The Power in Purpose: A Podcast for Wedding Pros cover art

All Episodes

The Power in Purpose: A Podcast for Wedding Pros — 213 episodes

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Title
1

213 | Nervous System Dysregulation: The Invisible State I Was Living In (And Why I Couldn't Just Push Through Anymore)

2

212 | A Sneak Peek Inside What I'm Creating for Our WPI Mastermind Retreat in Barbados

3

211 | Straight From Bridal Fashion Week 2026: What's In, What's Out, What's Next With Beth Chapman

4

210 | If I Wanted to Go From $100K to $250K in 12 Months, Here's What I'd Do

5

209 | How Luxury Buyers Actually Decide (And Why Your Marketing Isn't Matching It)

6

208 | The Business Pattern I'm Seeing Everywhere Right Now (And It's Hurting Revenue)

7

207 | 4 Energy Rules That Changed How I Run My Business

8

206 | The Opportunity Hiding in the Wedding Industry Right Now

9

205 | The Advice I'd Give You If We Had 10 Minutes Together

10

204 | The Operating Standards I'm Building My Business Around in 2026

11

203 | State of the Wedding Industry: What I'm Seeing Behind the Scenes of (And The The Old Rules That Don't Work Anymore)

12

202 | A Goal Setting Hack That Helps You Choose the Right Focus for This Season of Your Business

13

201 | The 2026 Growth Strategy Nobody Its Talking About

14

200 | 23 Lessons I Wish Every Wedding Pro Knew (After 200 Podcast Episodes)

15

199 | Should You Pay To Play? The Truth About "As Seen In" Features

16

198 | 10 Bold Shifts High-Achieving Wedding Pros Are Making Right Now (That Are Actually Working)

17

197 | Why More Bookings Won't Fix Your Money Stress — and What Will

18

196 | Is a Mastermind Worth It? My $60K Education Journey + 7 Signs You're Ready & 3 Signs You're Not

19

195 | The Problems Every Wedding Pro Faces After Six Figures

20

194 | You Did Everything 'Right.' So Why Are You Still Stuck?

21

193 | What High-End Clients Really Think About Your Prices

22

192 | This Is Why You're Not Getting Referred More

23

191 | Behind The Brand: The Making of Ledgewood Fine Stationery

24

190 | 5 Red Flags You're Playing Small (And What It's Costing You)

25

189 | ChatGPT Will Ruin Your Voice (Unless You Train It Like This)

26

188 | Behind the Brand: The Making Of Wildflower Events & Design

27

187 | What People Say Behind Your Back Matters, Here's Why

28

186 | The Mindset Shift That Luxury Clients Can Feel (This Will Keep You Stuck!)

29

185 | Behind the Scenes of Our Barbados Retreat: Can 3 Days Change Your Business?

30

184 | How to Set Boundaries With Demanding People (Like the One Who Sent a 67-Question Inquiry)

31

183 | Will Tariffs Raise Wedding Costs? What Every Vendor Needs to Know

32

182 | Does the "Wedding Tax" Exist? The Truth Might Surprise You

33

181 | Two Marketing Strategies That Are Non-Negotiable in 2025 For Wedding Pros

34

180 | How to Capture Wedding Day Content Like a Pro (Even If You're Not a Content Creator)

35

179 | Behind The Brand: The Making Of Kesh Events

36

178 | Trend Report: Your 2025 Instagram Playbook - 11 Trends You Can't Ignore As a Wedding Pro

37

177 | Patio Chats with Carla Ten Eyck: The One On Friendship, Business, and the Ripple Effect of Connection

38

176 | Trend Report: 2025 Marketing Trends Wedding Pros Need To Pay Attention To

39

175 | A No-Fluff Strategy for Making 2025 Your Best Year in Business

40

174 | The Power of What You Put In - Examining How Your Inputs Affect Your Outputs

41

173 | What's Working and What's Next for 2025? Let's End The Year Together With a Wedding Season Debrief

42

172 | COLLAB CAST: Learn From My Biggest Mistakes and Successes On Wedding Industry Insider Podcast

43

171 | COLLAB CAST: My Affiliate Marketing Secrets Revealed on The Independent Business Podcast

44

170 | RECAST EPISODE: Five Ways To Bring Some New Girl Energy To Your Wedding Business

45

169 | RECAST EPSODE: The Truth About Wedding Directories And If They're Worth The Money

46

168 | RECAST EPISODE: What Should You Look For In A Business Coach & How Do You Know If You're Ready To Hire One?

