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All Episodes

Walk-Ins Welcome: A Healthcare Marketing Podcast — 235 episodes

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Ep. 230: Your Clinic's Hidden Growth Engine: Front Desk Training That Turns Calls Into Patients

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Ep. 229: How To Turn Everyday Tasks Into Patient Growth

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Ep. 228: The Missing Piece in Urgent Care Growth: Clear Vision and Leadership

4

Ep. 227: Retention Starts With Culture - Michael's UCA Talk

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Ep. 226: What Urgent Care Owners Need to Know About Voice AI Right Now - Interview with Ava Winslow & Axel Lonaeus from Flip

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Ep. 225 What Urgent Care Owners Revealed At The First-Ever Industry Mastermind

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Ep. 224 The Future of Urgent Care Is On-Demand, Here’s How AI Makes It Happen - Interview with Jonathan Moss from Experity

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Ep. 223: The Future of Urgent Care Visibility in an AI Search World

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Ep. 222: The 90-Day Clinic Rescue: Marketing Tactics That Work

10

Ep. 221: UCA’S Vision for 2026: Policy, Payment Reform & Industry Growth - Interview with Steve Sellars, CEO of the Urgent Care Association

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Ep. 220: Missed Calls = Missed Revenue: The Urgent Care Growth Blind Spot

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Ep. 219: The Level Playing Field Urgent Care Has Been Waiting For

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Ep. 218: How Modern MD Built a Top Rated Urgent Care Experience - Interview with Andrew Shulman, ModernMD Urgent Care

14

Ep. 217: Getting Real About Growth and What It Really Takes

15

Ep. 216: Why Forward-Thinking Clinics Are Embracing POCUS - Interview with Dr. Tatiana Havryliuk from Hello Sono

16

Ep. 215: Your 2026 Patient Growth Plan: How to Maximize Leads, Budget Smarter, and Scale Confidently

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Ep. 214: Get Paid Faster: Solving the Patient Billing Problem in Urgent Care - Interview with Guy Bergman & Ed Sherlock from Inbox Health

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Ep. 213: What Will Make or Break Clinics in 2026

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Ep. 212: Episode Rewind - The Front Desk Evolution (Full UCA Talk)

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Ep. 211: Meet the Pros: Advocacy, Urgent Care, and Elle Woods Energy with Hannah Green

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Ep. 210: 2025 Year in Review

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Ep. 209: Value vs. Vanity Metrics: What Urgent Care Centers Should Really Be Measuring

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Ep. 208: The Strange Connection Between Storm Patterns and Healthcare Visits

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Ep. 207: Healing Healthcare with Insight, Innovation, and Intention - Interview with Josh Russell, MD, Chief Medical Officer at UCP Merchant Medicine

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Ep. 206: The Cost of Digital Marketing: What Clinics Need to Know Before They Budget

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Ep. 205: Reclaiming the Exam Room: AI That Puts Patients Back at the Center - Interview with Justin Mardjuki from Sayvant

27

Ep. 204: How to Lead a Multi-Location Urgent Care Team and Build Strong Culture - Interview with Megan Bell from FastMed

28

Ep. 203: How to Grow a Small Urgent Care Without a Big Brand Budget

29

Ep. 202: Serving the Underserved in Urgent Care - Interview with Dr. Lindsey Fish from Denver Health Pena Urgent Care Clinic

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Ep. 201: From Summer Slump to Seasonal Surge: Marketing Strategies that Drive Patient Volume from Fall to Spring

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Ep. 200: What We've Learned, Who We've Helped, and Where We're Headed

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Ep. 199: The Trust Factor: Building Clinics That Patients Remember - Interview with Rachel Davis from AFC Urgent Care

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Ep. 198: When It's Time To Let Go: Firing Your Internal Marketing Bottleneck

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Ep. 197: Becoming the Healthcare Brand: Build Loyalty, Drive Growth, and Own Your Market

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Ep. 196: Suture Up: How The Laceration Course Is Powering Urgent Care Growth - Interview with Patrick O’Malley from EB Medicine, The Laceration Course

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Ep. 195: Clinic Launch: The 90-Day Marketing Game Plan

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Ep. 194: Future-Proofing Your Clinic in a Post–One Big Beautiful Bill Act World

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Ep. 193: Using Geofencing and Google Ads to Grow Your Urgent Care - Interview with Brent A. Kell R.T., CEO of Valley Immediate Care

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Ep. 192: The No-Hire Growth Strategy: Adding Teledentistry to Scale Your Urgent Care - Interview with Leah Sigler and Dr. Maria Kunstadter from The TeleDentists

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Ep. 191: 7 Ways Clinics Fail (And How to Make Sure Yours Doesn't!)

