09: Interview w/ Alice Locatelli | Senior Director of Digital Strategy, Society of Actuaries

Send us Fan MailIn this episode, Alice Locatelli from the Society of Actuaries shares insights on integrating AI into digital user experiences. She discusses the importance of user research and its role in enhancing AI applications, highlighting a 20% increase in user engagement from personalizing website experiences. The conversation also explores AI's future in professional development and its strategic implementation in organizations, providing valuable perspectives from an association actively leveraging AI.Let us know what you think about the podcast. Drop your questions or comments in the Sidecar community: https://community.sidecarglobal.com/c/sidecar-sync/ Join the AI Bootcamp for Associations: https://sidecarglobal.com/bootcamp Download Ascend: Unlocking the Power of AI for Associations: https://sidecarglobal.com/AI Join the CEO AI Mastermind Group: https://sidecarglobal.com/association-ceo-mastermind-2024/ Thanks to this episode’s sponsors! AI Bootcamp for Associations: https://sidecarglobal.com/bootcamp Tools/Experiments mentioned:  Hotjar: https://www.hotjar.com/Hugging Face: https://huggingface.co/rasa.io: https://rasa.io/Society of Actuaries website: https://www.soa.org/Social:  Follow Sidecar on LinkedIn: https://www.linkedin.com/company/sidecar-global Alice Locatelli: https://www.linkedin.com/in/alicelocatelli/📅 Register for digitalNow2026 in Washington, D.C. from October 25–28:  https://digitalnow.sidecar.ai🎀 Use code AIPOD50 for $50 off your Association AI Professional (AAiP) certification at https://sidecar.ai/aaip🚀 Help Us Grow Our Reach - Share With a Friend or Colleague!👍 Like & Subscribe!https://x.com/sidecarglobal https://www.youtube.com/@SidecarSynchttps://sidecar.ai/ https://www.linkedin.com/company/sidecar-global/Amith Nagarajan is the Chairman of Blue Cypress, a family of purpose-driven companies and proud practitioners of Conscious Capitalism. The Blue Cypress companies focus on helping associations, non-profits, and other purpose-driven organizations achieve long-term success. Amith is also an active early-stage investor in B2B SaaS companies. He’s had the good fortune of nearly three decades of success as an entrepreneur and enjoys helping others in their journey.https://linkedin.com/amithnagarajan Mallory Mejias is passionate about creating opportunities for association professionals to learn, grow, and better serve their members using artificial intelligence. She enjoys blending creativity and innovation to produce fresh, meaningful content for the association space. Mallory co-hosts and produces the Sidecar Sync podcast, where she delves into the latest trends in AI and technology, translating them into actionable insights.https://linkedin.com/mallorymejias