124: LIVE Event: Optimize Your Website For Mobile Like A Boss!

The Creative Hustler Live episode featuring SoCal Marketing Club. [00:00] This episode is brought to you by your Interim CMOs - Latin & Code. [00:16] What's up Creative Hustlers! [00:47] Live from HOLONIS Studios, it's the SoCal Marketing Club July Event! [00:55] Great interviews coming up, plus John Bertino! [01:23] We're back with Marcela De Vivo from SEMRush. [01:30] Marcela's last name means "Of Life" [02:00] What Marcela is excited about for mobile and tonight's panel. [02:55] How you search for things on your phone is different then your computer. [03:19] Alan's perspective on mobile conversations with clients. [04:40] Who's on tonight's panel, and what Marcela hopes tonight gives people! [05:20] Mobile has to become a fire. [05:30] You start with the user experience, make sure it's a responsive site. [06:40] Do you have to optimize differently for Mobile and Desktop? [08:20] Attribution is so important. [08:44] It all comes from the user experience and the design. [09:38] Where Marcela lives on the internet. [09:57] Welcome Jeff Carpenter from Neil Patel Digital. [10:30] Neil Patel Digital is a thought leader in the space, and some big things are coming. [11:45] They have 50 years experience in SEO. [12:00] How much of Neil Patel Digital strategy is focused on digital. [14:30] It is always about what the client's want them to do. [15:52] What Jeff hopes people leave here with: mobile experience is user experience. [17:15] Where Jeff lives on the internet. [18:20] We're back with Hussein Ebied from Pacific Digital Group. [18:52] What are the biggest issues for brand's stepping into the mobile game. [19:53] Have others use your site, and tell you how they feel about it. [21:29] We did everything Google told us to. [23:23] What Hussein hopes people leave here with. [24:28] What Pacific Digital Group does. [25:27] Where you can find Pacific Digital online. [25:39] We're back with Ashley Ward. [26:06] Don't forget to check out SEMRush! [26:19] Mobile Get-In part 2. [26:47] It's about going in your customer's mind, and finding out what they are doing on mobile. [27:29] In Ashley's Buzzfeed test, Some actionable items being looked up were Your Momma Jokes. [29:14] Melissa, Steven, and his father were sitting around the table, and he picks up his phone, and googled a term from the 60s, and found it on Urban Dictionary. [31:00] Position 0 is the thing right now. What is it? [32:00] Is it ever too early to start thinking of mobile? [33:31] Is it expensive to put a mobile strategy together? SEMRush is only $99/month. [34:55] Where Ashley lives on the Internet. [35:28] Back with John Bertino, who put together the fantastic panel. [36:32] Tonight was really about branding thinking about consumers first. [37:10] How do you get your consumer there the quickest way possible. [37:29] Hussein's quotes: Think about your website as a self-serve kiosk, and The best thing an SEO person can do is pair with a creative. [38:59] User experience metrics is a heavily rated factor, almost more than links. [39:44] Being a part of digital conversations has made Steven a better brander. [40:20] Neil Patel Digital brought a posse tonight, and Pacific Digital Group is a great agency. [41:19] What is a site audit, and how it works. [43:19] Get a 14 Day Free Trial of SEMRush! [43:46] Not enough brands are thinking about a separate mobile experience. [44:15] If your customer is on mobile, give them an experience that lends itself to that. [44:43] Number of cell phones sold just today is over 5 million. [45:40] Good discussion about the internet of things as well. [46:16] You're not unique or alone. Everyone is facing the challenges as well. [47:19] John Bertino's episode (The second episode) is the second most popular episode ever. [48:08] If you want to know more about the PSOAS stretch go to John's episode. [48:26] What's going on with the SoCal Marketing Club right now. [49:46] SoCal is the second Silicon Valley. [50:00] If any out-of-town Creative Hustler listener (max 10) want to come to a SoCal Marketing club event, and are 3 hours or further away, they can come to the event FREE! Get in touch with The Creative Hustler.com/SCMC to get this deal! [50:35] Check out Kevin at UseWorkHero.com! It's a great tool and one set fee for unlimited work in a month. [51:46] The next SoCal Marketing Event is in September 27th, in downtown San Diego and has two of the biggest names in SEO talking about YouTube SEO! Get your pass now! [52:43] For more on The Creative Hustler podcast, at TheCreativeHustler.com, and if you want to work with us, come over to Latin & Code! [53:05] To connect with Alan, send a smoke signal or reach out to him at @AlanHBush on Twitter. [53:25] We love you, Peace out Creative Hustlers! [53:35] Melissa's Moment of Hustle Contact: Marcela De Vivo - SEMrush TWITTER: @marceladevivo / @SEMrush   Jeff Carpenter - Neil Patel Digital TWITTER: @SanDiegoSEO / @neilpatel NeilPatelDigital.com   Hussein Ebied - Pacific Digital Group TWITTER: @HusseinEbied / @meetpacific   John Bertino TheAgencyGuy.com   MODERATED BY Ashley Ward - SEMrush TWITTER: @AshleyMadhatter / @SEMrush