(11) mujo labs: Finding the first application for a technical innovation

From time to time, ingenious people sit in the laboratory and discover new technology, find new insights about how the world works, or how to improve the status quo. But how to turn that into practice? There might be plenty of possible applications in multiple markets. You cannot start with everything at the same time. How do you evaluate these options? How do you make a choice? In this episode, Juni, co-founder of mujo labs, shares her story about leveraging the benefits of algae to provide biodegradable packaging materials.