10 Did a Palm Tree Just Sink Our Event Activation? with Cat McDevitt

Episode 10 of the EVENT ABOUT IT: Event Marketing, Strategy & Business Growth podcast, hosted by Megan Martin, titled "10 Did a Palm Tree Just Sink Our Event Activation? with Cat McDevitt" was published on August 15, 2025 and runs 24 minutes.

August 15, 2025 ·24m · EVENT ABOUT IT: Event Marketing, Strategy & Business Growth

Summary

If you think your event software is just there to sell tickets then you’re leaving serious growth (and sanity) on the table. This week, Host Megan Martin sits down with Cat McDevitt, VP of Marketing at Eventeny. She’s also a recognized speaker, strategist, and champion for event organizers who want less chaos and more control.From sponsorships that actually sell to the hidden ways your tech can save hours (and your team’s nerves), Cat reveals how smarter tools can take your event from “chaotic scramble” to “scalable success.” She also shares the trends she’s seeing across thousands of events on Eventeny’s platform—and the small tweaks that separate the good from the truly unforgettable.🔥 What You’ll Learn in This Episode:Why event tech should do more than just ticketingHow to choose an event platform that works for youHow to make sponsorships easier to sell, fulfill, and track for next year’s renewalsReal trends from thousands of events and what they mean for your strategyThe overlooked time-saving features that free up your team for high-impact workHow to turn your event software into a year-round community-building toolAbout the Guest:Cat McDevitt is the VP of Marketing at Eventeny, Board Chair for the Atlanta Interactive Marketing Association, and an Atlanta Business Chronicle “40 Under 40” honoree. She’s a sought-after speaker and strategist known for helping event organizers harness technology to streamline operations, boost revenue, and create memorable experiences—without burning out.Claim your ⁠Eventeny ⁠Discount$500 off Pro Annual PlanHERE: ⁠https://product.eventeny.com/event-about-it Got a hot take about something that went wrong at an event? Share it at eventaboutitpodcast.com for a chance to be featured in a future episode as the “Vent of the Week.” And don’t forget to subscribe so you never miss the real talk and raw truths that can actually move our industry forward.Connect with Megan⁠ ⁠HERE⁠⁠https://msquareddynamics.com/Connect with Cat https://www.linkedin.com/in/cat-mcdevitt/

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