104. How to Leverage Your Intellectual Property for a Scalable Business

Fabienne Fredrickson is a business coach who has been working with business owners for 21 years. She has compiled a list of best practices and developed a system called the Client Attraction System, which she has used to help her clients grow their businesses exponentially. Fabienne shares her story of how she got into coaching, particularly how she came up with her attraction model through observations at work and trial and error. Take a moment today to discuss several of the facets found in her framework for attracting clients, crafting a compelling marketing message, and becoming a master of sales. Gain a greater understanding of what it takes to be a successful business woman and hear her perception of the difference between feminine and masculine energies (you need both to be successful). Follow the top advice she’d give all listeners: “What got you here won’t get you there,” and you'll be well on your way to achieving your business goals on this episode of The Prosperity Perspective Podcast. 3 Key TakeawaysWhy what got you here won’t get you there; for example, the person that you are today that got you six figures cannot get you seven.The difference between masculine and feminine energy in business and how women can embrace their feminine energy to be successful.The importance of consistency in business. A focus on leveraging one's intellectual property can lead to a scalable business model.ResourcesWebsite (Take the free assessment or watch their 9 minute documentary on feminine energy!): boldheart.comFabienne’s book: The Leveraged BusinessInstagramFacebookLinkedInAbout FabienneFor 20+ years, Fabienne Fredrickson has powerfully mentored thousands of women business owners to grow, then scale their businesses, earning them tens of millions collectively each year while increasing their time off to enjoy lives they love.Her Leveraged Business methodology is based on her nearly 15 years of experience in generating multiple 7 figures annually with three children at home, while taking 14 weeks of unplugged vacations each year. It is proven to work.Fabienne’s revolutionary book, The Leveraged Business: How You Can Go From Overwhelmed at 6-Figures to 7 Figures (and Get Your Life Back) is the new definitive roadmap on how she’s done it with heart and how you can too, without sacrificing your life. You can get a free copy of the book at TheLeveragedBusinessBook.com, and you can find her at Boldheart.com and on social media channels.