Karen Stacey
Who will win the AI/publisher copyright fight? With PPA's Sajeeda Merali
Why OOH is in rude health — with JCDecaux's Chris Collins and Dallas Wiles
How The Guardian is expanding its commercial footprint — with Imogen Fox
Is the death of the marketing funnel nigh? With IAB’s James Chandler
Unpacking flaws in current brand safety efforts — with Responsible Marketing Advisory's Emily Roberts
Stephen Miron on his career and legacy
EAre communities the future of audience-targeting? With MG OMD's Natalie Bell
How Lantern will bring outcome measurement to TV — with ITV's Sameer Modha and Sky's Matt Hill
We need to talk about Meta — with Outvertising’s Sonnie Spenser
ERethinking agency remuneration in 2025 — with MediaSense's Ryan Kangisser
Why responsible marketing is the future — with Hearts & Science's Garrett O'Reilly
Are all 'views' created equal? With TikTok, DCM, Total Media and Mindlab
Why uncertainty is the new normal — with GroupM's Kate Scott-Dawkins
2024 in review: Themes and challenges for the media industry
Epic conversation with Pete Robins: The fifth age of media
Our agony aunts answer your burning media planning questions
Are middle managers being set up for success? With Nabs' Sue Todd
Ken Bruce and Fleur East on how radio has changed — and stayed the same
How life on a commune shaped Havas Media CEO Paddy Affleck's leadership
It'll all end in tiers: Latest on 'premium vs ads' strategy for Netflix, Disney and Spotify
The Future of Origin with Isba's Phil Smith
Trump, The Sequel: Has media learned anything since 2016?
How useful are AI performance tools? With Pinterest's Matt Crystal
TV's 'tipping point': In conversation with Sky, C4, Direct Line and Samba TV
Agency bosses talk tough over principal media
The mounting case against blocklists
Future of Media London takeaways: confidence, trust and risk taking
Are AI ads the future of TV? With ITV's Jason Spencer and Alan Hall
Amazon UK upfronts, Pinterest's brand pitch + why women's network Wacl is more 'business-like'
Why the future of media is in Manchester
Stories that mattered this week: Origin launches — now what?
Are news outlets too dependent on social media? With NMA CEO Owen Meredith
Stories that mattered this week: Observer sale, Radiocentre's Tuning In, Origin row
Are brands overspending on social? With EssenceMediacom's Richard Kirk and Olga Zaitseva
Stories that mattered this week: Google's adtech trial, Spectator sale, EssenceMediacom changes
How keyword-blocking continues to harm publishers — with Mantis EVP Terry Hornsby
AMA: Ask media experts anything!
Why I left EssenceMediacom after 34 years: Sue Unerman interview
Stories that mattered this week: Google monopoly, X sues advertisers, Meta earnings
What did Publicis get for $4.4bn? Interview with Epsilon UK MD Elliott Clayton
Stories that mattered this week: YouTube's growing TV influence, Media Nations, HBO, OpenAI vs Google
Independence is vital for trust in media — Dr Grace Kite interview
Stories that mattered this week: Google's cookie reversal, Netflix, potential Teads and Outbrain deal
'Dramatic' surge in media agency entries — Laurence Green on IPA Effectiveness Awards
Stories that mattered this week: Summer of sport, IPA Bellwether, BBC licence fee
Ageism, mental health and the necessity of art — with Nabs' Kate Harris
Stories that mattered this week: A new culture secretary, Ofcom rulings and streamer consolidation
Andrew Cole interview: How telcos will shake up the way TV is traded and measured
Les Binet interview PLUS media prospects under Labour, Netflix/Amazon commissions, Murdoch's last TV gamble
Talent, creativity and other priorities for the industry this year
Stories that mattered this week: The Media Leader Awards, 'TikTok election', Apple's DMA quandary
How to survive Cannes Lions — interviews with media leaders
Stories (from Cannes Lions) that mattered: 'Meaningful' AI on show, adtech dominance grows
Cannes' dirty secret + how to bring creative and media together: Heineken, HP, Craft Media debate
Stories that mattered this week: Adspend upgrades, fossil-fuel ad bans
James Chandler: Digital advertising needs to rediscover joy
Stories that mattered this week: Government adspend, M&A, Evening Standard
Getting media and creative to work better together, with Laura Jordan Bambach & Tom Curtis
Stories that mattered this week: Election reaction, Klarna's AI marketing savings
Epic conversation with Nick Manning: Media reselling and the future of media buying
Stories that mattered this week: Barb joins MRC, GB News in hot water, Netflix moves beyond Microsoft
What next for Bauer and radio? interview w/ Simon Myciunka, CEO of Bauer Media Audio UK
Stories that mattered this week: Principal media, Rajar, streaming bundles and AI search
David Abraham interview: Brands have 'fallen into the trap' of media choices
Stories that mattered this week: Disney's streaming milestone, Paramount merger saga, Reddit's first earnings
Many marketers 'relieved' about cookie deprecation delay
Stories that mattered this week: Google cookie fallout, TikTok fights back, Spotify, Paramount
The Future of Marketing with Bloomberg Media – Ep4: The magic of video
The Future of Audio key interviews: Radiocentre on BBC ads and Acast on podcast measurement
The Future of Marketing with Bloomberg Media – Ep3: Storytelling and engaging audiences
Are agencies fit for purpose when it comes to gaming advertising?
