121: Work and Travel with FlexPat with Arthur Noble

What's Up, Creative Hustlers! Steven & Melissa here. Today, from sunny San Diego, we're talking with Arthur Noble of FlexPat. He's visited over 30 countries, and has been on a mission to design the job of his dreams by creating an amazing community of experience driven 'digital nomads' who live and work together in a different exotic location every month.   [00:00] This episode is made possible by your interum CMOs at Latin & Code. [00:20] What's up Creative Hustlers! [00:42] This episode is sponsored by The Agency Guy. Check them out! [01:38] Who Arthur is and why he's a creative hustler. [02:33] What is FlexPat? [03:50] Shout out to Zoë, who did the RemoteYear and Victor who did FlexPat! [05:00] Where Arthur got this idea for FlexPat. [07:00] You learn and get inspired with those around you. [07:20] When you only spend a week or two in a place, you don't get to know anyone. [07:50] How you can join up with FlexPat! [09:25] When FlexPat interviews a potential person, they have to play MatchMaker. [10:30] FlexPat is about working and traveling at the same time. It's important that you want to learn and exchange ideas. [12:19] FlexPat is networking x10. You're networking with them for 30 days. [14:30] Meeting someone face-to-face is the best marketing approach. [14:48] Facebook has been the main driver for FlexPat, along with their funnel. [16:38] How Arthur targets his Facebook ads! [17:43] FlexPat is more affordable then many of its competitors. [19:38] Recent changes in product offering, and packages. [20:52] Arthur is not a fan of SEO, because it's such a long term game. [22:30] He encourages past members to be a part of an alumni group, and encourages people to join up multiple times. [24:07] SEO - it's a long-term game, but it's still very valuable. [26:18]  It's important to understand SEO and keep building with what you're already doing to continue to build brand equity. [28:50] For example, AirBnB didn't start with SEO, but they grew and got into their lifestyle. [30:00] Melissa moved from social media to SEO, and Steven changed his branding when he added SEO practices. Everything equals SEO if it's optimized correctly. [31:02] It's important to use certain keywords and SEO for a podcast. [31:45] That's why we do podcast timestamps to enhance our SEO! Thanks, Cianna! :) [32:16] Arthur Nobel would drink an iced green tea with Alexander the Great. [34:00] How do the great historical figures get that motivation to move so many people! [35:00] There are so many more topics to discuss with Arthur in the future. [35:27] That's a wrap, Creative Hustlers! [35:34] Where Arthur lives on the internet. [36:31] One thing that burns Melissa's ass about social media! [36:55] Don't forget to follow us at TheCreativeHustler.com and LatinandCode.com. And please leave us a review! #Travel [37:27] Melissa's Moment of Hustle Contact Arthur Nobel: LinkedIn: https://www.linkedin.com/in/arthurnobel/ Website: https://flexpat.com/ [email protected]