010: Fundamental Differences Between Branding & Marketing

WE'RE DISCUSSING: - Our first mini-milestone (cheers to hitting 10 episodes) - Thoughts about "social" club tennis - What Connor believes is the "right" way to pour beer - The Budweiser Clydesdale horse commercials - is it branding or marketing? - A loose definition and core elements of "branding" - Connor's "fit-check" and a few of his favorite brands  - How brands shape our identity & vice versa - The ratio Donald Miller suggests for focusing on marketing vs. branding - and Kaitlyn's thoughts about it - How your "business plan" plays into your branding & marketing and in which order to do what - Thoughts on "avatars", niching, attracting & repelling, knowing your audience & more  - How Kaitlyn is applying those thoughts to revamped Copy Uncorked courses - Humanizing & creating community as a brand - Components of brand strategy  - A list of the top 10 greatest TV commercials of all time - Whether Kaitlyn considers Copy Uncorked to fall more on the 'branding' or 'marketing' side AS MENTIONED: - Connor's go-to Vejas :) - https://rstyle.me/+iA_OXPlMHOUpBSVMjpX5Bg - Connor's lululemon shirt - https://rstyle.me/+ar5ieUw6flLy8OlJfxQMNw - Connor's Patagonia pants - https://www.patagonia.com/product/mens-terrebonne-joggers/190696752786.html - ARTICLE - The 10 Greatest TV Commercials of All Time - https://www.qualitylogoproducts.com/blog/10-memorable-tv-commercials/ FIND US ELSEWHERE: - winestainspod.com - Kaitlyn's blog: kaitlynhparker.com - Kaitlyn’s business: copyuncorked.com - Connor’s business: parker-fg.com If you enjoyed today’s episode, we’d love for you to leave a review. Cheers!