All Episodes

S3 E69: The Ontology of Brand (Pt 3): Building Distinctive Assets and Smashing Your Brand

S3 E68: The Ontology of Brand (Pt 2): Strategy Outputs, Decision Infrastructure, and Scenario Modeling

S3 E67: The Ontology of Brand (Pt 1): How It’s Measured, First Principles, and Why Buyers Buy

S3 E66: Where Marketers Contribute the Most Value: Identifying Demand and Innovation

S3 E65: Why Costco Engineers Against Impulse Purchases, How Honey Collapsed in One Video, and the Quantum Shift Marketing Needs

S3 E64: Using AI to create Audio Brand Assets, Magnum ASMR, and Sonic Spillage

S3 E63: How 150 Brands Achieved Disproportionate Growth, Making Bluetooth a Household Name, and The Category Fallacy

S3 E62: Play-Doh’s former VP of Marketing, Leigh Anne Capello, on the brand’s distinctive scent, future thinking, and sensory branding

S3 E61: Evolved Brand Building: The Case for Immersion as the Multiplier

S3 E60: Christmas’ Brand Heritage: Ritualistic Architecture and How Brands Culturally Embed

S3 E59: Positive Wastage: The Brand Growth You Didn’t Intentionally Create

S3 E58: Building Your Personal Brand as a Marketer: Job Proofing Yourself and Navigating a Tactic-Obsessed Marketplace

S3 E57: One Brand, 28 Retail Stores Launched: Marketing Tactics Are Overrated; What Really Drives Growth

S3 E56: How Marketers Are Made: The Origin Story of Two Professionals Who Didn’t Plan This

S3 E55: Career Doubt in Marketing: Setback Stories, and How to Persevere (with Chanel Clark)

S3 E54: Rogue Brand Building Stories feat. Bumble, Red Bull, and Jeep

S3 E53: Marketers vs Scope Creep: When Projects Unravel, and How to Hold Them Together (with Ben Reeves)

S3 E52: How Play-Doh’s brand distinctiveness was discovered, not created

S3 E51: The Friends Theme Song: The Perfect Distinctive Brand Asset

S3 E50: Lessons from 50 Podcast Episodes: Production Costs, Most-Downloaded Episodes and How Podcasts Attract Clients

S3 E49: Marketing’s Turbulent People Puzzle: How Recruiters Win While Marketers Burn Out (with Gerard Doyle)

S3 E48: Should You Bother Making Your Brand Unique?

S3 E47: When Marketers Market Themselves: The Pressure to Be Perfect and Why Self-Promotion Feels Unnatural (with Chanel Clark)

S3 E46: The Marketing Objectives Paradox: Promises Get Remembered

S3 E45: Marketers vs. Client Beliefs: Why Alignment Outperforms Persuasion (with Ben Reeves)

S3 E44: The Referral Drought: A Service Portfolio Issue, Not a Promotion Problem

S3 E43: Marketing Spend vs. Agency Overheads: How Pastries, Drinks Trolleys, and Ticket Clipping Bloat Your Invoice (with Gerard Doyle)

S3 E42: Uber, Kit Kat, and Laptop Bags: A Simple Way to Explain Differentiation and Distinctiveness to Stakeholders

S3 E41: When Marketers Hit Burnout: Navigating Boundaries, Workload, and Identity (with Chanel Clark)

S3 E40: Queensland, Thrills, and Brands: How To Explain Positioning to Stakeholders

S3 E39: When Marketing Is Reactive: You Ship, You Pivot, You Drift

S3 E38: Short-Term B2B Sales: A Go-To Playbook

S3 E37: Proving Brand Drives Growth: Metrics That Change Minds (with Chanel Clark)

S3 E36: When Marketing Transparency Backfires: Share Outcomes, Not Ammo

S3 E35: The Theatre of Pitching: How Agencies Win, Lose, and Burn Budget (with Gerard Doyle)

S3 E34: Brand Building Buy-In: What Changes Stakeholder Minds

S3 E33: 6 Marketing Campaigns That Backfired: When Interdependencies Break (with Ben Reeves)

S3 E32: Marketing Partnerships: More Than Business Tinder

S3 E31: A Brewery Isn’t a Pub: How Company Competency Shapes Marketing

S3 E30: Why Your Marketing Job Feels Unsatisfying

S3 E29: Not-So-Rapid Fire Q & A: Senior Marketer Edition

S3 E28: Same Goal, Different Game: Promoting Products vs. Services

S3 E27: Marketing to Your Boss: Let’s Pull Teeth!

