11.2 What Are Your Readers Asking For? (And How Can Inbound Marketing Ensure You Are Their Answer?)

When I was a little kid, I was filled with questions. So much so, actually, that I remember my parents being frustrated one day in front of my grandma and she asked them how I was going to learn if I didn’t ask questions. Grandma may have been a proponent of inbound marketing before it was a thing! The truth is, she was right. People ask questions because they have interest and their interest can be deepened if they find the answers out by trusted sources that deepen their interest and b...