#035 - The Ultimate GUIDE to Analyzing Facebook Ad Metrics 📊📈

In this episode, Kerry Fitzgibbon discusses crucial Facebook ad metrics that are essential for success. She emphasizes the importance of understanding the metrics provided by Facebook and not solely relying on default options. Kerry warns that incorrect metrics can lead to failed ads and shares insights on how to navigate the complexities of Facebook advertising effectively. Tune in to learn the key metrics needed to elevate your Facebook marketing strategy.

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Timestamps

[00:00:00] Introduction

[00:00:53] Facebook ad metrics to know.

[00:06:32] Measuring click-through rate.

[00:10:38] Top of the funnel strategy.

[00:14:31] Facebook ads manager suggestions.

[00:17:13] Video view campaign metrics.

[00:20:13] Analyzing Video Performance Data.

[00:26:12] Customer acquisition vs. return on ad spend.