All Episodes
The World's Best Email and Retention Podcast — 87 episodes
Ep 86: 9 Flows, 20+ Emails: Building Your Conversion Funnel Support Ecosystem
Ep 85: Touch Points Have Throughput (And You're Probably Ignoring It)
Ep 84: From Lost Visitor to Loyal Buyer: How Smart Personalization Fixes the Discovery Gap (with Julia Whatley from Rebuy)
Ep 83: 7 Fixes to Your Bottom Funnel – More Revenue from the Same Traffic
Ep 82: Email & SMS Drove 3.3x Higher Growth (Jordan's Analysis)
Ep 81: Turn Content Into Authority (Then Into Revenue)
Ep 80: Stop Targeting Everyone (Do This Instead)
Ep 79: Inside Deliverability: An Email Guy’s Email Guy (Pierre Pignault, MailSoar)
Ep 78: The Gator vs Judge: The Psychology of Ecommerce Conversion (with Dylan Ander)
Ep 77: Running Email at Scale: Newsletter vs Ecommerce
Ep 76: Segmentation Super Episode
Ep 75: Building an Audience in 2026
Ep 74: How to Attribute Your Post-Click Ecosystem (Part 2)
Ep 73: 5 Retention Metrics I Track (And 1 I Ignore)
Ep 72: How to Attribute Your Post-Click Ecosystem (Part 1)
Ep 71: Predict Your 2026 Email Revenue
Ep 70: Diagnosing a Drop in Email Revenue
Ep 69: Email Metrics and Reporting That Matter
Ep 68: Inside DEWALT’s Post-Click Ecosystem
Ep 67: Site Funnels 2.0: The Product Discovery Revenue System
Ep 66: Site Funnels 1.0: The Post-Click Revenue System
Ep 65: Where Email Revenue Actually Comes From
Ep 64: The Financial Case for CRO
Ep 63: Black Friday: What Worked
Ep 62: Where Should That Click Go? Landing Pages, Homepages, and PDPs
Ep 61: Last-Minute BFCM Checklist (12 min)
Ep 60: Deliverability Office Hours: Jordan Asks Everything (feat. senders.co)
Ep 59: Under the Hood: What’s Really Happening in Your Account
Ep 58: Email Deliverability, Explained — with Benny Rubin of Senders.co (Part 1)
Ep 57: Shaan Arora on the Real Pop-Up Levers: Copy, Timing, Segmentation
Ep 56: The 4 Stages of the Website Purchase Funnel
Ep 55: Talk Turkey - The Q4 Email Gut Check
Ep 54: How to Win Black Friday 2025 (and Keep Your Reputation Intact)
Ep 53: Examining Urban Outfitters’ Impressive Email Machine
Ep 52: Don’t Let This Tactic Tank Q4
Ep 51: Email Like a Billion Dollar Brand on a Five-Figure Budget (Part 2)
Ep 50: Email Like a Billion Dollar Brand on a Five-Figure Budget (Part 1)
Ep 49: American Eagle vs. Everlane (Part 2 – Brand vs. Revenue)
Ep 48: American Eagle vs. Everlane: Who Wins the Inbox? (Part 1)
Ep 47: Retention Bootcamp: Mastering Your Welcome Experience
Ep 46: The Only Browse Abandon Email You'll Ever Need
Ep 45: 7 Post-Click Metrics to Benchmark Your Funnel: Journey Metrics Crash Course
Ep 44: Stock the Pond, Fill the Funnel, Make Money: How retention keeps revenue flowing
Ep 43: Emails Should Inspire, Not Blend In: Discussing Minimalism vs. Maximalism in Email Design
Ep 42: Optimizing for Profit, Not Just Conversion Rate
Ep 41: List Growth, Fingerprints, Spam Flags, and What Actually Works
Ep 40: Scale the Ecosystem, Scale the Brand
Ep 39: How to Keep Customers
Ep 38: Stop Double Tapping Unengaged Addresses (And How to Do It Right)