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Ep. 190: Hiring Decisions That Build Culture Not Chaos

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Ep. 189: The Front Desk Upgrade Urgent Cares Have Been Waiting For - Interview with Ava Winslow from Flip CX

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Ep. 188: What Cattle Branding Can Teach Urgent Care About Standing Out

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Ep. 187: Top Strategies for Starting and Growing an Urgent Care Practice - Interview with Alan Ayers from Urgent Care Consultants

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Ep. 186: The B2B Advantage Most Urgent Cares Miss - Interview with Ira Pasternack from WebForDoctors

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Ep. 185: Summer Reset: Leadership Lessons from the Road (and the Air)

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Ep. 184: How the UCA Is Fighting for Higher Urgent Care Reimbursement - Interview with Kristin Rastatter from the Urgent Care Association

48

Ep. 183: Episode Rewind - The EOS Framework That Took a Business from Chaos to Clarity

49

Ep. 182: The Front Desk Evolution: Turning Your Front Desk into a Profit Center (Full UCA Talk)

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Ep. 181: Urgent Care Association 2025 Convention Recap

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Ep. 180: Inside the Clinic: ROI-Driven Strategies from a 24-Clinic Brand - Interview with Chryssa Rich from Primary Health Medical Group

52

Ep. 179: How to Use Google Ads to Beat the Summer Slump

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Ep. 178: Why Relying on One Marketing Channel Will Fail Your Urgent Care (and What to Do Instead)

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Ep. 177: Are You Flying Blind? VFR vs IFR in Urgent Care

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Ep. 176: How Athena's EHR Helped TrustCare Scale to 12 Urgent Care Locations - Interview with Jim Dhein from athenahealth and Warren Herring from TrustCare Health

56

Ep. 175: Why Good Advertising Isn’t a Cost—It’s a Revenue Engine

57

Ep. 174: What U.S. Clinics Can Learn from the Growing Urgent Care Industry in Australia - Interview with Simon Rohde from Angel Urgent Care

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Ep. 173: The Real Cost of Patient Acquisition for Urgent Cares (And How to Get Patients for Under $20)

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Ep. 172: What a Cat, a Tulip, and a Vet Visit Can Teach Urgent Cares About Patient Experience

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Ep. 171: The Secret to Patient Retention

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Ep. 170: Fixing the Revenue Cycle: AI’s Role in Urgent Care Billing & Automation - Interview with Ayo Omojola from Substrate AI

62

Ep. 169: Boosting Urgent Care Productivity with AI Co-Pilots - Interview with Geoffrey Gu from Fluency

63

Ep. 168: Are You a Thermostat or a Thermometer? Leading Your Clinic with Intent

64

Ep. 167: How to Grow a Thriving Urgent Care Brand in Both Rural and Urban Areas - Interview with Al Yousefi from MainStreet Family Care/KidsStreet Urgent Care

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Ep. 166: Build a Profitable Urgent Care in Year 1 - Interview with Dr. Andy Miller from Evergreen Urgent Care

66

Ep. 165: Best EMR Solutions for Urgent Care - Interview with Patrice Pash from UrgentIQ

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Ep. 164: Scaling Urgent Care Success with Metrics & Team Dynamics - Interview with April Gillam from Solv. Health

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Ep. 163: Revolutionizing Medical Coding with Promax AI - Interview with Thomas Camp and Mark McKinzey from Exdion Health

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Ep. 162: Setting Your Urgent Care Up for Success in 2025

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Ep. 161: Goal Setting for Urgent Care Owners

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Ep. 160: 2024 Year In Review - Spotify Wrapped

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Ep. 159: Breaking Healthcare Burnout: Leadership Lessons - Interview with LynAnn Weaver, Founder of Healthcare Elevation Partners

73

Ep. 158: Streamlining Patient Intake: How CyrenCare is Revolutionizing Walk-In Healthcare - Interview with CyrenCare Co-Founder/CEO Kathy Chae

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Ep. 157: Urgent Care Advocacy: Inside the Fight for Better Urgent Care Reimbursement - Interview with Kristin Rastatter with the Urgent Care Association

75

Welcome to Walk-Ins Welcome!