S3 E26: Peddling Poison: When the product sucks, can marketing save the day?

S3 E25: Effectively Selling Marketing Expertise; Tales, Tactics, and Frameworks!

S3 E24: Breakup Advice for Marketers; When to Leave Your Employer

S3 E23: Pricing Debate: How high is too high?

S3 E22: Lessons from 22 Podcast Episodes; Building Parasocial Relationships, Crafting Stories, and Repurposing Content Effectively

S3 E21: Taming unrealistic expectations (The marketer’s survival guide (Pt 2))

S3 E20: Taming Unrealistic Expectations: The Marketer's Survival Guide (Pt 1)

S3 E19: Could the Fyre Festival Work for B2B SaaS?

S3 E18: The Hidden Costs of Bad Customers! Are You Losing Money?

Growth Playbook: Lessons from Zoom, Netflix, Hubspot, Figma…..and Travolta 🤔

Why Your Marketing Isn’t Delivering Quick Wins

Outsource Your Marketing Wisely: What Works, What Doesn’t, and Why

How to Slash B2B Sales Cycles and Manage Investor Expectations

Unusual, Effective Marketing and Sales Tactics for B2B Companies

So, you're getting ghosted after the demo?

Is CAC A Waste Of Time For Mid-Sized Companies?

Should you hire a lead gen agency?

Ask your customers these questions to make more money!

What should a startup's marketing budget look like?

Who the F*$^ do we target?

Marketer: Can we hire a product positioning consultant? CEO: Why???

CEO: What marketing and sales metrics should I be tracking?

Product Manager: I'm not talking to customers. CEO: F&$*

Marketing and Sales: We don’t know what to do!!! Help!

'Our startup is under board pressure to make sales. Help!'

Marketing: "We want to focus on branding." Sales: "How about No??"

A Short Story: How I Got My First Customer

Decoupling, Waking up at 3am, and Filling The Void, with Toby Jenkins

First Hires, Working Exclusively With People You Like, And How You Make Sure You Get Paid, with Cameo Ashe, Founder of Lemonade Beach

A Short Business Story: What It's Like To Be On The Bottom Of A Social Media Pile On

Riding the Tech Startup Rollercoaster, Managing Chronic Fatigue, and Surviving a Sharp Downturn, with TalentVine Founder Justin Falk.

Buying a Business at 22, Rejecting Luck, and Walking a Mile In Someone Else's Shoes with Dan Scougall, Founder of Next Level Taxation

Doubling Your Revenue, When Niching Goes Wrong, and How Forgiveness Grows Your Business, with Mitch Hills, Founder of Mastered Marketing.

Starting a Company During Covid, Improving Financial Literacy in Business Owners, and Refusing To Wear Ties with Morgan Wilson, Founder of Creditte

The 3 Year Rule, Persevering When You Want To Shut Your Business, and What Your Startup Will Do For Your Personal Growth, with Switchnode Co-Founder Nathan Smith.

Teaching 1 Million Kids How To Play Chess, and Achieving Success Against The Odds, With Chess Mates Founder Ash Reddy

Surviving Covid In Hospitality, Early Business Lessons, And Knowing What Advice To Take, with Snag Studio Founder Sala Rankine

Finding Your Voice, Going Viral on TikTok, and Voquality, with Voice Coach Sally Prosser

Profit By Design, Customer Centricity, And Segmenting Your Customers on What They Value, with Mark Hocknell

You're Not Selling What You Think You Are, Outsmarting The Incumbents, And Sales Meetings Gone Wrong, with Gavin Tye, Founder of Sales Market Fit

Building A Business As A Teenager, Firing Your Customers, And Becoming An Author, With Jason Andrew, Co-Founder of SBO Financial

Why Marketing Plans Are Dead, Saas, Sass, And Building A Consulting Business With Louise Flynn, Co-Founder Of Bright Canvas

Building 3 Companies, Succeeding Young, and The Importance of Healthy Living with Sarina Eggers, Director of Business Kitz.

