10: Influencers in China and the future of brands with Elijah Whaley

John and Matthew talk with Elijah Whaley, Chief Marketing Officer for ParkLU, about:   Why big ad agencies are failing to keep up How content is being democratized Why Taobao is dominating live streaming  How influencers are building the brands of the future Why it's better not to focus on viral content (hint: being a successful influencer isn't easy) Links John Artman: Rules for Weibo KOLs shed light on Alibaba-Tencent tensions Eva Yoo: Lessons from failed influencer campaigns in China Eva Yoo: 3 ways Chinaccelerator Batch 11 startups monetize with KOL marketing How to leave an iTunes review Hosts John Artman, @knowsnothing, TechNode Matthew Brennan, @MattyBGoooner, ChinaChannel     Podcast information iTunes RSS feed Music: "Theme from Penguins on Parade" by Lee Rosevere, Music for Podcasts 3   China Tech Talk is a TechNode x ChinaChannel co-production