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0417 | Rita Gunther McGrath

EPISODE · May 31, 2014 · 27 MIN

0417 | Rita Gunther McGrath

from Radio Free Leader · host David Burkus

Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her thinking is highly regarded by readers and clients who include Pearson, Coca-Cola Enterprises, General Electric, Alliance Boots, and the World Economic Forum. She is the author of The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. In this interview, we discuss the end of sustainable competitive advantage and a the new strategy playbook for establishing a transient advantage.

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0417 | Rita Gunther McGrath

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