The Future of Marketing with Bloomberg Media – Ep2: Mastering insights and data tools
'Forbesgate' and the trouble with MFA - with Nick Manning
Special series! The Future of Marketing with Bloomberg Media – Ep1: Multi-platform campaigns
Sheffield ad ban, advertising on Discord and Truth Social's volatile IPO
Should agencies scrap time-based charges? With The Business Model's Caroline Johnson
BBC's commercial future, election preview… and ads on the moon?
Does Snapchat want to be a destination for news? With Snap's Lucy Luke
A world without TikTok? Time for ads on the BBC? With Nicola Kemp
What is the future of TV tech? Takeaways from the Connected TV World Summit
Publishers are going all in on audio and video – with Mail Metro Media's Dominic Williams
Yannick Bolloré: Why Vivendi wants to create 4 'cousin companies'
TalkTV going off linear, Reach earnings and a new Global CEO
TheZoo.London: 'Gone are the days consultancy is something to do in-between jobs'
Reddit IPO, WBD's profitable streaming and declining transparency in agency-client relationships
Spotify's $10bn advertising ambition – with UK sales chief Ed Couchman
Thinkbox new members, magazine publishing, GB News and Ofcom
Pinterest is (almost) at half a billion users – so what now? With EMEA chief Milka Privodanova
How important is attention measurement to TikTok? With head of client measurement Steve Lockwood
Gordon Brown at LEAD 2024: Reactions as politicians talk to ad industry
Big Tech earnings bonanza; concentration and regulation; Super Bowl ads
Cinema's road to recovery and the need for renewed DEI efforts – with Pearl & Dean's Charlene Williams
If you could wave a magic wand, how would you improve the media industry?
Why signal strength is more 'stable' in a changing media world – with EssenceMediacom's Richard Kirk
Netflix earnings, Omnicom's Flywheel purchase and the ANA programmatic report
Why social media is all about community now – with Reddit's Paul Peterman
Election season's impact on media, AI's misinformation pitfalls and tech lay-offs
Will the cookieless future lead to more effective digital media? With Havas Media's Laura Kell
Ads on Amazon Prime Video, lay-offs at C4 and Twitch, and the perils of hustle culture
EThe Year Ahead for agencies and networks – with Rankin Creative CEO Richard Pinder
EParamount-WBD merger chatter, NYT's OpenAI lawsuit, and our predictions for 2024
Rethinking the media agency model in 2024 - with MediaSense's Ryan Kangisser
Can you 'do the news' well with one-minute videos? With The News Movement's Ramin Beheshti
Dame Carolyn McCall reflects on ITVX one year on
What was the biggest story in media in 2023?
EAI influencers are having a moment - with IMTB director general Scott Guthrie
The future of TV is... anxious?
