All Episodes
The Mobile User Acquisition Show — 275 episodes
After shipping 30+ apps in 18 years, he went vibe coding solo with AI: with David Barnard
🚀 He built a system to scale to 4,000 AI video ads/month: with Patrick Stuart-Constant 🤖📈
🧠 How to unlock player psychology to build better ads with Bastian Bergmann, Co-founder // COO at Solsten 💎
🔋How AI is transforming creative production with John Gargiulo, founder of Airpost.ai 🔦
🥇Going for Gold: 3 Paths to Hit 10% Day 365 Retention💰
🔦What really drives conversions & performance? Spoiler: It’s not context 🎈
💸 Why Early-Stage Apps Shouldn’t Diversify Their Ad Spend 💡
💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨
💵 Creator economies & user generated content: what makes virtual social worlds tick with Anton Bernstein, CEO at Pocket Worlds 📱
🔑How to go from good to great with Meta for subscription apps with Marcus Burke,marketing and growth consultant 🔌
🔗 How to reach underserved audiences with proven game mechanics with Rashad Häsänli, game lead at DieNo Games 🛋
🔩 How to train your AI: strategies for high-impact prompting with Mike Taylor, Author and Prompt Engineer
🚀How to 10x your creative production: webinar with Poolday.ai 🛰
🔍 Challenges and Pitfalls in Shifting to Hybrid Games with Jan van Lamoen, Senior Producer at SOFTGAMES 🕳
🛎 Apple’s Ad Attribution Kit(AAK): what’s new, and what marketers should do today 🔑
🐈Strategies for competitive analysis of creatives 🦋
💡3 Pitfalls to Look Out For While Testing AI-Powered Creatives 🕳
How Meta’s algo allocates spend to different ads in an ad set
🌐The perils of asset stuffing and what to do about it 📱
✅ Why Meta isnt a single monolithic ad channel: and what to do about it 💯
⚓ Hooks are your video’s activation metrics 🎣
📽 Careful with those hook rates: why you should review these metrics with nuance 🛠📽
💡 Gaming UA strategies for a Generative AI world with Niels Beenan, Strategic Partnerships Director at Singular, Sharath Kowligi, Marketing Manager at DieNo Games, Krystel Bitar, Product Manager at Sensor Tower, and Cameron Thom, Chief Business Developmen
📡 An ex-Googler’s guide to winning on iOS for Google UAC campaigns with Ashley Black, Founder, CandidConsulting LLC 💎
📌 [RETENTION CLUB]Product-specific retention strategies for big wins with Lisa Kennelly, Global Product Marketing Strategist at Klarna 🗞
❓A Q&A about the dynamics driving Applovin performance 💲
Adjective slaying: an instant way to make your UGC scripts punchier
📚Learnings from using AI-based creators in UGC ads with Alexei Chemenda(Founder and CEO at Poolday.ai)📍
🧵How to use AEM to unlock iOS ad spend on Meta🧣
🔔[RETENTION CLUB]Winning retention strategies for subscription apps with Nataliia Drozd, Marketing and UA Lead at Fabulous. 🕐
🥁How to balance appealing to algorithms vs. humans ⛳️
🔥 [RETENTION CLUB] How to master retention triggers with Ekaterina Gamsriegler Growth and Marketing Lead at Mimo🌨
👣 Winning Q1: Maximizing Post-Holiday Subscription App Growth with John Koetsier VP of Insights at Singular, Ekaterina Gamsriegler, Head of Growth and Marketing at MIMO, David Barnard, Growth Advocate at RevenueCat and Virendra Shekhawat, Head of Mobile M
👑[Retention Club] Winning Day 0: Unlocking Early Retention For Downstream Growth 🧥
🎆 When ROAS optimization isn’t your best option🎾
💡Learnings from 750+ AB tests with Matthew Emery (Product Manager & Consultant at Turbine Games Consulting.)💯
🎮What apps can learn from mobile games to scale their UA with Sandra Schneider (Senior Director, Growth Partnerships at Unity) 🥅
🏎️ Secrets of the World’s #1 Subscription App Publisher, with Cantuğ Sugün ( Marketing Team Lead at Codeway Studios) 🥮
