All Episodes
The Steel CodCast — 124 episodes
Pre-Rinsing Dishes: The Dishwasher Mistake Salespeople Must Address
Washer Cycles Explained: Why Customers Never Leave “Normal”
Speed Queen TC5 vs LG: The Laundry Debate Salespeople Must Understand
Overloading Dishwashers: The Customer Mistake Salespeople Must Address
Features Don’t Sell Appliances (Here’s What Customers Actually Want)
Speed vs Relationship: The Sales Debate Everyone Gets Wrong
Grills vs Griddles: Why the Industry Is Quietly Moving Away from Grills
Refrigerator Drawers vs Beverage Centers: Why Salespeople Sell the Wrong Appliance
Top vs Bottom Freezer: Why Customers Default to the Wrong Choice
Coyote Grills and the Outdoor Gap (What the Power Index Reveals)
Why Gaggenau Gets Overlooked (And How to Sell It Properly)
Why You Shouldn’t Sell Sub-Zero, Wolf, Cove
Why Manufacturer Reps Don’t Change Sales Behavior (The Real Problem)
The Problem with Château Ranges: Why Salespeople Misposition Them
LG vs Bosch: What the Power Index Reveals About Customer Decisions
Compact Laundry Explained: Why Salespeople Get This Wrong
LG vs Electrolux Washer Comparison: Performance, Features, and Value
Fisher & Paykel vs Viking: Reputation vs Reality
If Retail Doesn’t Support You, You Won’t Sell (Manufacturer vs Retail Reality)
Why Salespeople Struggle to Sell Luxury Appliances (And How to Fix It)
Are Color Appliances Worth It for Customers? Trends, Risks, and What to Know
DCS vs Wolf Grills: Brand vs Performance (They’re Not the Same)
Convection vs Air Fry: Helping Customers Understand the Difference
U-Line vs Marvel: Why Specs Won’t Help You Choose
Artisan vs Alfresco Grills: Same Company, Very Different Buyer
Why Appliances Don’t Sell Themselves (Manufacturer vs Retail Reality) Ft. Jonathan Basalyga
Elite Salespeople Don’t Sell Appliance Packages (Here’s What They Do Instead)
Your Appliance Package Won’t Match (And Nobody Tells You This)
Why Your Induction Cooktop Scratches So Easily (And It’s Not a Defect)
Stop Using Pods: Why Liquid Detergent Works Better
Front Load vs Top Load Washers: This Isn’t a Fair Fight
Why Fridge Ice Makers Keep Breaking (And It’s Not the Brand)
The “Bad Customer” Myth: The Hardest Customers to Handle (Part 2)
The “Bad Customer” Myth: You’re Looking at This All Wrong (Part 1)
Why Your Appliance Keeps Tripping the Breaker (It’s Not What You Think)
Beverage Center vs Wine Unit: Why This Decision Gets Messed Up
BlueStar vs Thermador: Raw Power vs Controlled Cooking
Electric vs Gas Dryers: Why It Matters Less Than You Think
Weber vs Napoleon: The Grill Leader Isn’t Who You Think
Why Salespeople Struggle With Silence (And Why It Matters)
Vent-A-Hood vs Best: Why CFM Doesn’t Tell the Whole Story
Sub-Zero Classic vs Designer: Why This Choice Matters More Than You Think
Miele 5000 vs 7000 Dishwashers: More Features Doesn’t Mean Better
Gas vs Charcoal Grills: Flavor vs Convenience Isn’t the Real Debate
Why Your Clothes Feel Damp After Drying (And Why That’s Normal)
Why Appliance Sales Break Down After the Sale | Natalie Rotem
The Most Dangerous Question in Appliance Sales (And How to Answer It)
Why Your Washing Machine Gets So Loud (And When It’s a Problem)
Do You Need Make-Up Air? The Truth About High CFM Range Hoods
Is Induction Cooking Safe? How to Answer Without Fear or Confusion
Smart vs “Dumb” Appliances: The Only Features That Actually Matter
True vs Sub-Zero Ice Maker Comparison: Which is better?
Movement Isn’t Progress: The Sales Mistake Costing You Deals | Eric Agren
Appliance Knowledge Is Killing Your Sales (If You Use It Wrong)
Samsung vs LG Refrigerator Comparison: Which Brand Actually Cools Better?
Miele vs Cove: Who Builds the Best Dishwasher?
Speed Queen TC5 vs TR7: The Internet Is Getting This Wrong
Steam Oven vs Speed Oven: They’re Not Even Competing
Gas vs Induction: The Debate Is Already Over
Selling to Affluent Appliance Buyers: What Most Retailers Get Wrong | Chris Riley
Elevation vs Upselling: The Sales Skill Most Appliance Pros Need to Learn
Why Modern Ovens Take Longer to Preheat (And Why That’s Better)
LG vs Samsung Front Load Washers: We’ll Tell You Which Is Better
SKS Luxury Laundry: A Bold New Category or a Huge Risk?