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Ep. 156: Can We, Should We? A Decision Framework for Urgent Care Owners

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Ep. 155: How Strong Leadership Cut Healthcare Clinic Closures by 76% - Interview with Joni Lutman and Deniz Garrett from Carbon Health Technologies

78

Ep. 154: Local Marketing Secrets That Work - Interview With Alyssa Alsheimer from Wellframe

79

Ep. 153: Embracing Failure as a Pass-Through Point

80

BONUS EPISODE: Inside the Exclusive Merchant Medicine Symposium

81

Ep. 152: Navigating The Pitfalls of Launching Your Urgent Care - Interview with Georgina Perry from CRI Advisors

82

Ep. 151: Revolutionizing Healthcare Leadership - Interview with Dr. William Attaway from Catalytic Leadership, LLC

83

Ep. 150: Urgent Care Growth Hacks: $3M Clinic Roadmap

84

Ep. 149: New Tool. Who Dis?

85

Ep. 148: Front Desk As A Revenue Generator - Interview with Jessica Walker from Care Sherpa

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Ep. 147: Competition Is A Good Thing!

87

Ep. 146: The Dangers of Digital Dependency

88

Ep. 145: Urgent Care Retargeting Secrets: Boost Patient Visits with Digital Ads

89

Ep. 144: Back-to-School Boost: Seasonal Marketing Tips for Urgent Care Clinics

90

Ep. 143: You Don’t Own Your Phone Number - GBP Disables Call History

91

Ep. 142: Proximity Principle: Navigating Networking in Urgent Care

92

Ep. 141: How to Guarantee Employee Turnover in Urgent Care Clinics

93

Ep. 140: Avoiding Distractions and Shiny Objects

94

Ep. 139: Relationship-Driven Digital Marketing for Healthcare Clinics

95

Ep. 138: The Power and Benefits of Investing In Your Team

96

Ep. 137: The Future of Telehealth - Interview with Joe Brennan from TytoCare

97

Ep. 136: Elevating the Quality of Patient Care

98

Ep. 135: Prioritizing Patient Experience

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Ep. 134: Building a Strong Healthcare Brand - Interview with Mercy Urgent Care

100

Ep. 133: Does Google Maps Matter?

101

Ep. 132: Adapting to Changes in Healthcare Marketing - Interview with Chris Brandt from EW Motion Therapy

102

Ep. 131: How to Close 51 Locations in 1 Day...

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Ep. 130: Leading Through Turbulent Times in Your Clinic

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Ep. 129: The Future of Occ Med - Interview with Dusty Schroeder from Cowork Health

105

Ep. 128: Insider Secrets for Google Ads

106

Ep. 127: UCA 2024 Conference Recap

107

Ep. 126: Profit Injections - Part 3: Clinic Math

108

Ep. 125: They Ask, You Answer - Interview with Devon McCarty from IMPACT

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Ep. 124: Profit Injections - Part 2: Implementing Occupational Medicine Into Your Practice

110

Ep. 123: Transform Your Business With the Entrepreneurial Operating System - Interview with Lyn Askin from EOS Worldwide

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Ep. 122: Profit Injections - Part 1: Lose Weight to Increase Profits

112

Ep. 121: How to Use A.I. Effectively for Your Clinic - Interview with Jonathan Mast from White Beard Strategies

113

Ep. 120: Front Desk Marketing - Part 3: Strategies for Building Engagement & Customer Loyalty

114

Ep. 119: The Importance of Location in Retail Healthcare - Interview with Kimberly Darnell from CARR Commercial Realty

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Ep. 118: Front Desk Marketing - Part 2: Navigating High-Pressure Situations

116

Ep. 117: Front Desk Marketing - Part 1: First Impressions Matter

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Ep. 116: Separating Finances for Success - Interview with Natalee Perkins from J. Galt

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Ep. 115: How to Guarantee Your Urgent Care Will Fail

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Ep. 114: How Much Does Healthcare Marketing Cost?

120

Ep. 113: Marketing Mindfully: Standing Out in the Mental Health Space

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Ep. 112: Google Deleted Google Sites: What's Next?