🎷 [Live in Berlin]: Challenges post-ATT, Creative fatigue, AI tools and more with Diane Germann (Blinkist), Ekaterina Gamsriegler (Mimo), Natalia Drozd (Fabulous) and Gaurav Bhattacharya (ZenJob)🎨
🎄 The Mobile UA Show takes a break. Happy Holidays! 🎆
🥪 How much does Monopoly Go spend on marketing? Analysis of a $1b revenue game. 🍱
🛡️ Bridging the gap between finance and UA: Going Beyond ROAS with Martin Macmillan (CEO/Founder at Pollen VC) 🪆
💯 Beyond Downloads: How to Measure the True Impact of ASO with Yevhen Tarasenko (ASO & Market Intel Lead at Fabulous) 🏄♂️
⚒️Decoding Latency: How to Strike a Balance Between Revenue & User Experience in Ad Monetization with Sami Biçer (Growth Manager at MagicLab).🧤
🎮 What should gaming marketers do around Black Friday? Here is what the data says 📊
💰 Bidding or Waterfall? How you should approach your ad monetization strategy in 2024, with Božo Janković (Head of Ad Monetization, GameBiz Consulting🔍
🧠Zero IDFA opt-ins and all that: lessons from growing kids’ apps: with Atishay Jain, Associate Director at Splashlearn📚
🔓 How to Unlock New Audiences Using User Generated Referrals (UGR) with Amy Monier, Founder of Appspand 🔑
🚀Transitioning from operating to investing, the state of game investing, and more: with Joakim Achren (General Partner at F4 Fund)💡
😶🌫️ Not everyone should run creative tests on Meta/Facebook. (A mini case study) 🤳
🤔 Should You Run Subscription App User Acquisition on Ad Networks? 📱
🚫5 MMM Missteps: and What to Do About Them🤔
📈Are You Overpaying Your Ad Network by 30-40%? Decoding SKAN vs. probabilistic billing🧐
Maximizing Unity Ads Campaign Performance 🚀
🤝The challenges of fundraising for early-stage games in 2023 with Jere Partanen, Principal at Sisu Game Ventures 🎮
🔎The 4 elements of an App Store CRO Testing Plan🧪💡
😍Geo-lift tests, incrementality, and other flavors of post-ATT measurement with Aayush Sakya (Head of UA at Earnin) 😎
😍Using Generative AI Tools to Power Mobile Marketing Strategy 📱
🖍Premeditated Creativity: How to generate creative ideas before you need them(feat. a mini case study: Million Lords) 🍭
☎️ SKAN 4.0: 4 things that haven't changed - a sneak peak into the SKAN 4.0 handbook 📟
🏂🏻 Kickass UA in the Privacy Era with Jayne Peressini, Claire Rozain, Philip Weiskirchen, Gadi Eliashiv, Shamanth Rao & John Koetsier 🛌🏻
🎨 Learnings from Top 1% UGC Creatives Using Generative AI tools 🚀
🕵️♂️ Unpacking Privacy Manifests: The Death Knell for Fingerprinting/Probabilistic Matching 🥯
🤔How to unlock performance with podcast ads with Gessica Bicego, CMO at Paired📈
❓When to ignore LTVs for your decision-making🤔
🏆Beating the Black Box: Your Guide to Precise User Targeting in Google UAC, No Traditional Targeting Required😍
💀The perils of modeled conversions on Google UAC🧐
💃🏽How to win with influencers for performance marketing, with Lucia Aguilar, Founder at TATAM Digital 💰
🥇How to unlock massive scale on TikTok with UGCs, with Eva Juretić, Growth Marketer at Pocket Worlds 🍽
🎤State of the Union: the current state of mobile advertising with Rohit Kulkarni, Managing Director, Internet & Capital Markets at Roth Capital Partners 📶
🧿How to test your creative testing process 📝
🚦3 product metrics to evaluate scalability of subscription apps 🛫
🏃🏻♀️Where should I run my creative tests? 🧳
💎Why a small number of ads get most of the spend on Meta: deconstructing probabilistic Bayesian paradigms. 🛠
🦚Behind the scenes of a hit NFT project launch, with Andre Kempe (CEO at Admiral Media)🤳
🍧 Winning Creative Strategies for Games in 2023, with Ayşe Duygu Haykir (Sr. Marketing Manager-Game, Codeway Studios), Jasmine Bautista (Senior Digital Designer, Liftoff), Faith Price (Director, Growth Marketing, DoubleDown Interactive) and Rhiannon Price
🦹♀️ How we hire superstar teams fully remotely(steal our questionnaire below) 🍯
