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02: How do you charge for nothing?

EPISODE · Mar 17, 2021 · 32 MIN

02: How do you charge for nothing?

from Spotify: A Product Story · host Spotify

In this episode we tackle how Spotify went from being a popular free desktop app - but that nobody paid for - to being a mobile app that people actually paid for - even though users already had all their pirated music on their phones for free…  It includes interviews with: Kenneth Parks, Mattias Arrelid, Petra Hansson. Bonus - If you want to see what the magic trick actually looked like back in 2009, check out our first public demo here! https://www.youtube.com/watch?v=Z5whfaLH1-E Script here https://bit.ly/2Q24TN5

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02: How do you charge for nothing?

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