All Episodes

Creative Diversity Explained: The Who/What/How Triangle Driving Our Top Scaling Ads

Your Winning Meta Ad Will FAIL on YouTube Unless You Do This

Create Winning Video Ads in 15 Minutes (My Custom GPT Workflow)

Only 1% of Businesses Know Their LTV (Are You Guessing Your CAC?)

Ad Creative Winners vs Losers: Hooks, Bridges & UGC That Actually Convert.

The #1 Hire Scaling DTC Brands Are Making in 2026

We Roasted Real Ads! What Separates Losers From Winners

The Authority Gap: Why Your VSL Feels Untrustworthy

The 4 Creative Frameworks Behind Million-Dollar Ads

5 DTC Ad Mistakes Costing Brands Millions — Just One Can Transform Your Performance

From $100K to $1.5M Ad Spend in Four Months – Strategy & Tactics To Scale with Sohail Chatur

The Death of VSLs (And How to Win in 2026)

2025 Year In Review & 2026 Predictions