🎚 How to build a creative process based on meme-mapping , with Michael Taylor (Co-Founder at Vexpower)🧫
🔖 How to develop messaging/scripts for ads by deeply analyzing your users' app store reviews 🏦
❤️🩹 How to operate as a high-performing marketer in the midst of a war, with Nataliia Drozd (Marketing & UA Lead, Fabulous)🌂
🥁The problem with running hyperlocal ads on Meta for mobile apps: and 3 strategies to solve for this.🎪
💖The art and science of making games fun, with Joshua Lu (Investing Partner, GAMES FUND ONE by Andreessen Horowitz)🎮
The inner workings of being famous on the internet, with Sophia Yeh(Influencer) & Adam Hadi (VP Marketing, Current) 🎨
🎩The ideal SKAdNetwork conversion value schema setup for subscription apps 💅🏻
📈How to unearth macro trends to understand the app economy, with Lexi Sydow (Head of Insights, Data.ai) 📦
📽 Winning with UGCs/live action creatives, with Ngozi Ogbonna (Mosaic Group), Nick Candler, Nataliia Drozd (Fabulous), Crystal Duncan (Tinuiti) & Kristine Prigarska (Liftoff)🤳🏼
🎮How SKAN 4.0 conversion schemas let subscription apps' track paying subscribers and renewals🎲
🔮The Mobile Growth Crystal Ball: Predictions for 2023 ft. Peggy Anne Salz, Reggie Singh, Bessie Byeon, Daniel Tchernahovsky, Nataliia Drozd, Alex Bauer & Marianne Clerc. 🗝
The Mobile UA show takes a (short) break
🧑🎤We’ve made & analyzed 1000+ UGC/live-action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 3: how to direct a remote shoot)🎩
🧨How viral content can trigger habit change at scale, with Victoria Repa (Founder & CEO, BetterMe) 🚴♀️
👑How to use monetization experiments to drive dramatic LTV improvements for subscription apps with Ekaterina Gamsriegler, Head-Growth & Marketing at Mimo 🎒
🏔 How to grow a growth education business with Brian Balfour, CEO at Reforge📚
🔓How to unlock web-based flows for massive scale with Todd Kane, VP of Growth at Homer Learning 🧗🏼♂️
📱How hypercasual games took over the app stores with Jon Hook, CMO at PlayEmber. 📲
🍭How to execute a misleading & meta-misleading creative strategy for games with Liliya Gafitulina UA Manager and Bogdan Khashiev UA Manager at AdQuantum🪂
🏟Media Mix Modeling: Completing the UA Performance Picture with John Koetsier (Forbes), Igor Skokan (Meta), Liz Emery (Tinuiti), Eran Friedman (Singular) & Shamanth Rao (Rocketship HQ) 🛣
🍿How to talk to your customers in order to make winning ads with Hannah Parvaz, Co-Founder at Aperture 🥅
📱How to use blockchain data to run targeted ads for web 3 with Tobias Boerner, Co-Founder at Wallet Ads, Appic and Admiral Studio.⏳
🍄How to win with Custom Product Pages on Facebook Ads 🌎
🚖The early days of ride-sharing apps, with Daniel Riaz 🤳
🔆From the early days of virality and freemium to habit formation on mobile with Selina Tobaccowala, Founder, Evite & Gixo 🎈
✨How privacy thresholds(or crowd anonymity) lead to ridiculous $1000+ CPA in SKAdNetwork campaigns(on SKAN 3.0 & 4.0).💥
🦋How to set up a winning referral flow - with Dominic Coryell, Product Lead at Shopify. 🌼
🪂Inside Draw Something’s perfect storm: from the brink to 50 million installs in 50 days: with Wilson Kriegel, COO at Buildstock 🎢
🛹How to run a media mix model using Facebook’s Robyn, part 3: Understanding the models ⛸
💻How to run a media mix model using Facebook’s Robyn, part 2: Running the code ⌨️
🌦SKAdNetwork 4.0: when is it gonna drop? with Roman Garbar, Marketing Director at Tenjin 🌨
⚡️How to run a media mix model using Facebook’s Robyn, part 1: Introducing Robyn & setting up the environment 🗄
🌐Web 3 ads on Brave: an early behind-the-scenes look with Annica Lin, VP Growth at Sable🎬
📜A brief history of mobile user acquisition with Eric Seufert (Founder of Heracles Capital and mobildevememo.com)💼
👢A walkthrough of Google’s LightweightMMM, with Michael Taylor (Co-Founder, Vexpower)👑
