#003 The Difference Dividend - Valdis Krebs

In this this third episode we welcome a pioneer of social network analysis, Valdis Krebs who is founder and chief scientist of the company OrgNet. He has studied many different types of networks, from the 9/11 terrorist cells, to the innovation networks of Silicon Valley, both of which we discuss in this episode. He has shown that you are only as smart as the networks you are embedded in, and in a nutshell he describes the art of networks to be to connect on your similarities, and benefit from your differences!  In other words he has analysed and demonstrated the value of cognitive diversity and multiple perspectives, which we call the difference dividend. This episode begins with the story behind his classic paper, Uncloaking Terrorist Networks, which was produced using only public information and newspaper clippings, and has been called "the most cited public analysis of the 9/11 terrorist networks”.