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Ep. 111: 2024 Healthcare Marketing Trends

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Ep. 110: This is an Ad: Boost Your Clinic's Success in the New Year

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Ep. 109: Bridging the Gap in Patient Experience

125

Ep. 108: Exploring the Multifaceted World of Marketing - Interview with Rachel Davis from DX Management

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BONUS EPISODE: Evaluating the Past

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Ep. 107: Recap of 2023: Spotify Wrapped

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Ep. 106: How to Use A.I. to Dominate Your Digital Marketing Strategy

129

Ep. 105: Inbound Vs. Outbound Marketing

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Ep. 104: Seasonal Healthcare Marketing: Your Year-Round Playbook

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Ep. 103: Mastering Healthcare SEO: Nick's Exclusive Interview on the 91-Day Success Podcast

132

Ep. 102: Essential Skills of a Digital Marketing Unicorn

133

Ep. 101: Apple Maps Matters

134

Ep. 100: A Look Back on The Past 100 Episodes

135

Ep. 99: HIPAA-Compliant Digital Marketing True or False

136

Ep. 98: Things To Consider When Starting Your Own Medical Practice - Interview with Rob Gray from NAOS Physical & Occupational Therapy

137

Ep. 97: In-House Vs. Outsourced Social Media Management

138

Ep. 96: The Review Management Software We All Want - Interview with April Gillam from Solv Health

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Ep. 95: The Importance of Local Service Ads for Medical Practices

140

Ep. 94: Real Estate in the Healthcare Industry - Interview with Chace Tomlinson from CARR

141

Ep. 93: Choosing the Right Social Media Platforms for Your Clinic

142

Ep. 92: Achieve Effective Leadership Within Your Clinic - Interview with Brenda Bates from AFC Urgent Care Raleigh Midtown

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Ep. 91: 2023 Marketing Trends According to A.I.

144

Ep. 90: Alabama Nonprofit Gives Families Hope - Interview with Lane Hagan from Libby’s Friends

145

Ep. 89: Save Money & Grow Your Practice - Interview with Katie Hamilton from Healthcare Procurement Solutions

146

Ep. 88: Get Your Clinic to $3 Million/YR in Revenue

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Ep. 87: How to Maximize Revenue in Your Medical Clinic - Interview with Lexi Morrison from MedPharma

148

Ep. 86: Why You Can't Solely Rely on Geofencing as Your Healthcare Marketing Strategy

149

Ep. 85: Streamlining the Process of EMR Software - Interview with Nat Gibbs from UrgentIQ

150

Ep. 84: Building an Effective Medical Practice Website

151

Ep. 83: Optimizing Patient Experience: The Impact of Furniture Choices in Your Waiting Room - Interview with Leslie Girsky of Lesro Industries

152

Ep. 82: Business First, Service Second

153

Ep. 81: Unveiling the Marketing Insights of American Family Care with Meagan Price, VP of Marketing

154

Ep. 80: Unleashing the Power of TikTok and Facebook Reel Ads

155

Ep. 79: Healthcare Industry - High Target of Third Party Security Breaches - Interview with Ron Shoe from SIP Oasis

156

Ep. 78: How to Structure and Implement Successful Google Ad Campaigns

157

Ep. 77: An Inside Look At The Urgent Care Association - Interview with Lou Ellen Horwitz, CEO of the UCA

158

Ep. 76: The Little Things Matter - My Personal Patient Experience

159

Ep. 75: UCA 2023 Conference Recap

160

Ep. 74: 7 Ways to Increase Patient Lifetime Value

161

Ep. 73: Leveraging Your Front Desk Receptionist to Market Your Clinic

162

Ep. 72: First Time to the Doctor in 10 Years

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Ep. 71: Leveling the Google Playing Field

164

Ep. 70: How to Use ChatGPT like a Pro

165

Ep. 69: The Patient Power Move

166

Ep. 68: Approachability Equals Profitability

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Ep. 67: 3 Overlooked Google Business Profile Optimizations

168

Ep. 66: Where the Urgent Care Industry is Headed - Interview With Dr. Ropp

169

Ep. 65: 7 Reasons Urgent Care Businesses Fail

170

Ep. 64: Gen Z Marketing

171

Ep. 63: Keeping Your Assets

172

Ep. 62: Page 2 is DEAD!

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Ep. 61: 10 Tips for Improved Patient Experience

174

Ep. 60: Is Social Media Dying?

