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141. How to be effective with inclusive marketing over the long-term

EPISODE · Dec 12, 2024 · 17 MIN

141. How to be effective with inclusive marketing over the long-term

from Frictionless Growth Marketing · host Sonia Thompson | Inclusive Growth & Customer Experience Strategist

As I've worked with clients of various sizes over the years, one of the things that has become clear is that an organizational transformation is required. You can't do the same thing or slightly different things every now and then and expect to attract and retain a more diverse customer base over the long term. In this episode, I walk you through nine core components of the organizational transformation needed to enable sustained inclusive marketing success—in essence, to help you build an inclusive brand. Get the Inclusion & Marketing Newsletter

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141. How to be effective with inclusive marketing over the long-term

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