47

167 | RECAST EPISODE: Marketing to Gen Z - 5 Things You Need To Know

48

166 | RECAST EPISODE: Are Your Sales Down? Here's How To Diagnosis What's Wrong

49

165 | 5 Systems Your Wedding Business Needs to Run Like Clockwork

50

164 | Jen from Tonic Site Shop Shares Her 2025 Website Hit List & Sh*t List

51

163 | Behind The Brand: The Making of Madden Made

52

162 | The Marketing Strategy For Wedding Pros That's Algorithm Proof

53

161 | Are Your Clients EXPECTING A Gift? How To Master Client Gifting And Wow Your Clients With Alexandra Puccini

54

160 | The #1 Mistake Wedding Pros Make When Trying To Be More Productive (THIS Time Management Hack CHANGED Everything For Me!)

55

159 | Your Back Pocket Guide to Attending Wedding MBA This Year (Or Any Live Event!)

56

158 | Two Stages Of The Sales Cycle Most Wedding Pros Are Getting Wrong (And How To Fix It)

57

157 | The Biggest Red Flags Wedding Pros Miss That Lead To Nightmare Clients

58

156 | Behind The Brand: The Making Of Jayne Heir Events

59

155 | Breaking Down The Most Misunderstood Marketing Strategy In The Wedding Industry

60

154 | Trusting Your Gut To Make Decisions In Your Wedding Business

61

153 | Your Biggest Questions Answered - A Candid AMA Episode On Life, Business, and of course Skincare!

62

152 | Don't Crash & Burn - How I Want You To Prepare For Off Season

63

151 | Why Your Website Needs a Facelift: What My New Site Taught Me About Staying Current

64

150 | Peek BTS of My Quarterly Planning Process (What You Need to Do the Prepare for The Final Quarter)

65

149 | Do Luxury Clients Buy From Ads? How one High-End Stationer Cracked The Code

66

148 | Surviving Survival Mode: How To Make It Through A Tough Wedding Season

67

147 | Is Your Marketing Lacking? It Might Be The Stories You're Telling With Guest Akua Konadu

68

146 | Are Your Ideal Clients Changing? Do They Not Exist Anymore? Here's How to Keep Up With Amanda Shuman

69

145 | The Biggest Reason Why You're Not Standing Out In The Luxury Market With Emily Foster

70

144 | Is Your Brand Looking Blah? 5 Signs Your Brand Is Looking Stale (And It Might Be Time For A Rebrand)

71

143 | Are You Using Instagram WRONG? An Alternative Instagram Strategy That Changes Everything

72

142 | If You Want To Make Six Figures You Need This Marketing Plan

73

141 | Launch Your List Series: You Have An Email List... Now What? 11 Tips To Grow Your Email List!

74

140 | Launch Your List Series: Building Your Quiz Funnel In The Help Of AI

75

139 | Launch Your List Series: The 3 Types of Quiz Lead Magnets Wedding Pros Can Create & The Strategy Behind Each

76

138 | Launch Your List Series: The Psychology Behind Quiz Lead Magnets & How They Can Grow Your Email List

77

137 | Launch Your List Series: The Serve, Serve, Sell Email Marketing Strategy That Turns Cold Leads Into Dreamy Clients

78

136 | Launch Your List Series: How To Automated Your Email Marketing With Nurture Sequences

79

135 | Launch Your List Series: This Is How You Grow Your List With A Lead Magnet

80

134 | How To Get Started With Email Marketing As A Wedding Pro - It's Time To Launch Your Email List

81

133 | Is Your Brand Experience Attracting Or Repelling Clients? Here's How to Create a Consistent Brand Experience With Alicia Bauer

82

132 | Can You Get Sued For Networking? Attorney Nicole Cheri Oden On The Legal Side Of Relationships In The Wedding Industry

83

131 | Can Starting a Podcast Help You Grow Your Business? Hear How One Planner Did It & Launched A Digital Shop

84

130 | Creating Business Systems & Workflows That Honor Your Health With Sandra Henderson

85

129 | 4 Easy Ways For Wedding Pros To Enhance The Client Experience This Wedding Season That Are Gen Z Approved!