Navigating The Travel Industry During Covid, Chaotic Clients, And Creative Startup Tactics, With Jack Buscombe And Gauranga Magriplis of Airshare

A near death experience, manifesting your own redundancy, and a year of no buying with Rachel Smith

Selling your house to bet it all on a Startup, earning no revenue for 6 months, and lessons learned from 2 deployments in the army with Tim Walmsley

Closing Down 2 Tech Companies, Challenges Hiring Agencies, And The Benefits Of A Distributed Team With Holly Cardew

A Cold Calling Nightmare, Getting Promoted Before You're Ready, and Business to Enterprise Selling with Gavin Tye

When your world falls apart, the pain of losing clients, and the art of leadership with Sonia McDonald

A Challenging Experience on Stage, How Facing Your Fears Is Overrated, And How Enmeshment can affect your career with Jack Ferguson

When the GFC hits, Logistical Nightmares, and when taking on a big industry goes wrong with Gerard Doyle

Teaching Entrepreneurship to Children, Juggling 3 Major Roles, and when Public Speaking Goes Wrong with Sharon Hunneybell

When Relying on Others Goes Wrong, Questioning Whether You Are On The Right Career Trajectory, And The Importance of Strong Hires with Demetrio Zema

Bouncing back from Bankruptcy, the Imposter Syndrome, and the struggle of maintaining culture as your company grows with Chad Renando

Discontinuing a Tech Startup, The Solopreneur Life, and deciding not to do medicine with Dr Emily Vertege

Fil Cristaldi on why you shouldn't do what your clients ask, awkward on-stage experiences, and the struggle of managing your pipeline.

Matt Tomlins on why he isn't seeking a mentor, why he doesn't rely on anyone else, and what it's like to try to have someone try and kick you out of your own company.

Paul Bennetts on making Superannuation interesting, why Ideas are underrated, and how he partnered with High Profile Investors.

Justin Falk on Starting a Business in an Industry you haven't worked in, Micro KPI's, and rebelling against society's expectations.

Philip Sheen on Mental Health in Business, the Evolution of the Music Industry, and the Art of Storytelling

Toby Jenkins on Negative Visualisation, Seeking Discomfort in Partnerships, and his experience as an Olympian

Mark Hocknell on Customer Centricity, Net Promoter Scores and Managing Your Team.

David Kaity on using psychographics to profile your customers, writing a book to educate the market, and why you don't need a Real Estate agent to sell your house.

Rhonice Ferguson on what school is for, why strikes are often unproductive, and the importance of encouraging men to become teachers.

Graeme Ferguson on how stress nearly wrecked his career, why you shouldn't give second chances and timeless principles learned from 40 years in the workforce.

Holly Tattersall on Women in Digital, Embracing Salesmanship, and the Diversity Catch 22

Matthew Kelly on the difficulties of building a company when you‘re not a salesman, firing a rockstar employee, and the importance of iterative marketing.

Nicholas Heaney on the dangers of outsourcing Tech, dealing with social stigmas and the rollercoaster of raising capital.

Chris Macaulay on how the Lean Startup Failed him, the pain of multiple pivots and the art of Enterprise Sales.

Gail Creighton Davies on communication skills learned through adversity and growing up in Northern Ireland

Dr Glen Richards on Financial Adversity, Surviving within your own company and Entrepreneurial Seizures.

Steve Baxter on Shark Tank, The NBN and the state of Entrepreneurship

Joe Fox on Marketing Ad Spends, Branding and Managing Stress

Paul Davies on B2B Sales Tactics

Dr Catherine Ball on the future of Drones, Innovation Fusion and turning down Q and A

Mitch Hills on Starting a Business at 16, Building an App without investment and knowing when to quit

Tanya Williams on Tradigital Marketing, conquering Self Doubt and the role your Digital Footprint plays in your Career

Tres West on Lean Startup, Chasing Investment and how the Startup Ecosystem Operates

Nathan Hoad on Coding, Internal Communication and Productivity