146 - Inform. Ask. Repeat. (Communications Plans, Newsletters and Appeals, Direct Mail): Andrew Robison

We return this week with a Petrus Development Show episode on communications planning for development offices.  Rhen is joined by Andrew Robison, our Petrus president, and the two share their ideas on strategic communications for the second half of this year.  A successful development communications plan is often an intentional cycle of informing and asking.  We inform through our newsletters and ask through our appeal letters.  Andrew and Rhen suggest a schedule for communications pieces for August through December, and they offer tips on how to create successful communications pieces.  In this episode, Andrew and Rhen answer the following questions:What is recommended communications schedule for the 2nd half of the year?What kind of planning and preparation goes into each communications piece? Why do we put so much emphasis on direct mail?  Couldn't we just send electronic appeals? If you're interested in checking out of the templates that Andrew and Rhen discuss, please click here for more information.