All Episodes
The Profit Lifestyle for Fitness Entrepreneurs — 218 episodes
Episode 218: How To Win In Our New K-Shaped Economy
Episode 217: The Fitness Industry Is Splitting in Two (And You Need to Pick a Side)
EPISODE 216: Damn That Medical Weight Loss & HRT… He’s So Hot Right Now
Episode 215: The Key to Keeping Your Staff (It’s Not What You Think)
Episode 214: The Smarter Way to Build Your Q2 Marketing Plan
Episode 213: The BEST Marketing Plan for Your Business (That Costs $0)
Episode 212: Why People Aren’t Walking Into Your Gym in 2026
Episode 211: The Tactical Cash Flow System Every Business Owner Needs to Implement ASAP
Episode 210: Event Recap: What You Missed At The 2026 Gym Profits Summit in Scottsdale
Episode 209: 100% Non-Negotiable Protection for Business Owners That Almost No One Has
Episode 208: My Personal Experience With Tirzepatide / GLP-1s
Episode 207: How To Offer Medical Weight Loss & GLP's/Peptides For Massive Profits
Episode 206: Creating a Winnable Model Using a Profit Predictor
Episode 205: The $10K Weekend Playbook: How Gym Owners Generate Cash On Demand Without Paid Ads
Episode 204: Why Simplicity Is the Fastest Way to Grow a Profitable Gym
Episode 203: Is Adding GLP-1s & Peptides to Your Gym Business Worth It?
Episode 202: Private Labeling Your Own Gym Supplements with Jason DeRose (GYMSUPPS.ORG)
Episode 201: Why Your Gym Is a Terrible Retirement Plan (And What to Do Instead)
Episode 200: The Future of Local Fitness Marketing: SEO, AI Search & the All-In-One System Built for Gym Owners
Episode 199: Small Town Domination — How 27-Year-Old Gym Owner & Equipment Expert Colton Burt Built an Empire Across Rural Wisconsin
Episode 198: The Most Connected Man In Fitness — Sumit Seth, CEO of NAAMLY
Episode 197: Charging a Shit-Ton for Your Services Using the FOGG Behavior Model
Episode 196: Why Brand is more important than Marketing
Episode 195: What to Do When You Feel Maxed Out (But Still Not as Successful as You Want to Be)
Episode 194: The Work-Optional Lifestyle: Why You Started… and How to Get Back to It
Episode 193: The 10K Weekend Playbook: How to Generate $20K+ in New Revenue Without Paid Ads
Episode 192: How to Hire (and Keep) the Right Operator or GM for Your Gym
EPISODE 191: Hormones, Peptides & Performance with Premier Functional Medicine
Episode 190: Your Software “Dashboard” Sucks—Here’s the Spreadsheet You Actually Need
Episode 189: Do You Really Need More Leads? (The Truth Behind Gym Growth)
Episode 188: The Power of Words, Stories & Mindset (with Mark England)
Episode 187: The Gym Profit Summit Is Coming 🚨
Episode 186: What Happens To Your Business & Family If You Die?
Ep 185: The 9-Word Email You Can Send TODAY To Sign Up Generate New Clients Out Of Thin Air
Episode 184: Special Guest Appearance on Dan Goodman’s Podcast | Adding $100K Without More Members
Episode 183: Level Up Your CEO Skills—Or Risk Losing Everything
Episode 182: Making $2M By Buying Your Gym’s Commercial Real Estate
Episode 181: How to Negotiate (or Re-Negotiate) Your Lease Like a Baller
Episode 180: Are You Getting Ahead or Just Getting By? (The Brutal Truth Every Gym Owner Needs to Hear)
Episode 179: The Business Owner’s Kryptonite & The Worst Part Of Owning A Business
Episode 178: Mathematically, Your Business Is Set Up To Fail
Episode 177: Cure Your A.D.D. (Adventure Deficit Disorder) & Get Your Life Back
Episode 176: We’re Hosting a Live Event in Scottsdale! (Here’s What You Need to Know)
Episode 175: Is High Ticket Still Relevant in 2025?