86

128 | Should You Be On Tiktok? Let's Talk About Why I Think It's A Must

87

127 | How To Become The Vendor On Everyone's Lips With Carin Hunt

88

126 | Is Your Website Copy Catfishing People? Andrea Shah Shares The 4 Biggest Mistakes Wedding Pros Make With Website Copy

89

125 | 2024 Marketing Trend Report For Wedding Pros: What's In & What's Out

90

124 | What Instagram Told Me I Needed To Do For Marketing in 2024

91

123 | How Wedding Pros Can Level Up Their Business with Digital Tools with Steven Greitzer

92

122 | How Your Website Creates The Client Experience With Alex Collier

93

121 | How to Win Your Week Before it Starts According to Time Management Coach Anna Dearmon Kornick

94

120 | Are Your Sales Down? Here's How To Diagnosis What's Wrong

95

119 | My Biggest Concern About AI & The Wedding Industry

96

118 | Marketing to Gen Z In The Wedding Industry: 5 Things You Need to Know

97

117 | 12 Things I Wish Someone Told Me When I First Launched My Business

98

116 | What Should You Look For In A Business Coach & How Do You Know If You're Ready To Hire One?

99

115 | How To Unf*ck Your Taxes & Get Your Business Finances Together With Braden Drake

100

114 | Everything You Need To Know About The Book More Weddings Summit

101

113 | 3 Ways to Use AI to Boost Your SEO & Blogging with Sara Dunn

102

112 | Age is Just a Number: Redefining Success In The Industry & Making Career Moves At Any Age With Dana Bartone

103

111 | Taking Care Of Yourself While Taking Care Of Clients: How To Practice Self Care During Wedding Season with Candice Denise

104

110 | 8 Things You Can Do When Feeling Stuck in Your Wedding Business

105

109 | Five Ways To Bring Some New Girl Energy To Your Wedding Business

106

108 | The Truth About Wedding Directories And If They're Worth The Money

107

107 | 8 Steps to Spring Cleaning Your Wedding Business

108

106 | In a Marketing Funk? Tayler Cusick Hollman from Enji Has The Answer To Creating Your Marketing Plan

109

105 | Do This To Maximize Your Marketing Efforts For The 2023 Wedding Season

110

104 | Should You Increase Your Price? How to Know When It's Time to Raise Your Rates

111

103 | Creating a Recognizable Brand in the Wedding Industry with Brand Strategist Nicole Yang

112

102 | Nailing Your Brand Photoshoot with Branding Photographer Amalie Orrange

113

101 | Hiding From The Camera? How I Overcame My Fear Of Being Photographed

114

100 | The Future of Weddings: How AI is Revolutionizing the Industry with Dawn Richardson

115

099 | These Mistakes You're Making Could Be Sabotaging Your Wedding Business's Sales

116

098 | Why You're Getting Ghosted During The Sales Process

117

097 | How To Create A Stellar Onboarding Experience For Your Clients

118

096 | Organic Marketing Or Paid Marketing? Davey Jones Wants You To Use Both

119

095 | The Key To Being Different In The Wedding Industry Is In Your Story with Marketing Expert Aleya Harris

120

094 | Amy Porterfield On The Courage To Quit & Go All In On Your Business

121

093 | The 'Looming Recession' And How To Prepare Your Wedding Business With Michelle Loretta

122

092 | Being Copied: How To Handle Thieves Who Steal Or Copy Your Work

123

091 | Mistakes You Can't Afford To Make With Your Pricing

124

090 | What Wedding Pros Need To Know About Google in 2023 With Sara Dunn

125

089 | Do THIS To Avoid Burning Out During Your Off Season

126

088 | 9 Things You Need To Do In Your Wedding Business Before Engagement Season Starts

127

087 | Welcome To Season 3: Where I've Been & Where We're Going With The Podcast

128

086 | Why Your Mindset Is Costing You Sales with Amanda Joyce Weber

129

085 | Why There's Enough Business For You: Overcoming Your Scarcity Mindset With Author Natalie Franke

