All Episodes

#218 How to move your organisation from AI curiosity to AI capability, with John Munsell

#217 The Number One Reason Why Business Transformations Fail

#216 Leadership in the AI Era: Why Trust, Feedback and Psychological Safety Matter More Than Ever, with Guest Emma Collyer

#215 AI Leadership and Trust: How Leaders Can Adopt AI Without Losing the Human Edge with Guest Arshavir Blackwell, PhD

#214 AI in Marketing 2026: What 1,400 Marketers Reveal About ROI, Governance and Scale

#213 Leadership in the AI Era: Why Clarity Beats Speed When Everything Accelerates

#212 Decision Fatigue in Leadership: Why Strategy Feels Heavier Than It Should

#211 How Business Leaders Must Evolve as Their Company Grows – with guest Adam Hamadache

#210 – 3 Reasons Why Your B2B Strategy Will Fail Until Your Leadership Culture Matches It

#209 Why B2B Marketing Feels Boring and How To UnBore It – with Bill Reynolds

#208 B2B Leadership Culture Starts With You (Whether You Like It or Not)

#207 This is What B2B Leaders Get Wrong About Their Products and People

BONUS: AI Isn't the Point. You Are.

#206 Employer Branding Budget for 2026 – Budgeting Tips For Story-Driven Plans

#205 Navigating AI-Driven Change: Why Emotional Commitment to Your Business' Story Is Key to Success

#204 What is Business Storytelling? It's a Messaging Framework, Not Telling Insignificant Tales

#203 How To Build A Story-Driven Business, Step By Step

#202 From Talent Shortages to Talent Magnetism as a Growth Strategy

#201 How Business Storytelling Transforms Your Influence as a Leader

#200 The Future of Work Isn't Coming—It's Here. Are You Still Marketing Like It's 2019?

#199 Brand Affinity: Why Your Employees Need to Love Your Strategy

#198 The CEO as Chief Storyteller: Leading With Narrative Power

#197 From EVP to Impact: The Death of Corporate Fluff

#196 The Talent is the Hero: A Leadership Shift That Changes Everything

#195 Unlock Your Culture Code: The Secret to a Story-Driven Brand

#194 From Employer Brand to Business Strategy: The Power of Story-Driven Positioning

#193 Why Employer Branding Is a Strategic Leadership Opportunity

#192 Storytelling: The Most Underrated Leadership Skill in Business, part 2

#191 Storytelling: The Most Underrated Leadership Skill in Business, part 1

#190 11 Steps to Matching Minds with Mission (Magnetic Employer Branding Method™)

#189 Brand People Like Best Companies Do, Not Just Products

#188 Unlocking the Secrets of Story-Driven Employer Branding: Chapter One of My New Book!

#187 How tech company Mitgo found success with employer ambassadors

Airbus Finland Does It: Employer Branding Breakthrough

Bonus Ep. 01 | About the book, death and new beginnings | Sep 28, 2024

#185 Discussing Employer Branding Career Path Triumphs and Challenges with Guest Maiju Karppinen

#184 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 2

#183 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 1

#182 Behind the Scenes - I'm writing a Game-Changing Book about Employer Branding

#181 How building your Magnetic Employer Brand is like dating – part 2

#180 How building your Magnetic Employer Brand is like dating - part 1

#179 Unlock Your Potential: The Power Of Self-awareness For Career Growth

#178 Building a Stellar Career Path in Employer Branding

#177 Targeting in Marketing for Active and Passive Job Seekers

#175 Crafting an Irresistible Employer Brand: The Modern EB Leader's Playbook

#174 The Evolution of Employer Branding From Zero to AI - with Guest Jason "Jay" Kipps

#173 Kickstart your employer branding strategy for the new calendar year - A guide for professionals

#172 Is This One of the Best Social Media Recruitment Campaign Ideas?