Episode 174: The Standard Is You | Mike Arce of Loud Rumor| Gym Culture & Leadership
Episode 173: How to Get a $30–$100K Line of Credit IMMEDIATELY for Your Business (No Bullshit Scam)
Episode 172: Behind the Scenes of the Growth & Scale Gym Conference By: Matt Wilber
Episode 171: How to NOT undervalue your nutrition services! Charge THOUSANDS instead!
Episode 170: The Top 10 Books That Changed Our Lives (And Can Change Yours Too) 📚 The Ultimate Entrepreneur's Reading List 📚
Episode 169: Commercial Real Estate and Buying Your Gym (for Lucrative Returns)
Episode 168: Good Artists Borrow, Great Artists Steal (How to Get FREE High-Quality Leads)
Episode 167: How to Use AI to Save Time and Make More Money
Ep 166: The Top 6 Hiring Mistakes That Fitness Entrepreneurs Make (That You Will Regret!!)
Episode 165: Welcome to The Profit Lifestyle for Fitness Entrepreneurs
Episode 164: Acquiring New Members in Your Gym for FREE
Episode 163 - Town Hall: Paid Ads & Lead Gen in 2025
Episode 162 - Dig Your Well Before You’re Thirsty: Learn the Secret to Securing Cash When the Banks Won’t Help
Episode 161 - How Sierra Increased Her $699 6-Week Challenge to $999 Overnight
Episode 160 - What Would Your Life Look Like if You Worked with 10 Dream Clients Who Paid You $150,000 a Year?
Episode 159 - DON’T PAY THE IRS!!! BIGGEST BUSINESS TAX WRITE-OFFS IN 2024
Episode 158 - 5x Your 6-Week Challenge Part 6 of 6: “How To Renew High-Ticket Mentorships Into 12-Month EFTs”
Episode 157 - 5x Your 6-Week Challenge Part 5 of 6: “How To Fulfill Your High-Ticket Mentorship Program
Episode 156 - The Profit Lifestyle: Big Sexy Profits, Indestructible Wealth, And Lifestyle Design
Episode 155 - 5x Your 6-Week Challenge Part 4 of 6: “How To Sell Your 6-Week Challenge For $3,000: The Perfect Consultation
Episode 154 - 5x Your 6-Week Challenge Part 3: How To Sell Your 6-Week Challenge For $3,000
Episode 153 - 5x Your 6-Week Challenge Series Part 2 Of 6: Triple your revenue with just 30 dream clients using our ‘HML’ framework
Episode 152 - 5x Your 6-Week Challenge Series Part 1 Of 6: How Adding Just 20 High Ticket Clients Can Add $20,000/Month To Your Revenue
Episode 151 - How Shannon Went From $35k/mo to $70k/mo While Working Part Time In Her Gym
Episode 150 - How Jeff Added $120k/year In High-Ticket In His Gym WITHOUT Paid Ads
Episode 149 - What To Do When Paid Ads Deliver Sh*tty Leads
Episode 148 - How To DOUBLE Your Profits In HALF The Time
Episode 147 - How Sierra Went from $25k/mo to $53k/mo by adding a True High-Ticket Offer into her 6-Week Challenge gym
Episode 146: Ozempic/GLP-1 Is The #1 Cause Of "Gymcession"
Episode 145: Arnold Schwarzenegger's Playbook For Your Fitness Business
Episode 144: Steal My Gym Metrics System
Episode 143: How To Overcome The “GYMCESSION”: The Five Mile Celebrity Strategy For ORGANIC & PAID Leads
Episode 142: Getting More Leads With Our DUAL LEAD FLOW Strategy
Episode 141: How To Build Indestructible Wealth USING THE INFINITE BANKING CONCEPT
Episode 140: How To Hire The Right People & Keep Them For A Lifetime
Episode 139: Achieving Multi-Millionaire Status As A Gym Owner
Episode 138: Here are my 4 years of P&L statements
Episode 137: Sales Jedi Training
Episode 136: Unlocking Profitable Reviews: Shannon's Success Blueprint
Episode 135: Growing & Scaling To Multiple Locations Without Screwing Up Your Life
Episode 134: Gym Owners, Ready to Pass the Sales Torch?
Episode 133: The Top 6 Mistakes Personal Training Studio Owners Make
Episode 132: OBJECTION HANDLING MASTERCLASS! You're going to get them no matter what, so may as well learn how to handle them!