🍹Ascent of a language learning phenomenon, with Gina Gotthilf (Co-Founder at Latitud, ex-Duolingo, ex-Tumblr) 🥢
🏄The Future of UA: SKAN, Sandbox, Data Clean Rooms & more with Sherry Lin(Lyft), Nick Blake(LiftOff), Shamanth Rao(Rocketship HQ), Gadi Eliashiv (Singular) & John Koetsier (Forbes)🎲
🧜♂️The rise, decline and settling-down of daily deals – with Adam Lovallo (Founder, Thesis; Co-founder, Grow.co)👓
🎩How to build a creative strategy based on vulnerability and authenticity, with Grace Ouma-Cabezas (Former Head of Growth, Poppy Seed Health)🧶
🧇SKAN vs. non-SKAN sources: how to make the best of a broken measurement paradigm on iOS
🧢Moving from a meeting first to writing first culture: why this matters for remote teams 🪀
🎲 Omnichannel strategies for a post-IDFA world: for web and app based products in 2022, our webinar with Ruckus feat. Grace Ouma-Cabezas (Poppy Seed Health), Evan Woods (DT.Co), Matej Lancaric (Growth Consultant), Shamanth Rao (Rocketship HQ) & Anish Shah
🎃 How to scale your UA with affiliate marketing, with Dora Trostanetsky (Growth Marketing Lead, Trade Republic)🕸
🏂🏻Winning strategies for subscription apps in 2022, our webinar with Liftoff + Vungle(feat. Carolin Rohte (Yazio), Hichem Belouizdad (Liftoff+Vungle), Lisa Kennelly (Fishbrain), Thomas Petit (Consultant) & Shamanth Rao (Rocketship HQ))🌏
💵How to optimize products for forever: growth strategies to win with subscription apps, with Robbie Kellman Baxter (Founder, Peninsula Strategies)🪁
☂️We’ve made & analyzed 1000+ UGC/live action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 2: content & structure)🎋
📔How to measure iOS post-ATT performance using spreadsheet-based Marketing Mix Models(MMM) - a case study🧮
🌕 We’ve made & analyzed 1000+ UGC/live action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 1: nailing the shoot) 📹
🐬Going where the fish are: making the leap to offline partnerships, with Lisa Kennelly (CMO, Fishbrain)🗺
🤖How SDKs-gone-wild will be reined in with SDK Runtime: Google’s Privacy Sandbox for Android explained 💪
📈 Growth strategies for Web3 games: Community is only one piece of the puzzle – with Atif Khan (COO, Stardust)🧩
🦹♀️Shattering ceilings: the many paths to leadership taken by women leaders in mobile marketing with Allison Schiff (AdExchanger), Aurora Klaeboe Berg (Medal TV), Collete Nataf (Mile IQ, Lightning AI), Faith Price (DoubleDown Interactive), Mireia Rivero
💐Diversifying your UA mix in a post-ATT world: Why, When and How, with Matej Lancaric (User Acquisition & Marketing consultant)😎
🤖Google’s Privacy Sandbox for Android explained: The Topics API and how it changes ad targeting🎯
💹 From B2C to zero to B2B (including a Real Housewives detour) 🎮
🏗️ How to build a mobile marketing function from scratch, with Simon Vishnevskiy (Head of Paid Acquisition, Dave)🌱
💪The ascendance of cross-promos in a post-ATT world, with David Philippson (CEO & Co-Founder -Dataseat)
🤳SKAN: a playbook for today and the future, with Piyush Mishra (Lead Growth Manager-Product Madness)
🍪How to run a soft launch in a post-ATT world, with Faith Price, Head of Paid UA(DoubleDown Interactive) 🎮
🔮The Mobile Growth Crystal Ball 2022: Predictions Part 3: Retention marketing(Peggy Anne Salz, Mobile Groove); Play-to-earn gaming models (Keith Kawahata, AppLovin); Cross Promotions (Cameron Thom, Adikteev); Self-published games (Jon Hook, BoomHits) 📚
🔮The Mobile Growth Crystal Ball 2022: Predictions Part 2: Homecoming of the creative process (Melissa Zeloof, ironSource); Newer UA sources in the gang (Nataliia Drozd, Fabulous); Alternate payment methods (Jerome Turnbull, AppLovin) 📦
🔮The Mobile Growth Crystal Ball 2022: Predictions Part 1: Creative Automation(Danika Wilkinson, SocialPoint); Subscription Optimization(Andy Carvell, Phiture); an iOS Scandal(John Koetsier, Forbes) 🎈