#171 How appearances influence your career in employer branding

#170 Storytelling in Recruitment Marketing - Inspiring tips

#169 How to successfully develop DEI - Diversity, equity and inclusion in the workplace, with guest Heidi Pech

#168 Introverts in Marketing: My 5 Top Tips and Discoveries Thriving in an Extroverted World

#167 Important Social Media Marketing Trends 2024

#166 Design thinking in employer branding with guest 'Kat on Coffee'

8 steps to upgrade your employer brand marketing plan for 2024

#164 Empower HR Marketing Data with These 7 Concrete Value-Adds

#163 Internal vs external employer brand manager roles in the spotlight

#162 HR marketing vs marketing career in the spotlight

#161 Game-Changing Employer Branding Method for Talent Attraction and Retention

#160 Crafting Recruitment Marketing Messages That Resonate Beyond Clicks on the Job Board

#159 Transparency and authenticity - The foundation for successful employer branding

#158 Building Brand Trust: The Power Trio of Credibility, Authority, and Influence

#157 An Easy Way into YouTube: YouTube Shorts for Employer Branding

#156 Navigating Employer Branding in a World of Hybrid Work

#155 The Art of A Dynamic Content Creation Process in Employer Branding

#154 How to Get Stakeholders' Buy-in To Avoid Road Blocks in Employer Branding

#153 Epic Insight into Internal External Employer Branding

#152 Building a Talent Marketing Career from scratch with guest Claudia Nolan

#151 The Art of Storytelling: How to Use Stories in Your Employer Branding Content

#150 The Employer Branding Edge: 3 Top Strategies Every Modern Leader Should Know

#149 HR professionals: How to get that seat at the executive table - with guest Tammy Alvarez

#148 Supercharge Your Employer Branding and Recruitment Marketing with Data Analytics!

#147 How to achieve a truly relevant employer brand?

#146 Figuring out life, career and being a great boss with Suzy Welch

#145 From recruiting on social media to social recruiting

#144 How to work with Corporate Employer Branding Influencers

#143 How Marketing AI is Revolutionizing Copywriting

#142 Bad communication costs your company $21B a week!

#141 Working with target audiences in HR (talent) marketing

#140 Using LinkedIn Content to Grow reach and Build a Community

#139 Facebook Professional Mode - New Facebook Feature for Professional Content Creators

#138 The Modern Employer Branding Framework You've been Looking For

#137 The Future of Recruiting 2023 - LinkedIn report

#136 Data-driven recruitment marketing – 4 steps to data-driven approach talent acquisition

#135 The secret to creating marketing content your audience wants

#134 - 10 ways to use Instagram Highlights for employer branding and recruitment marketing

#133 TikTok SEO & 4 basic SEO tactics for content creators

#132 Instagram SEO for content creators

#131 Why and how to create high-quality content - 8 tips

#130 Copywriting headlines that win attention

#129 Copywriting for HR - 5 Key Rules when writing content in HR

#128 Social media trends 2023 to watch for in talent marketing

#127 Why HR marketing benefits from short-form videos

#126 Instagram for recruiters - How to use Instagram for recruiting

#125 TikTok for Recruiters - How to use TikTok for recruiting

#124 Personal branding for HR Industry professionals (such as recruiters)

#123 TikTok for employer branding

#122 TikTok for recruitment marketing and talent acquisition

#121 TikTok vs Instagram for talent marketing

#120 The anatomy of best careers sites to convert talents

#119 The DOs and DONTs of executing an employer branding strategy

#118 Can't employer brand? Why developing employer image during recruiting can be the answer!

#117 How do you implement an employer branding strategy?

#116 What is an employer branding strategy and when do you need one?

#115 Rethinking employer branding in the new world

#114 Why you need to stop treating employer branding a recruitment campaign

#113 Why HR owns employer branding and why it actually makes sense

#112 Email marketing as a new asset in your employer branding strategy

#111 Social media trends 2022 paving the way for bigger marketing changes

#110 Why your business marketing is not the employer branding expert

#109 Psychographic segmentation in employer branding

#108 The power of the employer brand

#107 Story messages in talent marketing

#106 Why story works so well in talent marketing

#105 What Is Storytelling Marketing?

#104 The Difference Between Recruitment Marketing And Employer Branding Messages

#103 Developing an employer brand - what needs to happen?

#102 Who owns employer branding and the employer brand budget?

#101 The difference between employer branding goals & recruitment marketing goals

#100 Employer Brand Marketing buzz words uncovered

#99 Modern employer branding vs traditional and why you should care

#98 What if you are unemployer branding instead of employer branding?

#97 Top 3 social media marketing trends 2022 for employer branding

#96 What Your Culture Really Means For Your Employer Brand

#95 What you probably don't yet know about employer brand

#94 Case: Organic Instagram recruitment campaign results, part 2

#93 Case: Organic recruitment marketing campaign for Instagram, part 1

#92 Using Maslow's Hierarchy of Needs in talent communication

#91 Why growth companies should ditch the Fun at Work Culture

#90 Talent marketing on Instagram in 2022

#89 What is employer brand affinity?