Episode 131: The 5-Step Sales Process We Use To Sell $3k Programs (without any 1:1 PT sessions)
Episode 130: Overlapping PT: The new "Session Type" that is the key to 75%+ profit margin + ultimate SCALABILITY
Episode 129: The 4 Main Roles and Compensation Plans To Hit 30-50% Net Profit
Episode 128: The Proven, DFY $10K WEEKEND PLAYBOOK Workshop
Episode 127: How To Convert Gym Profits Into Mailbox Money
Episode 126: I can vividly remember asking for $840 for a 12-pack of 1-on-1 personal training sessions back in 2018.
Episode 125: How I brought in 43 Highly Qualified Organic Leads in 60 seconds.
Episode 124 - Fueling Success: A Deep Dive with Jennifer Broxterman of Prosper Nutrition Coaching
Episode 123: Unveiling the Secrets to Thriving in a Fitness Recession with Guest Jeff Weinach
Episode 122: Overcoming Imposter Syndrome And Powerful Visualization Techniques With Guest Mark England
Episode 121: How to Get and Nurture 100+ Leads Per Month without Burning Out
Episode 120: Gym Goldmine Mastering Funding, Credit, & Cash Flow To Bankroll Your Fitness Empire
Episode 119 : Good to Great: Turning Your $100k Profit Gym into a $300k Powerhouse!
Episode 118: Interview with Corey Willis on how he went from $99 ACV to over $1,000
Episode 117: ADS EATING YOUR PROFIT? Learn the 1-Client Break Even Strategy
Episode 116: How To Make The 6-Week Challenge Work in 2023
Episode 115: How Scott & Dave Would Double Revenue at Orangetheory Fitness in One Year
Episode 114: How Desiree McCullough Made in $43,000 In 30 Days
Episode 113: How We’re Getting To $1m In Revenue Faster Than We Ever Have With Our 7th Gym
Episode 112 : How we changed our sales process and went from $4k in new business per month to $40k in new business per month
Episode 111: 6-Figures In Tax Savings For Gym Owners: The Top 15 Fully-Legal Tax Write-Offs & Credits.
Episode 110: The 3 Biggest Roadblocks To A Self Sustaining Gym, And How To Overcome Them.
Episode 109: How To Attract, Hire, And Develop Coaches & Trainers That Will Allow You To Replace Yourself.
Episode 108: TACTICAL TRAINING: The 7-Minute Sales Script We Used To Sell $40,670 In New Business In 4-Weeks.
Episode 107: TACTICAL TRAINING: What To Focus On If You’re Above $100k Profit Vs. Under $100k Profit.
Episode 106: Starting My 7th Gym: A Tactical Analysis Of The Deal And Model.
Episode 105: Tactical Business Training: Acquisition To Combat The Summer Slowdown.
Episode 104: How To Design A 9-Week Signature Program That Sells For $2,000 to $8,000
Episode 103: How To Scale A Massively Profitable Gym That Can Run Without You.
Episode 102: TACTICAL TRAINING: How To Scale To Multiple Locations Without Risking Everything
Episode 101: What To Expect In The Next 100 Episodes… LFG!!!
Episode 100: Commercial Lease Tactical Training- How Not To Lose Your Ass.
Episode 99: A True Underdog Story- With Gym Owner Hugh Green
Episode 98: How To Generate High-Ticket Leads 100% Organically, With Will Schiller.
Episode 97: Becoming A Pro At Behavior Change, With Dr. Janine Stichter and Scott Schutte.
Episode 96: Incredible Coaching Skills To Help Your High-Ticket Clients With Mindset With Mark England Co-Founder & Head Coach Of Enlifted.
Episode 95: The Orange Beard Of Wisdom, Josh Price… And Lessons Learned From Over 6 Years Of Business Mentorship.
Episode 94: Finding your 2nd in command, so you can scale up and out- Justin Poulet, Partner and Client Success Director of Clients & Community.