Remote Diagnostics Explained: The Smart Feature Salespeople Ignore
Why Modern Dishwashers Take So Long (And Why That’s Actually Better)
Why Great Ventilation Companies Stay in Their Lane | Yeana Hu
How Appliance Salespeople Build Builder and Designer Relationships
More CFM Is Not Better: How to Actually Size a Range Hood
Wolf vs Thermador Gas Ranges: We’re Picking a Clear Winner
Bosch vs Miele Dishwashers: We’re Picking the Better Dishwasher
Why Steam Ovens Get Oversold and Who They’re Actually For
Why Your New Refrigerator Sounds Louder and When It’s Actually a Problem
What Designers Really Think About Appliance Salespeople | Rachel Cervos
Follow Up Isn’t Checking In: How to Control the Deal Before It Drifts
Induction Cooktops Make Noise and Why That’s Not a Defect
Why Hestan Cue Feels Like a Cookware Upsell and How to Position It as a Differentiator
Smart Food ID Might Be the First “AI Feature” Customers Actually Want
Miele TwinDos Feels Like a Miracle Until Expectations Get in the Way
Zephyr HyperCore Induction Sounds Like a No-Brainer but Isn’t
Why Escalations Happen and How to Prevent Them Before They Start
“Playing It Safe” Caps the Sale and Hurts the Customer
Air Sous Vide Isn’t the Same as Real Sous Vide and Why That Matters
Sub-Zero’s Spill-Resistant Shelves Are Easy to Oversell
SlimTech Refrigerators Confuse Customers and How to Explain Them Clearly
Maytag Pet Pro Creates Trust or Regret Depending on How You Sell It
“Marine Grade Stainless” Still Fails Without the Maintenance Conversation
Giving Appliance Customers an Exact ETAs Is the Fastest Way to Create a Fire Drill
Why Selling Warranties at the End of the Sale Creates Instant Distrust
Why “Best Drying Ever” Can Hurt the Sale of Bosch CrystalDry
The LG Door-in-Door Keeps Getting Oversold and How to Position It Correctly
Inverter Microwaves Deserve More Than a Check-the-Box Sale
Why HotLogic Sounds Like the Future of Cooking but Isn’t
Why Fingerprint Resistant Stainless Keeps Disappointing Customers
Some Appliance Brands Are So Close to Winning but Still Miss the Mark with Stuart Stone
“Appliances Don’t Last Like They Used To” Is the Objection You Cannot Dodge
Auto Cook Features Impress in the Showroom but Fail in Real Kitchens
Whirlpool’s 2-in-1 Removable Agitator Needs Clear Guardrails
Thermador Refrigeration Gets Overshadowed by the Rest of the Suite
Why Steam Closets Are Misunderstood on the Sales Floor
Samsung’s AI Cooking Creates More Questions Than Confidence
“Free Delivery” Is the Most Misunderstood Objection in Appliance Sales
“I’m Just Browsing” Is Not What Appliance Customers Mean
Why JennAir’s Obsidian Interior Complicates Suite Selling
Why Dacor’s Induction Noise Reduction Needs Honest Framing
BlueStar’s X8 Burner Should Sell Itself When Explained Correctly
Samsung Oversold FlexDuo and Sales Is Paying for It
Bosch Is Undermining Its Own Drying Story
Why GE’s No Preheat Air Fry Was Doomed by the Promise
Thermador ExtraLow Creates a Risk No One Explains
The Way LG InstaView Is Sold Makes It Easy to Dismiss
Stop Calling It a Fast Cycle: Why Miele’s QuickIntenseWash Cleans Better
How Sub-Zero’s Air Purification Actually Preserves Food
How Thermador’s Star Burner Delivers Control, Not Just Easy Cleaning
Calling It an Extra Fridge Misses the Point of Fisher & Paykel CoolDrawer
Hedging TurboWash Hurts the Sale: How LG’s Fast Cycles Actually Clean Better
Stop Selling Samsung Family Hub Like a Screen: How to Position It So It Actually Sells
Is Speed Queen Really Built Like It Used to Be? What Laundry Customers Need Explained
Is Samsung’s Auto Open Door a Gimmick or a Game Changer for Refrigerator Sales?
Miele AutoDos & PowerDisc: Why the “Subscription” Isn’t the Problem
Why LG Inverter Motors Matter More Than You Think
GE One Step Wash & Dry: How to Set Expectations the Right Way
Why Frigidaire’s Pizza Mode Is a Sales Mistake If You Lead With Pizza
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