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#032 B2Bビジネスにおけるマーケティング・ファネルとその基準・指標とは

EPISODE · Apr 6, 2018 · 37 MIN

#032 B2Bビジネスにおけるマーケティング・ファネルとその基準・指標とは

from デジタル･ビジネス最前線 ~ マーケティング･AI･データ･クリエイティブ･DX ~ デジトラ · host Digitra

#032 B2Bビジネスにおけるマーケティング・ファネルとその基準・指標とは B2Bビジネスにおけるマーケティング・ファネルの特徴について取り上げました。B2Cのマーケティング・ファネルとの違い、マーケティング部門と営業部門の間でファネル構成を組織的に共有することの必要性、その際の指標など、キーポイントについて取り上げました。 - デジトラ｜D-tran.net ー デジタルから考えるマーケティングの今 -  デジトラは、「デジタル・トランスフォーメーション」をキーワードに、企業の経営者・マーケターの皆さんに向けて、マーケティングのトレンドや考え方・具体的な施策について、データアナリストのクリスイリザワ と、マーケターの曽志﨑寛人が 、ロサンゼルスと東京をつないでお届けする番組です。 お問い合わせ・番組リクエストはこちら https://www.d-tran.net/contact/

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#032 B2Bビジネスにおけるマーケティング・ファネルとその基準・指標とは

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