Episode 93: Fix Your Gym In 15 Minutes: Turning "Dead" Leads Into Thousands Of Dollars
Episode 92: The One Fitness Business Event You Don’t Want To Miss- With Tim Lyons And Randy Angsten
Episode 91 - Fix Your Gym In 15 Minutes: From Bricks and Mortar to Digital Domination- How To Make Big Bucks with Online Coaching
Episode 90 part 2: Facing Failure And Bankruptcy As A Gym Owner
Episode 89: Part 1. Facing Failure And Bankruptcy As A Gym Owner
Episode 88: How Gym Owner Taylor Hutchinson modified his 6 Week Transformational Almost Overnight To Instantly Smash All-Time PR Revenues
Episode 87: Fix Your Gym in 15 Minutes The 6 Most Common Problems Gym Owners Make With Their Offers & Price Sheets
Episode 86: Google Analytics 4 And How Reviews Give You An Unfair Advantage - With Andres Escobar, Founder of ReviewBiz.io
Episode 85: Making Huge Profits With Delivered Meals To Your Clients- With Todd Abrams, The CEO & CoFounder of Icon Meals
Episode 84: No More No-Shows… Maximizing Paid Ads ROI
Episode 83: How To Handle Objections Without Sleazy Tactics
Episode 82: If I was broke and I had to do it all over again
Episode 81: What Does Gym Owner Freedom Look Like To You?
Episode 80: Austin Garber: From Rookie Independent Personal Trainer to Gym Owner in 10 months
Episode 79: The True Story Of How Shannon Logan Reclaimed Her Gym and Her Life After Years Of The Grind.
Episode 78: Scaling the 1on1 coaching experience with simple technology with Trevor Wittwer.
Episode 77: PT Legends LIVE Training: Overlapping PT... Overcoming The 1-on-1 Personal Training Bottleneck.
Episode 76 - How Gym Owner Robert Gill Reversed His Failing Gym And Personal Finances In Just 4 Weeks
Episode 75 - LIVE Training: ABC- Always Be Coaching (Not Closing!)
Episode 74 - LIVE Training: The Tom Brady Offer You Need To Win In Your Business
Episode 73 - The Ongoing 1099 Contractor vs W-2 Employee Debate With Gym Lawyer’s Attorney Matthew Becker
Episode 72 - LIVE Training: 💎 The Flawless Renewal System- Renewing High-Ticket Clients at > 90%
Episode 71 - PT Legends LIVE Training: The 7-Minute Phone Call That Made Us Over $40,000 In Our First Month
Episode 70 - The Fortune Is In The Follow Up - With Dustin Bogle
Episode 69 - LIVE Training: Building Out Your Field Of Dreams High-Ticket Transformational Offers!
Episode 68 - Unplugged From The Matrix - How Robert Sold $40k in New Business in 1 Month!
Episode 67 - PT Legends 2.0 - The Future Of Everything
Episode 66 - When Is Franchising Worth It in the Personal Training World? with Jeff Larsh and Dan Visentin
Episode 65 - Your Story Is The ONLY Sales Script That Matters
Episode 64 - How To Build Out a Nutrition / Transformation Coaching Program That Is ACTUALLY Worth $3,000-8,000
Episode 63 - Special Guest Jason Brown - From CrossFit Gym Owner The GOAT Of Exercise Programming & Creator Of The Conjugate X Conditioning Method
Episode 62 - A Debrief Of My Epic Trip To The 2022 Funnel Hacking Live Event & Acceptance Of My 2 Comma Club Award
Episode 61 - The Evergreen Online Coaching Strategy That Will Always Work, Even When The Platforms Change
Episode 60 - How To Get A Blackbelt In Handling Sales Objections - with Joe Marcoux and Jeff Burlingame
Episode 59 - How To Double (2X!) Your Group Membership Rates In 1 Day
Episode 58 - Special Guest Bryce Henson, The New CEO Of Fit Body Boot Camp
Episode 57 - How Gym Owners Can Scale WITHOUT Taking On The Risk Of a 2nd Location
Episode 56 - Scott Rammage Teaches How To Use A Podcast To Create Authority In Your Space
Episode 55 - The One Daily Action That Will Make You Your First Million
Episode 54 - How To Crush Being A Nutrition Coach With Expert Jennifer Broxterman
Episode 53 - 3 Reasons Why the $599 6-Week Challenge Will Kill Your Gym
Episode 52: The Legend Of Online Coaching, Will Schiller With New Age Coach
Episode 51: The One Thing You Need To Do To Keep Clients Forever
Episode 50: 1 Year Anniversary- The Latest Strategies & The New PT Legends
Episode 49: How Finding Your ONE Thing Will Change Your Life
Episode 48: How much would you pay to get in the best shape of your life?
