108 - Are You Ready for the AI Marketing Revolution?

Holiday shopping is getting personal—54% of consumers are now buying gifts for themselves, signaling a major shift in how we approach seasonal spending. But that's just the beginning. From critical opportunities for insights professionals at IIEX Europe and FutureList, to the AI revolution reshaping marketing (hello, Mondelez's $40 million investment), this conversation tackles what matters now.The key question: as AI tools promise unprecedented efficiency, how do we balance innovation with privacy? Plus, why the upcoming GRIT Report might be the most important industry read of the year.