#009 Paul Hobcraft – The Three Horizons Innovation Framework

In today's episode of the Idea to Value Podcast, we speak to innovation expert Paul Hobcraft. https://www.ideatovalue.com/podc/nickskillicorn/2017/03/podcast-009-paul-hobcraft-three-horizons-framework/  Paul is the founder of Agility Innovation and is well known for his insights into the Three Horizons Framework. In today's episode, we talk about: * Why executives need coaching on innovation (05:35) * Why senior leaders often feel like they need to start from the beginning with innovation (07:35) * What has changed in innovation over the past few years, divergence and convergence (11:15) * The Three Horizons Innovation Framework (13:30) * How to think of time horizons and shareholder return in your innovation efforts (19:00) * How to allocate resources to innovation (23:00) * Exploiting vs Exploring in business (24:00) Links: * Paul's blog: https://paul4innovating.com/  * Agility Innovation: http://www.agilityinnovation.com/  * HOCA Consulting: http://www.hocaconsulting.com  Bonus: This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/  https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr