010. How to Give Your Audience What They Want, Pt 2 – The Thing Under the Thing

If ever there was a must-listen episode of this podcast, this would be it. The idea Jeff discusses here is the closest thing any creator can get to emotional superglue between you and your audience. What is it? It’s called The Thing Under the Thing. Imagine creating content that caused your audience to have an emotional reaction – for them to FEEL things? This is literally the single biggest reason people engage with content in the first place. And what if those feelings caused your audience to build emotional connection with you and your content, and they watched more and more of it, blowing up your engagement and watch time, maybe even remembering you or your content for years to come?Not only is it possible, it happens every day. Here’s how it can happen for you. LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight  RESOURCESBreakthrough Advertising, by Eugene Schwartz – the exclusive, estate-authorized source for copies that don’t cost $500 on Amazon (not kidding!) https://breakthroughadvertisingbook.com/lp1/Sam Kolder – https://www.youtube.com/c/koldstudios Video by alpha m. – QUICK & EASY HOME HAIRCUT TUTORIAL & TIPS (How to Cut Your Own Hair), https://youtu.be/-ewJDxnYkNU  SHOW NOTES1:27 Why this episode is so important – the history of The Thing Under the Thing3:10 Episodes to listen to first: How to Tell a Story, How to Give Your Audience What They Want, Pt 14:49 Maya Angelou: People will never forget how you made them feel.5:20 We can’t MAKE anyone feel anything.6:11 About Eugene Schwartz and how to get Breakthrough Advertising7:36 The most powerful material lives and dies by tying into the emotions of the audience9:19 How to make people feel things: speak to the right people, tell a story, and talk about what they already care about10:20 The iceberg metaphor – what’s above the surface is The Thing, the far greater amount below the surface is The Thing Under the Thing12:17 The Thing Under the Thing is a surface idea connected to a deeper concept13:07 When the connection already exists: symbolism and the American flag14:44 The Thing Under the Thing: meanings that get attached to the American flag18:49 When the connection is actively created: horses, puppies, and Budweiser beer22:39 The Thing Under the Thing on YouTube: relaxed travel videos vs Sam Kolder adventure videos25:33 The Thing Under the Thing in YouTube tutorial videos: cutting your own hair in the pandemic!--If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroom.   --FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!Get your free worksheet right now at https://www.storygreenlight.com/powerstory.