#88 The Key Differences between Communications and Marketing

#87 Using persuasive communication in talent marketing

#86 How to become the boss of your professional development in employer branding

#85 How to choose your talent target audiences for employer branding

#84 Choosing target audiences for employer branding? Avoid these 2 common mistakes.

#83 Who exactly are your target audiences in employer branding?

#82 The three characteristics of a great talent marketing communicator

#81 Working as a Creative Employer Brand Content Producer

#80 How to get more out of LinkedIn for employer branding

#79 Working as an Employer Brand Content Manager (series 5/6)

#78 Becoming strategic with employer branding part 2/2

#77 Becoming strategic with employer branding part 1/2

#76 How to build a modern employer brand day-to-day (What tasks I do day-to-day)

#75 Working as a Talent Communication & PR Specialist (series 4/6)

#74 How to get started and get a budget for your employer branding

#73 Working as a Digital Talent Marketing Manager (series 3/6)

#72 How to use Instagram for employer branding and recruitment marketing - 6 basics to get right

#71 Working as a Talent Community & Social Media Manager (series 2/6)

#70 Transitioning in your mind from recruiting to employer branding

#69 Working as an Employer Brand Manager - Modern Talent Marketing Team roles

#68 Social media update for employer branding

#67 How our minds work when we start to activate as job seekers

#66 The product called Unique Employee Experiences in your company

#65 - 3 reasons why you are not getting applications

#64 Work-to-life riddles - What every recruiter and talent marketing pro needs to know

#63 Introducing the Modern Employer Brand Team roles

#62 Candidate communication in modern employer branding

#61 PR and communication in modern employer branding

#60 Employer branding trends in 2021 - Micro-moments

#59 How to use curated content in talent marketing & employer branding

#58 Why your talent marketing easily fails and what you can do to avoid it

#57 My key predictions for employer branding trends in 2021

#56 Getting familiar with Google Analytics

#55 How marketers are using social media (industry report)

#54 Why your talent is the hero in your employer brand -story?

#53 Being more persuasive in talent acquisition

#52 Persuasion in professional talent marketing

#51 If the campaign did not kill your hiring success, what did?

#50 The rise of professional talent marketing and talent marketers

#49 Blogging for Talent Marketing purposes

#48 Why so many recruitment videos fail to deliver

#47 How story works: Key elements in a story

#46 What is Business Storytelling?

#45 Why our brains need a good story

#44 Essential questions your career pages need to answer

#43 Why you should care deeply about your career site?

#42 How I use the Magnetic Employer Brand©️-method to employer brand my agency

#41 The power of visuals in employer branding

#40 Why LinkedIn is not that great for modern employer branding

#39 Understanding Instagram to ace employer branding

#38 What is the BEST social media for your talent marketing needs?

#37 How to best use social media for recruitment marketing

#36 Talent Marketing in social media in 2020

#35 Talent Marketing as a profession - A career path for you?

#34 REALLY the 5 key advice for HR taking on social media

#33 - 5 reasons why most companies fail to succeed in talent marketing

#32 Why companies should use about social media like their employees?

#31 How to get your employees to share company content on their social media?

#30 Goals, objectives and metrics in hiring, part 2

#29 How to measure success in hiring? [part 1/2]

#28 How to get started with employer branding on social media

#27 - 5 reasons why talent marketing fails to deliver

#26 Using the company blog content in talent marketing

#25 How to become a talent magnet company

#24 Who is the top talent of the digital age?

#23 Improving candidate experiences with recruitment communications

#22 Optimizing the career page for a growth company

#21 - 7 tips on getting started with your recruiter brand

#20 What if you had a Talent Acquisition brand?

#19 Why words matter - also in your job post

#18 How to produce content your audience wants?

#17 How corona shows the strength of your company culture

#16 Talent segmentation in modern employer branding

#15 What is a talent audience and why does it matter?

#14 Marketing and communications within "employer branding"

#13 What is an employer value proposition and do we still need them?

#12 Why content marketing works so well in employer branding?

#11 Choosing the right HR marketing strategy

#10 What is an employer branding strategy?

#9 Your employer brand needs a marketing funnel

#8 The 3 main types of HR Marketing

#7 How to actually build The Modern Employer Brand

#6 The Candidate Journey of the Information Era

#3 Introducing the Modern Employer Branding Method