🙌How to build lasting partnerships with iTunes and Google Play app stores, with Jayvian Hong (Head of Strategic Partnerships, Miniclip) 🍯
💰How monetization barriers can improve retention 🏠
4 challenges of MMM based incrementality models and how to mitigate them 🧮
🎲How hybrid games combine the simplicity of hypercasual and depth of casual games, with Jon Hook, CEO at BoomHits 💸
🔘The zero meeting workplace - with Brett Nowak, Founder at Liquid and Grit 🛶
🕺How to use structured TGIFs to build a 100 million download game from scratch - with Sheetal Bairamadgi, Founder at Crikey👹
🏋🏼♀️How to find the balance between monetization and retention - a mini-case study☯️
🔨How to break out of a creative rut by resetting your processes - with Danika Wilkinson, Product Marketing Manager, Social Point📝
Why your LTV might differ from your analyst’s LTV
The anatomy of a breakout launch: learnings from Project Makeover, with Jerome Turnbull, VP of Growth, AppLovin
⚖️App Store Optimization is not a strategy for scaling growth💰
🧰 How to build a hit developer-facing product - with Aurora Klæboe Berg, COO at Medal TV ⚒
💡How PuzzleSocial Grew UA Spend From Zero to $1.5 Million per Month(and got acquired by Zynga)💲
🎨 How to apply Media Mix Modelling based solutions to mobile apps - with Brian Krebs, CEO at MetricWorks 🎚️
🏄State of iOS UA: Stats, Trends, and Strategies: our webinar with Singular, Liftoff & Adcolony🧐
🦖 iOS 15: No more self-attributing networks (SANs): how SKAdNetwork will allow more objective campaign measurement soon 🔬
🔍 How to win with Apple Search Ads in a post-ATT world - with Thomas Petit, Growth Consultant 🎭
🥴 Are media mix models the future of post-IDFA mobile marketing? (Not for the vast majority) 🔥
🎯 Much-awaited changes to Facebook’s Automated App Ads (AAA) campaigns: audience exclusion, age targeting, city targeting 🧀
📯 iOS 15: AB testing (finally) arrives on iTunes with Product Page Optimization – what’s possible (and what isn’t) 🥼
🥇 How native ad flows with landing pages articles win out over direct to appstore flows - with Violeta Pirnog, Senior Performance Marketing Manager at Blinkist 🧾
⭐ iOS 15: How custom product pages *could* dramatically impact UA strategy (with examples) ⚽
👩🎤 How to scale non-gaming audiences for games via influencers - with Nahir Garcia, head of user acquisition at Etermax ✨
🏭 The curious case of Facebook’s 128 install recommendation: how to address SKAdNetwork’s privacy threshold limitations ✨
👍 What’s working now post ATT/iOS 14.5 in mobile user acquisition: 6 opportunities to address performance deterioration 📉
🏗️ Zero to launch: how to (actually) build a casual gaming studio from scratch - with Sophie Vo, Studio & Game Lead at Voodoo 🔥
👩🎤 [En espanol] Cómo contratar influencers a gran escala: con Nahir Garcia, la jefa de adquisición de usuarios en Etermax ✨
📈 Why you shouldn’t diversify your user acquisition mix early on 💸
🔮 How to build a bidding decision engine to future-proof your user acquisition activity - with Jayne Peressini, Senior Director, Mobile Marketing and Growth at Electronic Arts (EA) 🤖
🏋️ The state of Google Ads UAC post ATT/iOS 14.5: 8 big changes & challenges ⚙️
👩👩👦👦 The state of Facebook Ads post iOS 14.5/ATT: 4 challenges & 4 opportunities💪
🦾 How to make compound/synthetic conversion value schemas work in SKAdNetwork 🌐
💥 Why more is more: how to use words to shatter the short attention span myth: w/ Stevie Lutgen, Senior Manager UA at Radish Fiction 👓
💔 How to break up with Facebook: the opportunities and challenges of an unusual acquisition channel mix - with Trang Dao, VP of Growth at Atom Finance ⚖️
