049: Don't Be a Social Media 'Squatter' [Earned vs. Owned Media Strategy]

How do brands survive today to reach customers and prospects? Think about your own brand and how consistently it engages on social media channels. Are you established in business long enough to remember the days of yore when traditional marketing and media were the recipe for success? It may very well be that social media is already waning. Look at all the daily changes on YouTube with its new subscriber offering, Facebook (all the time), Twitter trying to be profitable, and G+ (on its way out the door). When you listen to the classic Ted talk by Simon Sinek in 2009, you are reminded that 'people buy why.' Brands are brands because people are curious, they want to be at the front of the pack, they want a relationship, and they want to be loyal. That's human behavior. If social media died, well, you're going to need to listen to The Heart Of The Matter at the end of the show to see what you might do when it dies, as we knew it. And, Jayme summarizes it neatly -- it's not what if, it's when. Join us, John Gregory Olson and Jayme on another episode of The Heart Of Marketing. Shout Out Shakirah Dawud, Deliberate Ink Simon Sinek, Start With Why