130

084 | You Can Do Anything, But Not Everything - How To Get Better At Saying No

131

083 | Permission To Pivot: What I Learned When I Sold My Business & Followed My Purpose

132

082 | The 4 Lies You're Telling Yourself About Why You CAN'T Hire Someone To Help You

133

081 | How To Let Go of Perfectionism And Start Getting Things Done

134

080 | Taking Breaks to Have Breakthroughs: Why Taking Breaks Will Grow Your Business

135

079 | How To Make The Jump From Dreamer to Doer with Kelsey Chapman

136

078 | The One Limiting Belief That's Sabotaging Your Success

137

077 | How to Overcome Imposter Syndrome & Step Into Your Role As an Educator with Laylee Emadi

138

076 | How to Persevere And Lead In Difficult Situations with Speakfully's CEO Jana Morrin

139

075 | How To Liberate Yourself From The Shackles of "Should" with Shelley Paxton

140

074 | How To Get Unstuck From Analysis Paralysis & Start Getting Shit Done

141

073 | Why you actually SHOULD go all in when it comes to platforms

142

072 | The Content Marketing Strategy That Saves Time (And Calls in Your Ideal Clients)

143

071 | How To Streamline & Automate Your Marketing with Katie Costa

144

070 | The FOUR Types of Stories You Can Tell In Marketing

145

069 | Kara Duncan On How Solopreneurs Can Balance Doing "All the Things" with Fast & Slow Marketing

146

068 | Why Your Next Lead Magnet Should Be a Quiz with Zafira Rajan

147

067 | Podcasting as a Marketing Funnel with Veteran Podcaster Kinsey Roberts

148

066 | The 70/30 Rule and 4 Other Ways to Use Instagram to Marketing Your Business in 2021

149

065 | How to Create An Automated Email Marketing Funnel That Sells

150

064 | Everything You Need To Know About Blogging in 2021 With Vanessa Hicks

151

063 | The Missing Piece To Your Marketing (Hint: it's your message)

152

062 | Our First Convo of 2021: Wins, Fails & What's To Come On The Podcast

153

061 | The Key To Sales: The Know, Like, Trust Factor with Kendra Swalls

154

060 | Mental Health in Business and Failing Forward with Chris Misterek

155

059 | How Soulful Sales & Magnetic Marketing Will Help You Consistently Convert Your Ideal Clients with Naomi Powell

156

058 | All Your Contract Questions Answered: How To Be Legally Set With Kunbi Odubogun

157

057 | Stop Being a One Woman Show & Start Scaling Your Business to 10K Months with Melissa Lin

158

056 | Laura & Betsy from Lucious Hustle on How to Balance Energy In Your Biz

159

055 | How The Enneagram Can Help You Build The Life & Business You Want with Callie Ammons

160

054 | Selina Howard on Finding Your Purpose, Making Bold Moves & Serving Your Niche

161

053 | Samie Roberts On How to Build, Manage and Fix Your Reputation

162

052 | Brittney Carmichael On How to Tap Into Our Creative Power So We Can Confidently Trust Our Intuition

163

051 | How to Build a Brand Your ICA's Trust with Bernel Westbrook

164

050 | Kimi & Pua Teach You Strategies to Streamline Your Systems That'll Keep you In Your Zone of Genius

165

049 | Terrica Skaggs On Why You Need to Be Ready For Your Oprah Moment (and how to be unapologetically you)

166

048 | Jamie Kutchman Wynne on How The Fires In Our Business Become Our Greatest Strength

167

047 | Hailey Dale Shares How You Can Run Your First Content Experiment

168

BONUS: A Conversation on Values

169

046 | How to Get Things Done Using The Science of Habits

170

045 | 6 Things Successful Entrepreneurs Do

171

044 | Charging What You're Worth Is A Big Lie

172

043 | 5 Ways to Get Out of Drift Mode & Into Design Mode

173

042 | How To Vision Cast For Your Biz & Why You Need To

174

041 | Why You're Not Attracting The Right Clients And How To Fix It

175

039 | The Power in Perspective

176

038 | Fears, Feelings & Facts: How to Navigate Your Creative Business During The Coronavirus (COVID-19) Pandemic

