#101 – Adam Ferrier on Consumer Psychology

In this episode of Better Thinking, Nesh Nikolic speaks with Adam Ferrier about behavioural economics and the role of consumer psychology. Adam Ferrier is a consumer psychologist and the global chief strategy officer and partner at independent agency Cummins & Partners. Adam is a regular commentator on consumer behaviour on TV and radio, including a regular spot on ABC’s Gruen series.  Adam Ferrier is a multi-award winning advertising creative and founder of the agency Thinkerbell. He is also a leading Australian consumer psychologist, an expert brand strategist and an authority on Behavioural Economics. Adam is the author of The Advertising Effect and part of The Australian Creatives’ Power 20; a regular on the Gruen series and has featured on The Project, Celebrity Apprentice and ABC Radio. A dynamic, insightful keynote speaker, he hands delegates the keys to sky rocketed motivation – whether to buy, perform or change – through cognitive behavioural psychology and a deep understanding of behavioural economics. He is also chair of the APS consumer psychology interest group. His book, The Advertising Effect: How to Change Behaviour, was published in 2014. Episode link at https://neshnikolic.com/podcast/adam-ferrier See omnystudio.com/listener for privacy information.