😱 Is your CAC 10x of what your platform reports? How to surface incrementality issues in your paid UA - with Adam Lovallo, CEO and founder of Thesis 🔍
🧑🏿🤝🧑🏿 How will lookalikes and post-install event optimization work under ATT & SKAdNetwork? 📅
🎧 Zero to category-leading: how habit formation can fast-forward subscription growth in an uncharted genre - with Govind Balakrishnan, CEO and cofounder of Curio Labs 🚀
👗 Playing in style: how gaming & fashion are becoming increasingly intertwined - with Joanna frota Kurkowska, digital insights analyst at G2A.com 🕹️
⚡ The power of attribution modeling to calculate LTVs in a post-IDFA world - with Chris Farm, co-founder and CEO at Tenjin 🧮
📚 Highlights from The Mobile Growth Handbook 2021 Edition 💡
🧬 A day in the life of an SKAdNetwork bid - with David Philippson, CEO and founder of Dataseat 📅
👥 The opportunities and challenges of moving in-person teams remote and back again - with Seth Berman, Senior Director, Performance Marketing at Adobe 🏗️
📻 How to win with offline marketing for a mobile app - with Adam Hadi, VP of Marketing at Current 🏆
🤔 Whatever happened to iOS 14 app clips? What Apple could have learned from playable ads. 📎
📐 More than just conversion values: how to make the most of your SKAdNetwork data - with Paul Bowen, GM at AlgoLift by Vungle 🗄️
📹 How to hit 90 billion views on TikTok (not a typo!) - with Evan Horowitz, CEO at Movers+Shakers 💃
🔒 How web privacy changes and tracking prevention are shaping the future of web advertising - with Allison Schiff, Senior Editor at AdExchanger 🌐
🔑 How to win with Facebook AAA (Automated App Ads) campaigns - with Gina Kwong, Senior UA Manager at Electronic Arts (EA) 🛍️
☕ The Mobile User Acquisition Show takes a break 😊
💻 [En Español] Cómo los anunciantes web pueden adaptarse a los cambios en la política de privacidad de Apple para iOS 14 🍏
🧑🏫 How skilled coaches can help underrepresented leaders break through ceilings - with Holly Chen, founder of Ceiling Breakers, formerly at Slack & Google ⚒️
⚙️ SKAdNetwork 101: Understanding the mechanics of the updateConversionValue() method 🔟
💻 Thinking out of the black box to win with Google UAC - with Natalie Drozd (redux) 📦
🗂️ How to use econometric models to supplement SKAdNetwork for mobile measurement in iOS 14 - with Brian Krebs (MetricWorks), and Anthony Cross (formerly at Big Fish Games) ⚖️
🤔 5 Reasons why Facebook’s Automated App Ads (AAA) aren't ready for prime time yet 🥑
📚 Highlights from The Definitive Guide to Marketing Post-IDFA World 💡
🕸️ How to drive web-based user flows for your iOS 14 user acquisition - with Colette Nataf, CEO and founder at Lightning AI ⚡
🗳️ How a band of volunteer marketers help drive political change - with Cassie Chernin, volunteer at Tech for Campaigns ⌨️
📜 A brief history of App Store monetization - with David Barnard, Developer Advocate at RevenueCat 🛍️
✏️ How to set up a high-impact creative process on and off Facebook - with Danika Wilkinson, product marketer at Social Point 🧪
📋 The zero-touch interview process for hiring superstars - with Brett Nowak, founder at Liquid & Grit 🤸
🌼 How to use live ops events to extend user LTV - with Claire Rozain, user acquisition manager at Product Madness 📈
🥽 MGS Deep Dives IDFA: The unseen forces behind Apple’s IDFA policy changes - with John Koetsier, Columnist at Forbes 🍎
🏠 How IDFA changes in iOS 14 will impact retention and engagement strategies - with Andy Carvell, co-founder at Phiture 💍
🏆 How to create story-driven ads that drive massive performance – with Gonzalo Fasanella, Chief Marketing Officer at Tactile Games 🎮
⚙️ How to design a conversion value framework for succeeding with SKAdNetwork - with Kevin Bravo, Co-founder at 2nd Potion 🗝️
🔮 Back to the future: How pre-2016 UA strategies prepare us for a post-IDFA world 🤖