175

Ep. 59: Review Your Year

176

Ep. 58: Setting Goals For 2023

177

Ep. 57: 5 Ways To Celebrate Your Patients

178

Ep. 56: Celebrate Your Team, They Deserve It!

179

Ep. 55: Medical Clinic Signage Done Right - Interview with Stephanie Smith from Reliable Signs

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Ep. 54: How to Optimize Your Website For Maximum Conversions

181

Ep. 53: Googled Has Changed ... Again

182

Ep. 52: How to Attract Investors - Interview with Patrick Campbell

183

Ep. 51: Culture Trumps Everything

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Ep. 50: The Four P's of Medical Marketing

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Ep. 49: Automations your Healthcare Clinic Needs To Be Using

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Ep. 48: Reducing Your Clinic Cost - Interview with Rich Palarea

187

Ep. 47: Attitude Indicator

188

Bonus Episode: We Upgraded Our Podcast Equipment!

189

Ep. 46: The Importance of Community Outreach - Interview with Danielle Gómez from Cahaba Medical Care

190

Ep. 45: Top Call To Actions That All Medical Practices Should Have In Their Marketing

191

Ep. 44: DIY Website Builders Cost You More Than It Saves

192

Ep. 43: Getting the Most Out of Your Clinic Administrator - Interview with Michael Brown

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Ep. 42: Top 3 Medical Trends in 2022

194

Ep. 41: Local Marketing Ideas for Your Healthcare Clinic

195

Ep. 40: What to Look For When Hiring a Digital Marketing Manager – Interview with Courtney Fisher from Cypress Medical Management Group

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Ep. 39: Finding and Implementing the Right Keywords for your Healthcare Practice

197

Ep. 38: How to Reduce Employee Turnover at Your Medical Clinic

198

Ep. 37: 5 Major Ranking Factors For Google

199

Ep. 36: Establishing a Profit Circle as A Patient Care Provider

200

Ep. 35: HIPPA Is Expanding - Interview with Ron Shoe with SIP Oasis

201

Ep. 34: How To Handle Negative Reviews

202

Ep. 33: Top 5 Things That Make A Successful Google Ads Campaign

203

Ep. 32: How Practice Owners Can Gain a Day Per Week - Interview with Sabrina Runbeck

204

Ep. 31: 5 Rights of Marketing for Medical Practices

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Ep. 30: Why Your Medical Practice Should Be On TikTok

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Ep. 29: How to Combat the BIG Changes Coming to Google Ads

207

Ep. 28: Interview with Dr. Mboh Elango and Catherine Clark from MEDICI Urgent Care and Wellness Center

208

Ep. 27: 5 Steps To A Patient Referral Program

209

Ep 26: Interview with Bethany Meadows from Vertical Solutions Media

210

Ep. 25: Why Aren't You Using Video?

211

Ep. 24: Interview with Leslie Ellison from Weigh to Wellness

212

Ep. 23: 3 Key Areas of Search Engine Optimization for Medical Practices

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Ep. 22: Interview with John Leu and Jeff Ridlehoover from Hopdoc

214

Ep. 21: How To Budget Digital Marketing For Your Medical Practice

215

Ep. 20: Communicating with Patients Through Webchat

216

Bonus Episode: Don't Be A Catfish!

217

Ep. 19: What To Do When Demand Shifts

218

Ep. 18: Interview with Isaac Russell from Success Plus Counseling

219

Ep. 16: Training Your Front Desk Staff

220

BONUS EPISODE: Bigger Vision!

221

Ep 15: Interview with Anna Peacock from Urgent Care for Children

222

Ep. 14: Conquering Social Media Overwhelm

223

Ep. 13: Top 10 Reasons People Are Not Visiting Your Urgent Care

224

Ep 12: Creative Ways to Get Reviews for your Urgent Care

225

Ep 11: Exceptional Patient Experience

226

Ep. 10: Interview with Dr. Jason Junkins

227

Ep. 9: Educate Your Audience as An Urgent Care

228

Ep. 8: Questions to Ask Your Digital Marketing Company

229

Ep. 7: Social Media for Urgent Cares

230

Ep. 6: Google Ads for Urgent Cares

231

Ep. 5: Online Reviews for Urgent Cares

232

Ep. 4: SEO for Urgent Cares

233

Ep. 3: Interview with Betsy Stewart from MainStreet Family Care

234

Ep. 2: Websites for Urgent Cares

235

Ep. 1: Digital Marketing for Urgent Cares