All Episodes
The PPC Cave — 120 episodes
OpenAI Launches Self-Serve Ads Manager for ChatGPT Ads | EP 112
How AI Can MAKE or BREAK Your Google Ads Campaign (Recap) | EP 111
PPC & A.I. With Shaquira From Opteo | EP 110
Broad Vs Phrase Match, Which is Better? | EP 109
2026 Google Ads Optimization Score Explained | EP 108
Best Way To Optimize P-Max For eCommerce | EP 107
Optimal Google Ads Shopping Set Up | EP 106
Lead Gen Google Ads Done Wrong | EP 105
We Need To Talk About AI Max... | EP 104
Manual CPC First for New Search Campaigns | EP 103
Low TROAS eCommerce Strategy & Screenshare | EP 102
What To Do When Clients Don't Listen | EP 101
Exposing Google Ads Reps | EP 100
Microsoft Ads vs Google Ads | EP 99
ChatGPT Ads News 2026 & Listener Questions | EP 98
When Should You Use AI Max? | EP 97
What Should I Do First, SEO or PPC? | EP 96
3 Reasons Google Ads Failed Your Business | EP 95
2026 Google Ads Resolutions | EP 94
Google Ads in a Nutshell for 2025 (Recap Episode) | EP 93
2025 Google Ads Wrap Up Episode | EP 92
How Many Keywords In A Search Campaign? EP 91
The Importance of Google Ads for YMYL Clients | EP 90
How I Create Search Ads On ChatGPT | EP 89
Q4 eCommerce Campaign Structure & Client Case Study | EP 88
Stop Wasting Spend: P-Max Consolidation for eCommerce EP 87
How To Learn Google Ads? Listener Q&A | EP 86
Google Ads Black Friday, Cyber Monday & Q4 Secrets For 2025 | EP 85
Using P-Max for Lead Generation? | EP 84
BEST ChatGPT Google Ads Keyword Research Prompt | Episode 83
How I Use ChatGPT to Generate Lifestyle Images for Clients | EP 82
Everything You Need to Know About ChatGPT Ads I EP 81
September 2025 Google Ads News I EP 80
Google Ads Audit Checklist I EP 79
Using Opteo for Google Ads (Opteo Episode Recap) | Episode 78
6 Questions Before Hiring a Google Ads Agency I EP 77
Don’t Obsess About Google Ads Attribution I EP 76
Google Ads for Business Owners: Where to Start? I EP 75
Learning Opteo’s Optimization Secrets for Google Ads w/ Shaquira Jeyasingh I EP 74
Using Google Ads as Your Only Marketing (Smart or Not?) I EP 73
Should I Bid On Brand Keywords? I EP 72
How To Create Negative Keywords On P-Max I EP 71
Creating Negative Keyword Lists In Chat GPT | Episode 70
Signs You’re Out of Touch With Google Ads | EP 69
How I Use Chat GPT To Create Google Ad Copy | EP 68
3 On-Site Fixes to Boost Google Ads Conversions | EP 67
Google Ads Reddit Q&A for Beginners | EP 66
3 Common Google Ads Mistakes in 2025 | EP 65
The Most Common Google Ads Myth... | EP 64
Answering Reddit Google Ads & P-Max Questions | EP 63
Our Reactions to Google Marketing Live 2025 I EP 62
Navigating Google Ads: Best and Worst Niches I EP 61
Google News: AI Max + P-Max Channel Reporting I EP 60
The Truth About Limited By Budget I EP 59
How To Scale Your Digital Marketing Business I EP 58
Google Ads Reddit Q&A | EP 57
What To Do When Things Go Wrong? EP 56
What We Know About Search Max | EP 55
Google Merchant Center In 2025 I EP 54
The New Way TROAS Works | Episode 53
STOP Using Search Impression Share in 2025 | Episode 52
Lead Gen Metrics That Actually Matter in 2025 | Episode 51
Scaling Google Ads in 2025 Without Wasting Budget | EP 50
Reddit Questions Scaling & Low impressions I EP 49
Google Ads Reports 2025: The Right & Wrong Way I EP 48
Top 2 Reasons to Run Google Ads I Short EP 8
2025 Big Performance Max Updates I EP 47
4 Mistakes That Could Ruin Your Campaigns I EP 46
2 Important Google Merchant Center Tips I EP 45
Everything You Need To Know About Target ROAS I Short EP 7
Secondary Bid Adjustments vs Automated Bid Strategy I Short EP 6
How Important is Conversion Tracking? I Short EP 5
2024 Recap Learnings & Next Year Predictions I EP 43
Why Should I Hire A Google Ads Freelancer I Ryan Case Study
Managing Clients In Q4, Lead-Gen Vs eCom I EP 42
Search Impression, Lost Due to Rank, and Budget I Short EP 4
Common Mistakes for BFCM I Short EP 3
Why Do We Use A Changelog? I EP 41
Reddit Q&A Pt 1: Truth About Agency Life & Best Beginner Campaign Structure I EP 40
Accentuate The Positive On Google Ads I Short EP 2
Reasons Why Sometimes Google Ads Doesn't Work I Short EP 1
Setup For Low Budget eCommerce Accounts I EP 39
P-Max Asset Groups: Segmented Vs Catch All | EP 38
Live Screen Capture Broad Match Only & Campaign Results | EP 37
Q&A Series: Scaling + Auto Apply Reccomendations I EP 36
Beat 90% of Advertisers With Communication I EP 35
Google Ads News: ECPC Leaving in 2025 & More I EP 34
What Is A Reasonable Google Ads Management Fee To Charge I EP 33
How To Get Clients For Google Ads I EP 32
Google Marketing Live , 3rd Party Cookies, Gemini Vs Chat GPT, & New Interfaces I EP 31
Common Client Questions I Candid Experiences & Thoughts I EP 30
Secondary Bid Adjustments, When To Use Them? I EP 29
Googel Ads Case Study I eCommerce *Live Account Screencapture* I EP 28
Low Budget Campaigns - Can They Work? I EP 27
Google Ads Case Study *Live Account Screen Capture*| EP 26
Should I Use Auto Create Text Assets & Final URL for P-Max? | EP 25
New Google Ads Account? Try This Structure *Live Walkthrough* | EP 24
Google Ads Best Keyword Match Types In 2024 I EP 23
Lead-Gen Vs eCom Best Bidding Strategies In 2024 I EP 22
Google Ads New Dashboard I EP 21
Google Ads Verification & Screen Capture I EP 20
Google Ads Auto-Apply Recommendations & Screen Capture I EP 19
Negative Keywords for Lead Generation Vs eCommerce I EP 18
ROAS For eCommerce Explained | EP 17
2024 Lead-Gen Campaign Overview For Beginners Walkthrough | EP 16
What Campaign Type Should I Run Series Recap? | EP 15
All Other Campaign Types in Google Ads 2024 | EP 14
Google Ads YouTube Campaign 2024 Best Practices | EP 13
Which Campaigns Should I Run For A Small Budget eCommerce Store? I EP 12
Google Ads Standard Shopping Best Practices I EP 11
Performance Max Campaign Creation: Full Setup Walkthrough I EP 10
Google Ads P-Max Campaign Best Practices 2024 I EP 9
Google Search Campaign Creation: Full Walkthrough I EP 8
Google Ads Search Campaign Best Practices 2024 I EP 7
Google Ads For Agency Vs Business Owner/In-House I EP 6
How To Win With Google Ads Series Recap I EP 5
Where To Start With Google Ads I EP 4
Google Ads Needs Time, Money, and Patience I EP 3
Importance of Running Google Ads I EP 2
The PPC Cave: Intro Episode I EP 1