10 positioning truths and a lie

Are you tired of competing on price and struggling to stand out in a crowded consulting market? I've been there too. Most consultants waste countless hours on prospecting, rewriting LinkedIn profiles, and creating endless content without seeing results. Why? Because they're missing the fundamental element that separates premium consultants from commodity providers: powerful positioning. In this solo episode, I reveal 10 critical positioning truths (and one dangerous lie) that have helped consultants in every B2B vertical command higher fees and win better clients. Discover my five-part framework that can transform your consulting business from interchangeable to irreplaceable.Show notes:-Discover why clients never wake up wanting to hire consultants (and what they're actually looking for)-Learn why prospecting without positioning is like "pouring water into a bucket with a hole at the bottom"-Find out why the most dangerous position in consulting is trying to be "all things to all people"-Understand why your biggest competition isn't other consultants—it's the status quo-Explore how having strong, polarizing opinions can actually attract your ideal clients-Learn the critical difference between positioning based on services versus client transformation-Uncover the dangerous lie that's keeping most consultants stuck in the commodity trap