Episode 47: What Personal Training & Health Certifications Are Actually Worth The $$?
Episode 46 - Online Training Sucks… Buyer Beware!
Episode 44 - Mindset and Mental Health with Colm O’Reilly
Episode 45 - $200,000 Lessons for Independent Personal Trainers
Episode 43 - How To Defeat The Dreaded Spousal Objection
Episode 42 - PushPress CEO Dan Uyemura On Evolving Intelligent Software For Gym Owners
Episode 41: The NEW Book That Every Fitness Business Owner Needs To Read
Episode 40: PT Legends Saved My Gym, With Matt Chenard
Episode 39 - How To Get A Low Cost Per Lead On Facebook & IG Ads
Episode 38: How You Can Get On A Podcast As A Guest
Episode 37 - The War in Ukraine & Its Effect On Studio Owners
Episode 36: Special Guest Andrew Frezza- How To Be A Rockstar Coach
Episode 35: PSA (Public Service Announcement)- How To Handle The Fear When Your Leads Have Been Cut By 80%
Episode 34: The #1 Quality You Need In A New Hire To Avoid A Disaster
Episode 33: The #1 OG PT Legends - Deonte Mason and Laken Summerville
Episode 32: A Must Listen - 6 Steps To Get Your Closing Percentage To 100%
Episode 31 - Why Personal Trainers NEED To Offer High-Ticket Programs If They Want To Make Money AND Have A Life
Episode 30 - Why The Highest Profit CrossFit Owners Add High-Ticket Offers Into Their Gyms
Episode 29: Why We Settle For Less In Our Business, And Dave’s Colossal Rejection
Episode 28 - What I Learned When A Competing Gym Moved In Next Door And Shared A Wall With Me
Episode 27 - The Best Bolt-On Added Revenue Stream To Add To Your Gym
Episode 26 - Perfecting The Personal Training Model with Jeff Larsh and Dan Visentin (Greenlight Personal Training)
Episode 25 - How to Overcome the Hardest Sales Objection in The Game
Episode 24 - The Elephant in the Room - How Much Does Mentoring Cost?
Episode 23 - The #1 Thing You MUST Have To Build a 7-Figure Fitness Business
Episode 22 - Facebook Ads Are Dead
Episode 21 - How True Core Gym Owner Shannon Logan Smashed Her Glass Ceiling by 140%
Episode 20 - Behind The Curtains - How to Fulfill a $2-7k Transformational Offer
Episode 19 - Nutrition Coaching Pitfalls And Best Practices With The HSN Expert, Nicole Aucoin
Episode 18 - How To Mop Up The $40k That’s Laying Around Your Gym
Episode 17 - We Were Wrong! Group Training May Be The Best Business Model
Episode 16 - Does High Ticket Equal Hard Sales?
Episode 15 - How to Hire a VA To Save Time As a Gym Owner - Special Guests Scott Rammage and Josh Price
Episode 14 - Why Your Business Plan is a Waste Of Time
Episode 13 - Does a high ticket or high ARM model work if I have a Crossfit gym?
Episode 12 - The 2 Biggest Reasons Why Your Fitness Consultations Suck -
Episode 11 - Is Online Training the Golden Goose?
Episode 10 - Why 63 Is Our Favorite Number
Episode 9 - Why I Have A Death Calendar On My Office Wall
Episode 8 - How To Overcome Fear And Charge Your True Value
Episode 7 - The Surprising Number Of Times Police, Fire, Or An Ambulance Been To Our Locations
Episode 6 - How Covid-19 Saved Our Fitness Business
Episode 5 - Why We Sucked For 8 Years Release Date
Episode 4 - The 7 Minute Call That Made Us $42,000 in 4 weeks
Episode 3 - Best Fitness Model Debate: Group vs. 1:1 vs. Semi-Private
Episode 2 - How To Charge $111-$222 Per Semi-Private Session
Episode 1 - Broke Personal Trainers To 7-Figure Business Owners.