🖊️ Why ad copy is critical for mobile UA campaigns - with Erich Detert, Senior Performance Marketing Manager at InnoGames 🏃🏽♀️
💯 How to maximize IDFA opt-ins with thoughtful user consent flows 📱
🔓How to unlock the power of paid content marketing using Outbrain & Taboola - with Sandra Wu, Paid Content Marketing Lead at Blinkist 📱
🎮How to make superhit games by deeply understanding player motivations - with Paula Neves, Product Manager at Square Enix 🎲
📐 How incrementality helps measure the true impact of marketing spend — with Maor Sadra, CEO & co-founder at Incrmntal 📈
💸 There's no such thing as free growth 🙅♂️
🗑 The LTV metric will die with the advent of iOS 14 - but it was always an imperfect metric to begin with. 📌
👥 The problem with traditional retention metrics - and 3 metrics to fill in the gap (via Phiture’s Mobile Growth Stack blog) 🧮
💸 How to finance your app’s growth without accessing venture capital -- with Mark Loranger, co-founder & COO at Braavo Capital 📈
🖥How to automate your team’s organic & ASO metrics tracking -- with George Natsvlishvili, Head of Organic Growth at Glovo👥
🤩How to prepare for a post-IDFA world as a marketer on iOS 14 - with Eric Seufert, Thomas Petit, and Nebojsa Radovic💥
📱How mobile measurement will work with iOS 14 in a post-IDFA world - with Gadi Eliashiv, co-founder and CEO at Singular🤓
😆How to improve your team’s creative hit rate - with Gabe Kwakyi, co-founder and CEO at Incipia📍
🗓A brief history of device identification - with David Philippson, co-founder and CEO of DataSeat💭
👏🏽What people of privilege can do to drive diversity in their companies - with Cassie Chernin⚖️
☄️SKAdNetwork 201: A guide for marketers for running user acquisition in a post-IDFA world📄
🔭How to navigate programmatic advertising in a post-IDFA world - with Pau Quevedo, Lead (Programmatic Trading) at Goodgame Studios🤷🏻♀️
👥 Mini-episode -> Three Reasons Why and How Facebook Connect Can Drive Retention 💸 - Guest Post On Mobile Growth Stack (via our friends at Phiture)
🥇Winning together: How to unify product and user acquisition teams - with Nebojsa Radovic, Growth Lead at N3TWORK Inc🤝
☠️RIP IDFA: How to navigate a post-IDFA world with iOS 14📳
🤖How to in-house playable production - with Michael Jessen, Senior User Acquisition Specialist at Socialpoint🎬
🎮 How to start a game studio with a $500 budget - with Kentaro Sugiura (Founder at Evelong Games & Former Head of User Acquisition in APAC at BoomBit)💸
💃 Mini-episode -> 5 key elements for winning with TikTok style creatives ✌️
💀 Welp! Our revenues dropped 75% - and they were all organic - with Sharath Kowligi (Director of Ad Monetization at GameHouse) 📉
👨💻How to hire the best - and dismantle systemic biases against black, Latino & brown folks in your company: with Anish Shah (Founder & CEO at Bring Ruckus) 👨🏿
😎 How to nail mobile user acquisition on TikTok - with Natalie Rozenblat, Marketing Strategist at Incipia 👯♀️
⚙️ How to build your own algorithm to drive UA performance with rewarded video networks - with Warren Woodward (Co-Founder at Upptic) 🎞️
1️⃣ The first 30 days - how to improve your early retention - with Miray Alanlar (former Mobile Product Marketing Manager at Mozilla) 🤝
📲 How Slack reversed a declining mobile growth trajectory on mobile by setting up cross-channel attribution - with Holly Chen, former Global Head of Digital Marketing at Slack. 💬
🤔 How to hit the No. 1 rank on the iTunes app store - with Nadav Ashkenazy (GM at Supersonic Studios) 📈
😺 Two ways to skin a cat: with Adam Turowski (Miri Growth) and Shamanth Rao (RocketShip HQ) 🎨
📈 How to improve your ARPDAU by 30%+ by optimizing your ad monetization waterfall: with Jorge Canga 💸