How healthy is the global ad market? With GroupM's Kate Scott-Dawkins
The Guardian's commercial future and trust as a media premium
Ads effectiveness guru Peter Field on TV effectiveness, attention, and trust in media
ITV Palooza, impact and 'the moment' for media planners
EWhy brands and agencies need to get educated on gaming, with Venatus CEO Rob Gay
'Triage not treatment': how managers can improve mental wellness, with Sue Todd and James Appleby
The dangers of AI for news, holiday season ads, and event cinema
Is the metaverse 'dead in the water'? With gaming expert Shay Thompson
The 'say-do' gap in mental wellness policies, hybrid working, and TV's summer recession
Yannick Bolloré interview at The Future of Media
The Ken Bruce effect, earnings season, and are podcasts just talk shows?
The 'Duracell bunny' of advertising? Why ITV thinks peak time has 'hidden value'
Can AI offer benefits to user privacy? With Teads co-CEO Jeremy Arditi
Future of Media and Gaming takeaways, Israel-Hamas war misinformation
The Big Shorts - what changes to YouTube trends say about media culture - with Kevin Allocca
'All about effectiveness': The Future of Media preview with Nick Manning
Telegraph bidders, commercial radio's 50th anniversary, Brainlabs' ambition, and what's on at FoM
How should media move faster on sustainability? With Anne Coghlan and Hannah Mirza
Why publishers are brand building, with Ozone CEO Damon Reeve
How to support women managing their work-life 'blend,' with Tobi Asare and Stefanie Daniels
Is TV the base of the media plan in 2023? With Kantar's Jane Ostler
Fake OOH ads, Telegraph sale, Shorts and the Rugby World Cup
How advertisers are changing strategy on gaming - with Lucy Rissik and Nina Mackie
Why OOH audiences have not hit a 'new normal' yet - with Route's Denise Turner
Pinkwashing: how media should step up LGBT+ support - with Outvertising's Cass Naylor
Disney and gambling ads, Clear Channel's European challenge, and our new AI columnist
Why retail media will transform the travel sector: With Kiessé Lamour and Simon Akers
Broadcast's 'TikTok problem' + Bauer's Brucey bonus
Are we in a golden age of audio? With Radiocentre CEO Matt Payton
BONUS: Google's Matt Brittin on AI's impact on advertising, media, and talent
When is it time to admit you need inclusivity coaching? With Media for All's Shez Iqbal
RIP Twitter, WTF is X? Plus the Barbenheimer bonanza and NME's return to print
How attention can help drive media effectiveness - with Mike Follett
Can AI outdo humans when showing you content? With Taboola CEO Adam Singola at Cannes Lions
What next for digital publishing? With Raymond Snoddy and Richard Reeves
Do agencies need a 'Madison Avenue Makeover'? Interview with author Michael Farmer
How to manage the 'toxic storm of stress' faced by workers - with guest Nicola Kemp
What is the future of Future?
Cannes you believe the news? Lions festival preview with guest Laurence Green
Salesforce, InfoSum, JICMAIL and AudienceProject on media and advertising's key challenges
Attention measurement: 'once-in-a-lifetime opportunity to make a killing'
LIVE: What now for The Future of Brands?
The Future of Audio: what now for Spotify?
Why reframing is better than convincing - with marketing author Richard Shotton
Why women are being 'edited out of media' - with Nicola Kemp
Being an English (media) person in New York - with TPA Digital CEO Wayne Blodwell and Good-Loop CEO Amy Williams
Sir John Hegarty on why 'the big idea' still matters for the future of brands
How advertisers can develop media ethics - with Compliant CEO Jamie Barnard
Why 2023 will be 'the year of the public screen' - with JCDecaux UK co-CEO Dallas Wiles
Why 'Right Reach' is needed in a fragmented media world - with Zenith UK CSO Richard Kirk
EIs TikTok building the new shopping mall?
Why 'fast fashion' media needs to stop - with Good-Loop founder Amy Williams
Trusted media, quality data and 'church v state' - with commercial director Dave Randall *sponsored*
The future of retail media - with Wavemaker global head of ecomm Mudit Jaju
Why there's a crisis of trust in media - with Nick Manning
How media attitudes to women's football have changed - with England champion footballer Jill Scott
Will outdoor advertising ever return to 'normal' after Covid? - with Route CEO Denise Turner
Why being 'right' about the future of media isn't everything
BARB CEO Justin Sampson and the future of TV measurement
Carolyn McCall interview: ITVX, her vision, and what's next for TV
The forgotten 500,000
COMING SOON: The Media Leader Podcast