Ep 37: They Subscribed. Now What? Welcome Emails Reviewed | TWBERP
Ep 36: Retention Programs for Different Cohort Profiles | TWBERP
Ep 35: From Mad Men to Modern Media: Which Ad Beliefs Still Hold Up? | TWBERP
Ep 34: Come for the Cookware, Stay for the Content: Inside Hestan’s Retention Strategy | TWBERP
Ep 33: Clicks, Opens, Purchases, and Bot Traffic: What Email Platforms Aren’t Telling You | TWBERP
Ep 32: Mail App Wars: Apple vs. Gmail + Jordan Makes a Big Life Change | TWBERP
Ep 31: Behind Frye’s Emails: Design and Strategy | TWBERP
Ep 30: Opens, Clicks & Privacy Myths: GlockApps CEO on the Truth About Email Metrics | TWBERP
EP 29: PART 2: How Pilothouse Connects Meta & Email for Spend Efficiency & Scalable Growth | TBWERP
Ep 28: 50% Off Flow Builds & More - PART 1: Use Automation and Coordinated Management to Improve Spend Efficiency | TWBERP
Ep 27: Boost Revenue Now: Practical Email Wins for DTC Brands | TWBERP
Ep 26: Building the Continuation Flow: A Lifecycle Email Strategy for Large Catalog DTC Brands | TWBERP
Ep 25: So You’ve Got a Brand – Now What? The Role of Email in Branding & Retention | TWBERP
Ep 24: Solving the Attribution Puzzle: AI, Pixels & Email Retention with Triple Whale | TWBERP
Ep 23: Retention Starts with Product: CEO Matt Bertulli on Scaling Lomi & Pela Case | TWBERP
Ep 22: The Psychology of Persuasion: Cognitive Biases Every Marketer Must Know | TWBERP
Ep 21: What’s Next for Email & Retention? Eli Weiss on AI, Automations & Strategy | TWBERP
Ep 20: Insider Tips with Eleah Portillo: Segmentation, Product Subscribe, Data, and More! | TWBERP
Ep 19: Email Program In The Trash Bin? 10 Steps to Revive It | TWBERP
Ep 18: Spam Traps, Bounces, and Inboxing in 2025 with ZeroBounce's Austin Helm | TWBERP
Ep 17: Scaling DTC Brands with Social Commerce and Email Retention | TWBERP
Ep 16: Beyond the Benjamins: Tracking the Lifecycles that Drive Business Success | TWBERP
Ep 15: Building An Audience in 2025 | TWBERP
Ep 14: The 5 Fundamental Forces of Email and Retention | TWBERP
Live From Jordan's Inbox: Strong Strategies, 404s, and Missed Opportunities | TWBERP 13
Ep 12: Top 6 Email Segmentation Blunders | TWBERP
Ep 11: The Financial Case for Email | TWBERP
Ep 10: Fixing Funnel Disconnects: Why Cohesive Messaging Matters | TWBERP
Ep 9: The Only Site Abandon Flow You'll Ever Need | TWBERP
Ep 8: Email Fight Companion - Battle Of The Brands (Fashion) | TWBERP
Ep 7: Email Like a Top Brand: Fresh, Flawless, Simple | TWBERP
BONUS EPISODE: US Election Results: What They Mean for DTC Growth and Margins | TWBERP
Ep 6: The Inbox Has Changed: 2024 BFCM Game Plan + Safety Strategies | TWBERP
Ep 5: Creating Desire Through Design: Filson’s Approach to Email Aesthetics | TWBERP
Ep 4: Retargeting Done Right – Boost Revenue with Post-Purchase | TWBERP
Ep 3: BFCM Email Strategies – What Works (and What Doesn’t) | TWBERP
Ep 2: Mastering Email Metrics – How to Measure Your Program’s Success | TWBERP
Ep 1: The Four Pillars of Effective Email Retention | TWBERP