#069 What Changes to Make After Finding Product-Market Fit (Part 4)

The behavior and focus of a startup need to change in several ways after it reaches product-market fit. The use of marketing is one of the biggest challenges during this time. It’s critical that marketing be used effectively and in pursuit of the right goal following product-market fit. During this time, a startup’s marketing efforts should aim to reduce customer acquisition costs and payback time. This will help to speed up growth while ultimately creating more cash to re-invest in future sales and marketing efforts. In the latest episode of the Midstage Startup Momentum Podcast, startup coach Roland Siebelink hosts a workshop on driving down payback time for customer acquisition. He explains how this can be accomplished by using the company’s marketing efforts the right way. Why you’re in a race for product-market dominance after finding product-market fit. Benchmarks for how quickly your flywheel should reduce payback for customer acquisition costs. How marketing can play a role in reducing customer acquisition costs and accelerating growth. Behavior from marketers you should be aware of when hiring in that department. Why it’s important to avoid using too many marketing tactics at the same time.