177

037 | Kate Crocco: How to Break Through the Lies That Are Holding You Back and Start Thinking Like a Boss

178

036 | Allie Casazza Wants You To Know You Don't Have to Accept Your Circumstances

179

035 | Michelle Loretta: How to Get Financially Smarter (and curious!) In Your Business

180

034 | Allison Sugahara on Why Brands That Cultivate Authentic Connections Are the Ones That Win

181

033 | Geomyra Pollard Wants You To Stop Seeking Balance & Lean Into Being More Well-Rounded

182

032 | Blogging is NOT Dead: How Blogging Will Attract Your Ideal Customers & Why You Need to Be Doing It

183

031 | Taylor & Josie of Good Seed Floral: How They Built an In-Demand Business with No Experience and No Connections

184

030 | The Biggest Lessons I Learned in 2019 + What did and did NOT work in my business

185

029 | How I Made Batchworking Actually WORK... And How You Can, Too

186

028 | My Tried & True Strategies For Landing EVERY Sale

187

027 | 4 Strategies to Book MORE of Your Ideal Clients

188

026 | A Year of Purpose: 12 Lessons Learned Since We Launched The Podcast + Give-a-way

189

025 | Caitlin Strempel: SEO in 2020 - How to Improve Your SEO by Improving Your Message

190

024 | Zafira Rajan: Giving Yourself Permission to Experiment in Your Business

191

023 | 5 Things A Business Plan Will Reveal About Your Business

192

022 | Megan Gillikin: If you were to die tomorrow, how do you want to be remembered?

193

021 | Rhiannon Bosse: Why can't you have the life you've always wanted…. now?

194

020 | I've Got BIG News to Share... PLUS What's Coming Up on The Power in Purpose

195

019 | Jereshia Hawk: Enroll High Ticket Clients Consistently | A transaction must take place before a transformation can occur

196

018 | Christine Blubaugh: Helping Online Business Owners Build Genuine Connections With Their Audiences | How to write marketing & sales copy that doesn't feel icky

197

017 | Shaunae Teske: Empowering Women to Live Intention Lives | How to let intention guide your business toward fulfilling your purpose

198

016 | Elizabeth McCravy: Helping Others Stand Out Online | How to create a knock-out business brand and website

199

015 | Shannon Pilcher: Empowering Others to Live with Passion, Purpose and Perspective | Trust, teamwork, and the power of choices

200

014 | Hayley Paige: Designer, Creator & Emoji Maker | On her incredible journey, being creative, and creating genuine connections with your customers

201

013 | Maghon Taylor: Spreading Happiness Through Hand Lettering | Learning how to keep your eyes on your own paper and being YOU in a crowded market space

202

012 | I Have a Simple Question for You: Are you solving your customers problems?

203

011 | Starting off the New Year: The 5 business books you MUST read in 2019 + choosing your word of the year

204

010 | Goal Setting: The post-it goal setting method that helps you visualize your goals and get more done

205

009 | Goal Setting: The 5 reasons why your goals fail every year -- and what to do about it

206

008 | Mary Marantz: Building a Legacy Brand | Stop asking how, who and what-- and start asking why

207

007 | Kristy Rice: Creating Art for Joy's Sake | How to become a published author, license your work and create products

208

006 | Heather Crabtree: Running a Savvy Businesses & Living a Fulfilled Life | The mindset shifts we need to make in order to scale our business and our lives

209

005 | Tyler J. McCall: Helping Others Be More Genuine & Intentional in Their Marketing | How to turn followers into fans and how to start leveraging your instagram to scale your business

210

004 | Eliana Baucicault: Helping Others Celebrate Diversity | How and why she launched her nationwide magazine The B Collective

211

003 | Amber Housley: Helping Women Create Thriving Businesses & Joyfilled Lives | Giving yourself permission to SHOW UP in your business and life

212

002 | Beth Lindsay Chapman: Helping Women Feel Beautiful & Empowered | Choosing to LEAD rather than LEAVE

213

001 | The Power in Purpose: How I Uncovered My Purpose and How It Changed my Business