🗄️100+ page documents, source code printouts and more: how to crack international expansion - with Josh Burns(founder at DigitalDevConnect) ✈️
🗃️ Unboxing the black box: moving the hidden levers that drive programmatic performance - with Beth Gilmore(Founder at The New Department; Former Head of Commercial Partnerships at MoPub). 🤖
🤖Taking the leap: how to get started with automating your user acquisition - with Colette Nataf (CEO at Lightning AI) 🔄
3️⃣ Three steps to a killer soft launch - with Matej Lancaric (Director of UA at SuperScale) 🚀
⚡How to capitalize on the native ad opportunity - with Bozo Jankovic (Business Development Manager at GameBiz) 🎮
🌪Inside the storm: what the Coronavirus pandemic means for the mobile app ecosystem – with Eric Seufert(founder at Heracles and Mobile Dev Memo) : MDM Academy preview special🎬
🤔The mysterious LAT, and how to tame it – with Thomas Petit (Growth Consultant): MDM Academy preview special🚀
👏🏽How to build high-performance creative teams - with Alice Guillaume (Senior Director of Marketing at AppLovin) 👯♂️
😫Mini-episode -> "WTF does 'fix the product' mean?" - our 6 question checklist to assess UA readiness🔨
😷Inflection: breakout growth in the midst of the Coronavirus crisis - with Selcuk Atli(CEO) and Harsh Kher(Growth & Analytics) at Bunch Live🤑
🥇How to win with user onboarding - with Samuel Hulick (Founder at UserOnboard)🚀
😳Mini-episode -> "Welp! I don't see my Google UAC installs in my MMP."🕶
🎮How to build genre-defining gaming studios - with Michail ‘Mishka’ Katkoff (Head of Studio at Rovio, Founder at Deconstructor of Fun)🌈
🚀4000%+ engagement lift from early tests - the superpowers of in-app messaging - with Andy Carvell(Co-Founder at Phiture)😎
📶How to supercharge your retargeting ads with automated personalization - with Lomit Patel (VP of Growth at IMVU)🏃🏽♂️
📖Learnings from 200+ app store conversion tests - with Sharath Kowligi (Head of Ad Monetization at GameHouse)🕹
🤩100 million+ installs with zero paid user acquisition spend - with Anette Staloy (VP of Business & Marketing at Dirtybit)👀
🙆🏾♂️Why you need to protect your brand in a relentlessly performance focused world - with Adam Hadi(VP of Marketing at Current)🌎
🗝How to unlock scale outside the duopoly - with Misha Syrotiuk(Head of Ad Networks & Programmatic for UA at Huuuge Games)⛓
⛔️Why bidding isn't everything -> the (simple) math behind winning ad auctions🏆
⌛️Budgeting for the #win - how to set budgets for your campaigns & ad sets 💵
🤲🏽How to save $3mm in marketing budgets through App Store Optimization(with George Natsvlishvili, Head of Organic Growth at Glovo)🌟
👌🏽The Q1 opportunity: 3 factors that can unlock growth📈
🔢How do you quantify the impact of App Store keyword optimization (ASO) activity?🔑
👣What not to track while measuring the impact of app store optimization(ASO)⚡️
🔎How to run creative tests on Facebook – our approach (plus 8 frequently asked questions)📱
🙌🏽How to get your app featured on the Apple iTunes store - with Steve P. Young (Founder & CEO at AppMasters) 🏆
🤯How to scale UA like a hypercasual game - with Matej Lancaric(Director of User Acquisition, SuperScale)🚴🏽♂️
🤝How to hire superstar growth leaders - with Anish Shah (CEO at Bring Ruckus)⭐️
💭How to model out an app's DAU - with Eric Seufert(Founder at Heracles, Quantmar & MobileDevMemo)👥
💫How to improve an app's rating from 2.3 to 4.5 - with Mirela Cialai (Director of Mobile Marketing-Zinio)⬆️
🙅🏻♀️3 reasons why we don't use Facebook's split test functionality🌗
⚠️Why we don't run Google UAC on smaller mobile user acquisition budgets👌🏽
👩🏻💻How to structure your first Facebook ad account if you're an indie developer with limited budgets💰
😯How mobile attribution differs from web attribution🤖
🤙🏽The non-obvious benefits of icon changes🔄
✨Presenting the Mobile User Acquisition Show💫